Our client is an early stage health tech startup dedicated to women. This digital clinic offers non-judgemental and confidential healthcare solutions through tele-consultations with medical experts as well as by developing a holistic care plan for the patient. The company's platform offers live webinars about birth control, nutrition, dermatology, mental health, physician-approved educational tools, online clinics for women, among others thereby enabling women to be physically and mentally fit. Regular follow ups and concierge services are also easily accessible.
This startup was founded by an IIT Bombay and Harvard Business School alumna and is all set to bring about a revolutionary change in healthcare of women.
As a Head of Growth, you will be responsible for taking a look at customer growth, acquisition and activation. Furthermore, you are going to play a role in customer retention and upselling (the process of selling existing customers additional products or services).
What you will do:
- Leading a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensuring consistent messaging that is aligned with the brand
- Building win-win relationships with new and existing partners
- Managing the marketing budget to drive sustainable bottom-line growth
What you need to have:
- Masters in Marketing/ Business Administration or related field
- Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation, customer acquisition funnel and performance marketing
- Good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics)
- Strong analytical skills
- Knowledge of SEO and PPC advertising methods
- Excellent communication and interpersonal skills
- Ability to liaise with multiple stakeholders and thrive in matrix environments
Shubham Vishwakarma
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