Marketing Head

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with Radhika.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with Sunjit on order updates and customer delight initiatives.

4. Offline Partnerships

Work with Sunjit to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata or ready to relocate immediately.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

The Role

You'll own brand and social media strategy for a portfolio of client accounts, and be accountable for both the quality of the work and whether the client stays. This is a manager role: you set direction, execute where it matters, and make sure your team delivers on time without you having to chase it.

What You'll Do

Strategy

• Build brand positioning and social media strategy per client — content pillars, tone of voice, platform mix
• Translate client business goals into a content and brand roadmap
• Stay ahead of platform trends and adapt strategy as channels evolve

Client Retention

• Be the primary point of contact for your accounts — the person the client trusts and wants to keep working with
• Run regular strategy reviews and reporting that show clear value, not just activity
• Spot risk early (dips in engagement, client dissatisfaction, scope drift) and course-correct before it becomes churn
• Identify and pitch expansion opportunities within existing accounts

Execution

• Personally shape and approve content calendars, key creative concepts, and campaign narratives
• Write or edit copy where it matters — captions, brand messaging, campaign concepts
• Review content before it goes out — you are the last quality check, not just a pass-through

Team & Delivery

• Coordinate designers, video editors, and Fleet vendor agencies to keep every deliverable on schedule
• Own the recurring monthly cadence (content calendars, performance/engagement reports) and hit every date
• Resolve bottlenecks — if something's going to be late or off-brief, you catch it early and fix it, not just report it

What We're Looking For

• Relevant experience in brand/social media strategy, ideally agency-side, with direct client ownership
• Track record of managing multiple accounts and retaining clients over time
• Strong writing and presentation skills — you'll be client-facing regularly
• Comfortable managing a small team or group of vendors toward deadlines
• Bachelor's in marketing, communications, design, or related field

Nice to have: experience across both B2B and D2C brand accounts, familiarity with performance metrics (not just content)

KEY RESPONSIBILITIES

• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.

• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •

Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.

• Plan and execute go-to-market strategy for new product launches and collections.

• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.

• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.

• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.

MUST-HAVE REQUIREMENTS

• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).

• Demonstrated experience owning campaigns from ideation through to execution and results.

• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.

• Experience leading or closely coordinating with creative, content, and design functions.

• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.

• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.

Digital Marketing Intern

AXS Solutions and Consulting Pvt Ltd.

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our Sales and Business Development team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment.

Job Responsibilities

• The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing AXS’s overall communications and marketing plan --focusing specifically on digital communications --to build awareness about AXS within the community, and to increase lead generation and sales.
• Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, Instagram, Linkedin and YouTube)
• Create, manage and implement all email marketing campaigns
• Expand and maintain customer email database
• Write and distribute regularly weekly online newsletters
• Develop new partnerships and maintain strong industry relationships.
• Develop and implement a comprehensive social media marketing plan in association with the team.
• Manage and update Linkedin, Facebook pages and websites (including corporate websites).
• Enhance social media outlets and opportunities to maintain communication and build fan base.
• Track and analyze website and social media performance.
• Work with team to refine social media strategy and best practices
• Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr,YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Draft Weekly-newsletters to subscribers
• Prepare weekly updates and reports to track growth and success rates of campaigns
• Keep up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Assist with website copywriting, proofing, and updating as needed

QUALIFICATIONS

• Ability to take initiative, employ good judgment, and manage projects from beginning to end
• Excellent writing, editing, and proofreading skills
• Exceptional ability to manage details
• Ability to multitask in a fast-paced environment
• Ability to meet deadlines and to anticipate next steps or needs
• Work effectively both independently and as part of a team
• Be available for at least 30 hours a week
• A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
• Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools(e.g. Hootsuite, Google Analytics)
• Adobe Creative Suite experience a plus
• Strong working knowledge of email marketing applications

BENEFITS

• Experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
• Opportunity for permanent employment

DURATION

• 6 months

STIPEND : 7 - 8k per month.

hands-on Marketing Manager to lead brand building and campaign efforts for Numero Uno.

out-of-the-box ideas to the table, drives high

DUTIES & RESPONSIBILITIES

cost-efficient marketing activations (organic social, partners

end-to-end -

continuously optimize spend allocation across channels.

HIRING COMPETENCIES

ideas-first mindset - someone who brings new concepts to the table rather than waiting to be

marketing, and e

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

Hiring: Marketing Manager

Experience: 2–6 Years Industry: Fashion / Retail / Apparel

Working Days: 5 Days

We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns

The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.

Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant

Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing

Qualification

Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.

🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER

Build brands. Drive conversations. Own the digital presence.

At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.

We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.

What you’ll own:

🎯 Social Media Strategy & Content Planning

💡 Content Ideation & Creative Direction

📱 Day-to-day management of Instagram & other platforms

✍️ Content calendars, captions & brand communication

🤝 Coordinate with creative, production & client teams

📈 Tailored Branding Solutions & Custom Presentation Drafting

📊 Track performance, identify insights & optimise content

🚀 Stay ahead of trends and turn them into relevant brand opportunities

👑 Most importantly — think like a brand owner, not just a social media executor.

What we’re looking for:

• 2–4 years of relevant social media experience

• Strong understanding of Instagram & current content trends

• Excellent communication and writing skills

• Ability to understand brand identity and translate it into content

• Strong strategic and creative thinking

• Someone who can independently manage multiple brands and timelines

• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred

Why Vue Studios?

✨ Work with exciting and established brands

🎨 Creative freedom to experiment and execute

🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance

🤝 A collaborative team that values ownership over hierarchy

📈 Opportunity to grow with a fast-moving agency

This is not a “post-and-report” role.

We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.

📍 Location: Mumbai

💼 Type: Full Time | Hybrid

⚡ Joining: Immediate / Short Notice Preferred

Think you’re the right fit?

Vue Studios — Let’s build something people remember.

This is not just a “share our posts and get a certificate” kind of role.

I am looking for students who want to take ownership, start conversations, build communities, and work closely with a growing startup.

You will get hands-on exposure to:

→ Community building

→ Growth & outreach

→ Content & social media

→ Campus initiatives

→ Working with an early-stage FemTech team

You don’t need prior experience. I am much more interested in how you think, communicate, and take initiative.

It’s a flexible, part-time opportunity that can be managed alongside college.

If you know a student who would be a great fit, please tag them or share this with them.

Connect: 82 00 83 16 81

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)