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Media Planner
BXI World LLP's logo

Media Planner

Smitha Ganiga's profile picture
Posted by Smitha Ganiga
2 - 5 yrs
₹3L - ₹5L / yr
Mumbai
Skills
Media executive
media buyer
media planner
commercial
Media planning
Media relations
Client Servicing
Negotiation

Key Responsibilities:


- Source and plan media inventory across all formats – Digital, Traditional (Print, Radio, TV), and OOH – through barter deals.

- Negotiate cost-effective media buying deals ensuring maximum value and visibility through barter exchanges.

- Identify, evaluate, and onboard new media vendors and inventory partners.

- Analyze campaign requirements and match with the most relevant inventory across mediums.

- Work closely with sales, planning, and operations teams to ensure inventory availability and smooth execution of barter campaigns.

- Maintain strong vendor relations to ensure repeat access to high-impact placements and premium inventory.

- Track barter inventory performance and provide data-backed insights for optimization.


Ideal Candidate Profile:


- 2–6 years of experience in media buying, media planning, or barter media sourcing.

- Hands-on experience in negotiating and acquiring media inventory across digital, traditional, and OOH platforms.

- Strong understanding of media metrics, value vs cost comparison, and ROI-driven media planning.

- Excellent negotiation skills, market intelligence, and vendor management ability.

- Proficiency in MS Excel, PPT, and media planning tools.

- Strong communication, coordination, and multitasking skills.


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Shubham Vishwakarma

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About BXI World LLP

Founded :
2021
Type :
Products & Services
Size :
0-20
Stage :
Bootstrapped

About

Company: BXI – Barter Exchange of India


About Us: BXI (Barter Exchange of India) is a Barter Market Place Platform, it is a B2B Community of Brands | Business Units | Organisation and works on the Philosophy of " Give What You Have - Take What You Need " It works on membership model as one stop Digital platform from various categories Who Come and Exchange with Other Members for their Barter Needs. BXI Evaluates your Business Entity and Immediately issue you tokens which can be used to Shop What you Want from the Market Place and You can Network with Other Members Present there. 


Visit Us: https://bxiworld.com/

Address: Chakala, Andheri – 400059.


Our Credentials :


1. Invested Start-Up 

2. First & Only IRTA Approved Company in India 

3. Nishith Desai Associate has Advised BXI with Law and tax Perspective.


To Name Few Active Brands with BXI : Hyatt | KFC | BOAT | Radisson | Della | India Today | Baskin Robbins | Pizza Express | Philips | Skoda | GMR Airports | Nexus Malls | PVR INOX | Godrej - India Circus | Time Zone | Business World | Sugar Cosmetics Etc.

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Candid answers by the company

What does the company do?
What is the location preference of jobs?

Company: BXI – Barter Exchange of India


About Us: BXI (Barter Exchange of India) is a Barter Market Place Platform, it is a B2B Community of Brands | Business Units | Organisation and works on the Philosophy of " Give What You Have - Take What You Need " It works on membership model as one stop Digital platform from various categories Who Come and Exchange with Other Members for their Barter Needs. BXI Evaluates your Business Entity and Immediately issue you tokens which can be used to Shop What you Want from the Market Place and You can Network with Other Members Present there. 


Visit Us: https://bxiworld.com/

Address: Chakala, Andheri – 400059.

Company social profiles

N/A

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