Salesforce - A1, B2, B1

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

Role & Responsibilities -:

1. Strong knowledge of PHP web frameworks such as Laravel
2. Knowledge of object oriented PHP programming & Restful API
3. Strong knowledge of Akamai CDN, Redis, AWS services
4. Understanding of LAMP and MVC design patterns
5. Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3, JS

framework

1. Knowledge of Payment Gateway
2. Familiarity with MySQL/ PgSQL/ Mongo databases
3. Proficient understanding of code versioning tools, such as Git
4. Understanding accessibility and security compliance
5. Understanding fundamental design principles behind a scalable application.
6. User authentication and authorization between multiple systems, servers, and

environments

Skills:

1. Building and maintenance of applications.
2. Extensive understanding of project management processes, principles and

methodologies.

1. Writing maintainable and high performance code.
2. Keeping up with the trends in technology and being up for challenges.

Qualification:

1. B. Tech in Computer Science or Bachelor’s degree in Engineering
2. Master’s degree in Computer Applications /M Tec. would be preferred.

Skills & Qualifications

• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
• Knowledge of multiple back-end languages (e.g. PHP, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Knowledge of AWS Cloud (EC2,S3,Lambda,SES) 
• Familiarity with databases (e.g. MySQL, DynamoDB, MongoDB), web servers (e.g. Apache, Nginx, Tomcat) and UI/UX design
  Knowledge of code versioning tools (such as Git, SVN).
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind
• Degree in Computer Science, or relevant field

• Benefits
• Being part of a startup that’s turning out to be a game-changer, you will be blessed with:
• Freedom to try new things.
• 2 Saturday’s off.
• Dress code – Casual.
• Take-it-when-you-need-it vacation.
• No. of working days:- 05

What’s in it for you?

• You’ll understand how a fast-growing start-up works in terms of revenue generation as you will be handling one of the most important aspects of the company's revenue - lead generation implementations
• You’ll have end-to-end liberty to work and implement any technology that will bring value to the team
• You’ll get to work with and understand a wide range of tools and integrations that are already in place - how they work and why they are important

Roles and responsibilities

• You will be owning the landing repository and reviewing all code that goes into it.  
• Manage and own the production systems for the landing website.
• Work on any integration that links the product to the leads pipeline. 
• Manage and maintain the page speed score and SEO standards for the content pages.  
• Deploy code that goes into production. 

Requirements

1. Experience in building web applications with proficiency in PHP/Laravel
2. Extensive knowledge of advanced JavaScript concepts
3. Ability to implement and work with 3rd party APIs and other REST-Based APIs.
4. Experienced in HTML5/CSS3, jQuery, and responsive design.
5. Understanding of how a CDN works. 
6. Understanding of security and data protection in web applications
7. Knowledge of code versioning tools like Git or SVN. 
8. Basic understanding of RDBMS.
9. Knowledge of CSS preprocessors like SASS. 
10. Solid Foundation in data structures, algorithms, and system designs.
11. 2 - 5 years experience

Good to have

1. Understanding of CRM tool like Hubspot
2. Have worked in developing SEO friendly pages
3. Basic knowledge of AWS
4. Understanding of WordPress codebase and plugin development