
Marketing Specialist (Advanced Healthcare Funnel Builder)
Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder
Position: Marketing Specialist – Advanced Healthcare Funnel Builder
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
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Position Overview
We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
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Key Responsibilities
1. Paid Advertising Strategy & Execution
• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
2. Funnel Architecture & Development
• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
3. Content & Creative Collaboration
• Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
• Develop compelling healthcare-oriented messaging that educates, engages, and converts.
4. Data Analysis & Reporting
• Analyze campaign and funnel performance metrics to make data-driven optimizations.
• Produce weekly and monthly reports highlighting KPIs and actionable insights.
5. Compliance & Healthcare Industry Awareness
• Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
• Maintain ethical advertising practices and safeguard patient privacy.
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Qualifications & Skills
Required:
- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.
- Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred:
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
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Performance Metrics
Success in this role will be measured by: -
- Cost per Lead (CPL) within target range.
- Conversion Rate from lead to booked appointment.
- Return on Ad Spend (ROAS).

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Role Summary
We are looking for a highly motivated finance professional to manage and oversee accounting, taxation, audit, and compliance activities for US-based entities from the Mumbai office. The role will be responsible for ensuring accurate financial reporting, maintaining compliance with US accounting and tax regulations, coordinating audits, and supporting finance operations across multiple entities.
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