Head of Growth

Health-tech platform for women

Head of Growth

Unnati

Company

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Head of Growth

at Health-tech platform for women

Agency job

via Unnati

2 - 7 yrs

₹12L - ₹15L / yr

Bangalore

Skills

Growth Hacking

Revenue growth

growth hacking

Our client is an early stage health tech startup dedicated to women. This digital clinic offers non-judgemental and confidential healthcare solutions through tele-consultations with medical experts as well as by developing a holistic care plan for the patient. The company's platform offers live webinars about birth control, nutrition, dermatology, mental health, physician-approved educational tools, online clinics for women, among others thereby enabling women to be physically and mentally fit. Regular follow ups and concierge services are also easily accessible.

This startup was founded by an IIT Bombay and Harvard Business School alumna and is all set to bring about a revolutionary change in healthcare of women.

As a Head of Growth, you will be responsible for taking a look at customer growth, acquisition and activation. Furthermore, you are going to play a role in customer retention and upselling (the process of selling existing customers additional products or services).

What you will do:

Leading a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Ensuring consistent messaging that is aligned with the brand
Building win-win relationships with new and existing partners
Managing the marketing budget to drive sustainable bottom-line growth

Candidate Profile:

What you need to have:

Masters in Marketing/ Business Administration or related field
Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation, customer acquisition funnel and performance marketing
Good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics)
Strong analytical skills
Knowledge of SEO and PPC advertising methods
Excellent communication and interpersonal skills
Ability to liaise with multiple stakeholders and thrive in matrix environments

This startup was founded by an IIT Bombay and Harvard Business School alumna and is all set to bring about a revolutionary change in healthcare of women.

Leading a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Ensuring consistent messaging that is aligned with the brand
Building win-win relationships with new and existing partners
Managing the marketing budget to drive sustainable bottom-line growth

Candidate Profile:

What you need to have:

Masters in Marketing/ Business Administration or related field
Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation, customer acquisition funnel and performance marketing
Good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics)
Strong analytical skills
Knowledge of SEO and PPC advertising methods
Excellent communication and interpersonal skills
Ability to liaise with multiple stakeholders and thrive in matrix environments

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