Marketing Manager

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

• Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

• Job Title: - Sales Manager
• Location:- Ambali-Bopal Road, Ahmedabad

Objectives of this Role: -

• They are looking for Female candidates only.
• Represent our company, with a comprehensive understanding of our offerings.
• Research consumer needs and identify how our solutions meet them.
• Hire, train, motivate, and advise a team of sales representatives
• Achieve company objectives through effective planning, setting sales goals, analyzing performance data, and projecting future performance.
• Continuously develop personal leadership, hiring, and training skills while ensuring the team is using effective sales tactics to meet revenue objectives.
• Generate leads, and build and nurture client relationships

Daily and Monthly Responsibilities: -

• Create and execute a strategic sales plan that expands customer base and extends global reach
• Meet with potential clients and grow long-lasting relationships by understanding their needs
• Track, analyze, and communicate key quantitative metrics and business trends as they relate to partner relationships.
• Recruit salespeople, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.
• Identify knowledge gaps within the team and develop a plan to fulfill them.
• Oversee the sales team to ensure company quotas and standards are met by holding daily check-ins with team to set objectives for the day and monitor progress regularly.
• Manage month-end and year-end close processes

Skills and Qualifications: -

• Bachelor’s degree in marketing or business administration.
• 4+ years in sales management within a corporate setting
• Proven track record of success the sales cycle from plan to close
• Excellent communication, interpersonal, and organizational skills
• Superb leadership ability