
Marketing Specialist (Advanced Healthcare Funnel Builder)
Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder
Position: Marketing Specialist – Advanced Healthcare Funnel Builder
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
________________________________________
Position Overview
We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
________________________________________
Key Responsibilities
1. Paid Advertising Strategy & Execution
• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
2. Funnel Architecture & Development
• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
3. Content & Creative Collaboration
• Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
• Develop compelling healthcare-oriented messaging that educates, engages, and converts.
4. Data Analysis & Reporting
• Analyze campaign and funnel performance metrics to make data-driven optimizations.
• Produce weekly and monthly reports highlighting KPIs and actionable insights.
5. Compliance & Healthcare Industry Awareness
• Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
• Maintain ethical advertising practices and safeguard patient privacy.
________________________________________
Qualifications & Skills
Required:
- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.
- Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred:
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
________________________________________
Performance Metrics
Success in this role will be measured by: -
- Cost per Lead (CPL) within target range.
- Conversion Rate from lead to booked appointment.
- Return on Ad Spend (ROAS).

Similar jobs
Key Responsibilities:
• Salesforce Administration:
o Manage user setup, roles, profiles, security settings, and permissions.
o Configure and maintain custom objects, record types, fields, page layouts, workflows, process builders, and validation rules.
o Perform regular data management tasks including data import, export, deduplication, and cleaning.
o Ensure platform stability and performance with regular system maintenance.
• Salesforce Development:
o Design and implement custom solutions using Apex, Visualforce, Lightning Components (LWC and AURA), and SOQL
o Develop and integrate APIs to connect Salesforce with other systems.
o Automate processes with Flow Builder, Process Builder, and custom code.
o Optimize Salesforce instance through custom development for better performance and scalability.
• System Enhancements:
o Identify opportunities for automation, efficiency, and improved data quality.
o Implement third-party apps from AppExchange as required.
o Stay up-to-date with Salesforce releases and ensure smooth implementation of new features.
About Sun King
Sun King is the world’s leading off-grid solar energy company, delivering energy access to 1.8 billion people without reliable grid connections through innovative product design, fintech solutions, and field operations.
Key highlights:
- Connected over 20 million homes to solar power across Africa and Asia, adding 200,000 homes monthly.
- Affordable ‘pay-as-you-go’ financing model; after 1-2 years, customers own their solar equipment.
- Saved customers over $4 billion to date.
- Collect 650,000 daily payments via 28,000 field agents using mobile money systems.
- Products range from home lighting to high-energy appliances, with expansion into clean cooking, electric mobility, and entertainment.
With 2,800 staff across 12 countries, our team includes experts in various fields, all passionate about serving off-grid communities.
Diversity Commitment:
44% of our workforce are women, reflecting our commitment to gender diversity.
About the role:
Sun King is looking for a self-driven Infrastructure engineer, who is comfortable working in a fast-paced startup environment and balancing the needs of multiple development teams and systems. You will work on improving our current IAC, observability stack, and incident response processes. You will work with the data science, analytics, and engineering teams to build optimized CI/CD pipelines, scalable AWS infrastructure, and Kubernetes deployments.
What you would be expected to do:
- Work with engineering, automation, and data teams to work on various infrastructure requirements.
- Designing modular and efficient GitOps CI/CD pipelines, agnostic to the underlying platform.
- Managing AWS services for multiple teams.
- Managing custom data store deployments like sharded MongoDB clusters, Elasticsearch clusters, and upcoming services.
- Deployment and management of Kubernetes resources.
- Deployment and management of custom metrics exporters, trace data, custom application metrics, and designing dashboards, querying metrics from multiple resources, as an end-to-end observability stack solution.
- Set up incident response services and design effective processes.
- Deployment and management of critical platform services like OPA and Keycloak for IAM.
- Advocate best practices for high availability and scalability when designing AWS infrastructure, observability dashboards, implementing IAC, deploying to Kubernetes, and designing GitOps CI/CD pipelines.
You might be a strong candidate if you have/are:
- Hands-on experience with Docker or any other container runtime environment and Linux with the ability to perform basic administrative tasks.
- Experience working with web servers (nginx, apache) and cloud providers (preferably AWS).
- Hands-on scripting and automation experience (Python, Bash), experience debugging and troubleshooting Linux environments and cloud-native deployments.
- Experience building CI/CD pipelines, with familiarity with monitoring & alerting systems (Grafana, Prometheus, and exporters).
- Knowledge of web architecture, distributed systems, and single points of failure.
- Familiarity with cloud-native deployments and concepts like high availability, scalability, and bottleneck.
- Good networking fundamentals — SSH, DNS, TCP/IP, HTTP, SSL, load balancing, reverse proxies, and firewalls.
Good to have:
- Experience with backend development and setting up databases and performance tuning using parameter groups.
- Working experience in Kubernetes cluster administration and Kubernetes deployments.
- Experience working alongside sec ops engineers.
