Marketing Intern

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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Key Responsibilities

Execute comprehensive manual test cases for our e-commerce platform

Design and implement automated test scripts using Selenium or Playwright

Work with AI-based testing tools to enhance testing efficiency and coverage

Identify, document, and track bugs throughout the testing lifecycle

Collaborate with developers and product managers to resolve issues

Participate in sprint planning and review meetings

Create and maintain testing documentation

Requirements

Minimum 1 year of hands-on software testing experience

Strong manual testing skills with attention to detail

Experience with test automation frameworks (Selenium or Playwright)

Familiarity with AI-based testing tools and approaches

Understanding of e-commerce platforms and their testing requirements

Excellent problem-solving and analytical skills

Strong communication and collaboration abilities

Experience with agile testing methodologies

Selection Process

Our hiring process involves practical assessment to ensure candidates have the hands-on experience we require:

Initial screening and interview

First-round technical assessment (practical task)

Technical interview

Second-round technical assessment (practical task)

Final interview

Note: Completion of the practical assessment tasks is mandatory for all candidates as we prioritize demonstrated skills and hands-on experience.

You can directly contact us on nine three one six one two zero one three two

 Area Sales Executive

Company: Lyncotek Venture Pvt Ltd

Location: Peenya 2nd Stage, Bangalore

Experience: 0–2 Years

Job Type: Full-Time

Job Summary

We are looking for a motivated and energetic Area Sales Executive to generate leads, meet clients, and increase company sales.

Responsibilities

• Identify new business opportunities and customers

• Visit clients and explain company services/products

• Achieve monthly sales targets

• Maintain customer relationships

• Prepare sales reports and follow-ups Requirements

• Any Degree / Diploma

• 0–2 years of experience in sales preferred

• Good communication and interpersonal skills

• Basic MS Office knowledge 

Key Responsibilities:

Collect, analyze, and maintain data related to infrastructure and e-Governance projects.

Prepare and update MIS reports, dashboards, presentations, and financial analyses.

Study business processes, organizational structures, and assist in drafting EoIs, RFPs, and

RFQs.

Support all phases of the project lifecycle, from initiation to post-implementation.

Define requirements, timelines, costing, payment terms, and service levels.

Monitor project status, SLAs, issue resolution, and vendor performance.

Assist in all departmental e-Governance initiatives and related tasks.

Key Skills:

Language required: English, Hindi and Marathi

Experience working with the infrastructure domain is preferable.

Strong analytical and reporting skills

Understanding of government systems and processes

Experience in project documentation, costing, and vendor management

Proficiency in Excel, PowerPoint, and project tools

Technical Skills Required – Mandatory:

- Cloud Technologies – AWS OR Bigdata (Basic Level)

- Python (Highly Experience Level)

- Databases – SQL (Highly Experience Level)

- Operating Systems – Unix (Highly Experience Level)

Strong knowledge in writing complex SQL queries and Knowledge of Performance Tuning

Excellent working knowledge of production support role and Strong debug/troubleshooting skills

Provide 24×7 operational support to all production practices on holidays and weekends.

Hands-on experience in production support for data engineering processes, root cause analysis, and identifying opportunities to improve existing processes.

Roles and Responsibilities:

Set up and optimize the existing integration, monitoring and alerting processes.

Working knowledge of ETL/ELT in Hadoop, Spark and MPP databases is required.

Effectively collaborate with the partners (SMEs, DBA, and Business users) to ensure the reliability of the Data systems.

Responsibilities:

• Develop sales opportunities by researching and identifying potential accounts & understanding customers' needs.
• Making outbound calls/communications to potential customers, and source new sales opportunities through inbound leads.
• Use outbound channels like LinkedIn to identify key decision makers.
• Route qualified opportunities to the sales team for further development and closure.
• Research accounts, identify key players and generate interest.
• Creating, maintain and expand the database of prospects.
• Team with channel partners to build opportunities pipeline.
• Perform effective online presentations to prospects.
• Keeping all the sales & marketing collateral ready & up-to-date.
• Identify decision makers within targeted leads to begin sales process.
• Penetrate all targeted accounts and radiate sales from within client base.
• Collaborate with appropriate team members to determine necessary strategic sales approaches.
• Create and deliver qualified opportunities to other team members.
• Assist in creating RFP responses to potential clients.
• Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
• Appropriately communicate brand identity and corporate position.

Requirements:

• 2+ years of inside sales experience.
• Bachelor's degree or equivalent, Preferably with MBA.
• Track record of over-achieving quota.
• Proficient with corporate productivity and web presentation tools.
• Experience working with Salesforce.com or similar CRM.
• Proficient in Microsoft Office.
• Excellent verbal and written communications skills.
• Strong listening and presentation skills.
• Ability to multi-task, prioritise, and manage time effectively.