Marketing Manager

Digital Marketing Manager - Astroyogi.com

Responsibilities

 

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

 

 

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

Job description: Digital Marketing

Exp: FRESHER

Work Location: Madurai-onsite

Job Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	A/B Testing
	Website + Landing Page + CRO - Back-End - Analysis / Audit
Social Media	Existing Brand - Analysis / Audit
	Create Cohorts
	A/B Testing
Optimizations	Social Media CRM Integration
	Optimizing bottlenecks
Email Marketing	Email Marketing Audit + Tools Integration
	Email Marketing - Scheduling + Metrics + Optimization
Performance Marketing	Existing Brand - Ad Account Analysis / Audit
	Create Cohorts
	Create Platform-Cohort-Specific Funnels
	Platform-cohort-specific Detailed targeting for each creatives
	Run Performance Ads
	Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences
	Strategize: Platforms-specific to the brands
	A/B testing
	Ensure client growth
	Client Interactions: Client Reports + Briefings
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

 Online marketing campaigns
 Guide sales teams on how to market digital products
 Contributing to global marketing strategies for products
 Assist in drafting marketing copy for websites and maintaining activity on these websites
 Liaising with software developers to enable search engine optimization
 Analyzing web traffic to company websites and providing monthly reports
 Liaising with web and graphic designers to create visually effective software
 Creating and maintaining social networking channels
 Assist in drafting internet friendly write-ups for email marketing campaigns
 Assist in Creating brochures and other printed materials to supplement online products
 Communicating key information relating to digital products to non-digital marketing colleagues
 Creating strategies to increase online traffic to the organization’s website
 Tracking the conversions and improving the percentages and numbers
 Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
 Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
 Attending conferences, product launches and networking events

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:

 

What you must have:

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.

*Urgently Required* Selected intern's day-to-day responsibilities include: 1. Strong Copy Writing for Social Media. 2. Content Writing Blogs, articles for various social media platforms. 3. Thorough Understanding of different social media platforms. 4. Execute social media campaigns for Facebook , Twitter, LinkedIn and others. 5. Interest or inclination towards Social Media/ Social Development and current issues of the digital industry