- Basic knowledge of Envoy, service mesh (Istio), and SRE concepts like distributed tracing.
- Setup and usage of open telemetry, central logging, and monitoring systems.
What Sun King offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
We’re Hiring: Business Development Interns
Remote | Commission-Based + Performance Bonuses
EdTech | LMS + ERP for Schools
⸻
Help Transform Education in India
Student Diwan is a global EdTech platform delivering a powerful, user-friendly LMS + ERP system built for modern schools. As we expand into India, we’re looking for passionate, results-driven individuals to help introduce our platform to private, CBSE, ICSE, and international curriculum schools across the country.
This is a remote, commission-based role to start, with strong earning potential and performance-based career growth — including the possibility of transitioning to a base-pay + commission model depending on your results.
⸻
Role Overview
We’re seeking a dynamic Business Development Intern to lead our B2B sales journey — from identifying prospects to closing deals.
⸻
Responsibilities include:
• Reaching out to school decision-makers (owners, principals, IT heads, directors)
• Using tools like LinkedIn, ZoomInfo, SignalHire, or personal networks for outreach
• Conducting virtual product demos and school presentations
• Managing the full sales cycle: proposal → follow-up → negotiation → deal closure
• Providing regular market feedback to our team
• Meeting schools in-person, if needed, to establish trust
⸻
Requirements
• Experience in B2B sales or education-related outreach (EdTech/SaaS is a plus)
• Strong English communication skills (Hindi or regional language fluency is a bonus)
• Digital outreach experience (email, LinkedIn, prospecting tools)
• Confident in giving presentations and handling client objections
• Driven, reliable, and goal-focused
• Based in Tier-1 or Tier-2 cities in India (Delhi NCR, Mumbai, Bangalore, Chennai, Pune, Hyderabad, etc.)
⸻
What You Get
• Remote flexibility
• Attractive Commissions (10–15%) + Performance Bonuses
• Opportunity to grow into a base salary role after 4–6 months based on revenue milestones
• Join a fast-growing global EdTech company
• Build real relationships with India’s leading schools
- Bachelor's degree in Finance, Accounting, or related field. Master's degree or professional certification (e.g., CPA, CMA) preferred.
- Minimum of 5 years of experience in finance or accounting roles, with extensive hands-on experience using Tally software.
- Strong understanding of financial principles, accounting standards, and tax regulations in India.
- Proficiency in Tally software, including configuration, customization, and report generation.
- Excellent analytical skills and attention to detail, with the ability to interpret financial data accurately.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Knowledge of Indian taxation laws and regulations, including GST and TDS requirements.
Note:Preferring only Female Candidates.
Position Overview: We are seeking a talented and experienced Cloud Engineer specialized in AWS cloud services to join our dynamic team. The ideal candidate will have a strong background in AWS infrastructure and services, including EC2, Elastic Load Balancing (ELB), Auto Scaling, S3, VPC, RDS, CloudFormation, CloudFront, Route 53, AWS Certificate Manager (ACM), and Terraform for Infrastructure as Code (IaC). Experience with other AWS services is a plus.
Responsibilities:
• Design, deploy, and maintain AWS infrastructure solutions, ensuring scalability, reliability, and security.
• Configure and manage EC2 instances to meet application requirements.
• Implement and manage Elastic Load Balancers (ELB) to distribute incoming traffic across multiple instances.
• Set up and manage AWS Auto Scaling to dynamically adjust resources based on demand.
• Configure and maintain VPCs, including subnets, route tables, and security groups, to control network traffic.
• Deploy and manage AWS CloudFormation and Terraform templates to automate infrastructure provisioning using Infrastructure as Code (IaC) principles.
• Implement and monitor S3 storage solutions for secure and scalable data storage
• Set up and manage CloudFront distributions for content delivery with low latency and high transfer speeds.
• Configure Route 53 for domain management, DNS routing, and failover configurations.
• Manage AWS Certificate Manager (ACM) for provisioning, managing, and deploying SSL/TLS certificates.
• Collaborate with cross-functional teams to understand business requirements and provide effective cloud solutions.
• Stay updated with the latest AWS technologies and best practices to drive continuous improvement.
Qualifications:
• Bachelor's degree in computer science, Information Technology, or a related field.
• Minimum of 2 years of relevant experience in designing, deploying, and managing AWS cloud solutions.
• Strong proficiency in AWS services such as EC2, ELB, Auto Scaling, VPC, S3, RDS, and CloudFormation.
• Experience with other AWS services such as Lambda, ECS, EKS, and DynamoDB is a plus.
• Solid understanding of cloud computing principles, including IaaS, PaaS, and SaaS.
• Excellent problem-solving skills and the ability to troubleshoot complex issues in a cloud environment.
• Strong communication skills with the ability to collaborate effectively with cross-functional teams.
• Relevant AWS certifications (e.g., AWS Certified Solutions Architect, AWS Certified DevOps Engineer, etc.) are highly desirable.
