Roles & Responsibilities :
- Participate in ideation of marketing strategy for various products across different geographies
- Plan, ideate and create content with the help of tools and external agencies/freelancers.
- Manage PR & Events for the entire organization.
- Understand and implement best marketing practices in the B2B SaaS industry
- Implement tools to automate marketing & content creation tasks
- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication
Mandatory Requirements :
- Excellent written and verbal communication (must)
- Min 7+ years of experience in marketing and/or content management in previous roles
- A strong understanding of the B2B SaaS industry or Retail industry.
- Ability to produce results in a fast-paced environment aligned with the organization's priorities
- Entrepreneurial, self-motivated, and ability to prioritize
- A strong focus on generating insights and data-backed decisions
- Familiarity with Digital Marketing tools will be a big plus
What is in it for you :
- Explore different facets of marketing in a fast-paced B2B environment
- Drive initiatives and set processes for scalable growth
- Closely work with Top management to craft compelling brand messaging
- Immense opportunity to join a team that is growing fast at an early stage

About Increff
About
Increff, a retail SaaS company, tackles intricate inventory management and supply chain issues in both B2B and B2C sales channels. Trusted by 𝟳𝟬𝟬+ 𝗴𝗹𝗼𝗯𝗮𝗹 𝗿𝗲𝘁𝗮𝗶𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 across 𝟑𝟒+ 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 we offer end-to-end 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀.
We empower retailers in 𝟭𝟬 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀, such as 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗔𝗽𝗽𝗮𝗿𝗲𝗹, 𝗙𝗼𝗼𝘁𝘄𝗲𝗮𝗿, 𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀, 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗛𝗼𝗺𝗲 & 𝗙𝘂𝗿𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲, enabling automated decision-making, process accuracy, sustainable retailing, and remarkable efficiency.
With a team of 250+ employees, including merchandising and tech experts, and offices in major global locations like 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸, 𝗟𝗼𝗻𝗱𝗼𝗻, 𝗗𝘂𝗯𝗮𝗶, 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲, 𝗮𝗻𝗱 𝗜𝗻𝗱𝗶𝗮, we continue to grow and innovate.
Company video
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Location: Lucknow
Employment Type: Full-time
About the Role
We are seeking an ambitious and result-oriented Business Development Manager to drive the revenue growth of our YouTube channel, studio, and production business. The ideal candidate will be responsible for identifying business opportunities, building partnerships, and driving sales through client acquisition, brand collaborations, and influencer tie-ups.
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Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
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Skill Set Required
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Development tools are used by software developers to write and test code, often as a team. Common development tools include:
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