Additional Information:
• We value creativity, innovation, and a proactive approach to problem-solving.
• We offer a collaborative and supportive work environment where your ideas and contributions are valued.
• Opportunities for professional growth and development. Someshwara Software Pvt Ltd is an equal opportunity employer.
We celebrate diversity and are dedicated to creating an inclusive environment for all employees.
1) Convert ideas into visual treats. These visual treats (output) can be in the form of:
- Web Related: Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebook/Downloadable Coupons forms
- Branding /Stationary Kits includingLogo
- Mascot
- Outdoor Media :Hoarding
- Selfie WallsTheme Walls
- Social Media Creatives:Social Media Covers
- Social Media Posting creative
- Blog Covers and related Images
- Paid Ads Creatives:Carousals
- Remarketing Banners
- Social Media Page Customization
- Documents & Presentations
- Image Manipulation
How you will do it? By having a sound understanding of:
- Cartoon strips
- Infographics
- Storyboards
- Conversational Designs
- Theme based designing
- Business Specific/Trending Specific Scenarios
- Viral Marketing traits
- Branding
- Hands on experience:Photoshop, Corel, Illustrator
- 3D works
2) Videos and VFX:
- · Explanatory
- · Motion Graphics
- · New/Info Specific
- · VFX Centric
- · Streaming Specific
- · Interviews
How you will do it? By having a sound understanding of:
- Script visualization
- Editing on latest video editing tools
- VFX areas
- Camera Handling
You will work closely with the:
- Digital - Social Media and Brand ideation team
- Content teams
- Technology teams
You should be able to
- Believe everything, yes everything, can be done in Photoshop
- Create illustrations
- Work in teams
- Work in solace
- Most important: Willingness to learn
Did you say you know (or are willing to learn) HTML/CSS too – you already have an advantage!
What kind of people are we looking for? Simple:
- We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly
- Not a mere task taker.
- Ability to work with deliverables in mind.
- Entrepreneurial instinct beyond office cubicle
- Intelligence to do multitasking and prioritization of work
- Excellent communication skills- written oral and articulation.
- Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
- Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
- Strong strategic bent with inclination towards learning and contributing.
- Adaptability and flexibility to work with cross-functional areas of business.
- Zeal to be driven by productivity than by activity
- Self discipline and ability to do work with self supervision.
- You do what you preach, or at least try
- You not only work hard, you party hard too
- You have an eye for detail
- If you’re a (regular) blogger, we already love you!
- You are a DIY person. Period
Job Purpose and Impact:
The Sr. Generative AI Engineer will architect, design and develop new and existing GenAI solutions for the organization. As a Generative AI Engineer, you will be responsible for developing and implementing products using cutting-edge generative AI and RAG to solve complex problems and drive innovation across our organization. You will work closely with data scientists, software engineers, and product managers to design, build, and deploy AI-powered solutions that enhance our products and services in Cargill. You will bring order to ambiguous scenarios and apply in depth and broad knowledge of architectural, engineering and security practices to ensure your solutions are scalable, resilient and robust and will share knowledge on modern practices and technologies to the shared engineering community.
Key Accountabilities:
• Apply software and AI engineering patterns and principles to design, develop, test, integrate, maintain and troubleshoot complex and varied Generative AI software solutions and incorporate security practices in newly developed and maintained applications.
• Collaborate with cross-functional teams to define AI project requirements and objectives, ensuring alignment with overall business goals.
• Conduct research to stay up-to-date with the latest advancements in generative AI, machine learning, and deep learning techniques and identify opportunities to integrate them into our products and services, optimizing existing generative AI models and RAG for improved performance, scalability, and efficiency, developing and maintaining pipelines and RAG solutions including data preprocessing, prompt engineering, benchmarking and fine-tuning.
• Develop clear and concise documentation, including technical specifications, user guides and presentations, to communicate complex AI concepts to both technical and non-technical stakeholders.
• Participate in the engineering community by maintaining and sharing relevant technical approaches and modern skills in AI.
• Contribute to the establishment of best practices and standards for generative AI development within the organization.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
Minimum Qualifications:
• Bachelor’s degree in a related field or equivalent experience
• Minimum of five years of related work experience
• You are proficient in Python and have experience with machine learning libraries and frameworks
• Have deep understanding of industry leading Foundation Model capabilities and its application.
• You are familiar with cloud-based Generative AI platforms and services
• Full stack software engineering experience to build products using Foundation Models
• Confirmed experience architecting applications, databases, services or integrations.
- 2+ years relevant professional experience.
- Good understanding and a full life cycle project implementation experience with Java / J2EE technologies
- Experience with JavaScript, HTML and CSS
- Experience with Angular 5/6 and TypeScript
- Experience using SOAP or REST APIs
- Experience Struts, Hibernate is preferred.
- Strong communication and interpersonal skills is an absolute must.
- Immediate joiners preferred.
- Bachelor's degree or equivalent.











