Marketing Executive

We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.

Key Responsibilities:

1. Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
2. Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
3. Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
4. Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
5. Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
6. Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
7. Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
8. Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
9. Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
• Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.

India is the largest VPN market in the world with over 200 million VPN users. Safehouse’s strong feature set which includes global VPN servers access, protection from phishing/unsafe content, cyber insurance against digital frauds and protection against malicious links along with competitive pricing make it an attractive offering for individuals to enhance their privacy and digital safety. As an App Subscription Growth Specialist at Safehouse, your primary responsibility will be to drive the growth of paid subscriptions for our VPN, internet security & privacy app. You will play a crucial role in increasing the user base of our apps and maximizing revenue through subscription acquisition.

Responsibilities:

• Subscription Acquisition: Implement strategies to attract new paid subscribers for our VPN product and online safety services.

• Market Analysis: Conduct market research to identify potential customer segments and assess competition in the VPN and online security industry.

• Customer Engagement: Develop and execute effective marketing campaigns to engage existing users and convert free users into paid subscribers

• Partnerships and Collaborations: Explore partnership opportunities with relevant platforms, influencers, and organizations to expand our app's reach and increase subscriptions.

• Performance Tracking: Monitor key performance indicators (KPIs) related to subscription growth and revenue generation, and adjust strategies as needed to meet targets.

Qualifications:

• Experience: Proven experience in subscription-based sales, preferably in the technology or software industry.
• Marketing Skills: Strong marketing and promotional skills with the ability to create compelling campaigns to drive subscription growth.
• Communication: Excellent communication and negotiation skills to effectively engage with potential subscribers and partners.
• Analytical Abilities: Data-driven approach with the ability to analyze market trends, user behavior, and campaign performance metrics.

Join Us:

If you're passionate about driving subscription growth and maximizing revenue potential in the VPN and online security sector, join us as an App Subscription Growth Specialist. Your compensation will include an attractive commission based on performance and you’ll have the full autonomy to run the campaign to bring the desired result.

For more information about Safehouse and our products, visit our website: Safehouse Tech.

Company profile. 

Actuate Microlearning is a thirteen-year-old HR-Tech and Learning solution, operating in the B2B space, providing the following solutions to our clients: 

• eLearning (off-the-shelf and custom)
• Gamified learning 
• Learning Management Systems (under the brand name CalyxLMS)
• 360-degree surveys (under the brand name Calyx360)
• Standalone and blended-format instructor-led trainings (under the brand name CitrusLearning Systems)

Our client list includes top brands in across industry verticals, including the top BFSI, Pharmaceutical, Manufacturing, Logistics, Automotive, Consumer Goods, Consumer Durables, IT, ITES, eCommerce, Retail, Public Sec, Petrochem., Infrastructure, firms

We are a highly ambitious, steadily growing and profitable organization with a focus on employee development and well-being.

Our work culture and employee policies are designed to ensure our employees are happy, productive and growing in skill and character.

Job Summary: 

Are you passionate about revolutionizing the HR-Tech and Learning space? Actuate Microlearning, a thirteen-year-old B2B Learning solutions provider, is seeking a talented Full-Stack Developer to join our innovative team. In this role, you will be at the forefront of developing and maintaining our Learning Management System (LMS), implementing robust security measures, and elevating the overall UI/UX.

Key Responsibilities:

• Front-end and Back-end Development: Spearhead the development of both the front-end and back-end of our Learning Management System (LMS), ensuring a cohesive and user-friendly experience.
• Security Implementation: Implement comprehensive security measures to safeguard user data, ensuring the confidentiality and integrity of information within the LMS. (Good to have)
• UI/UX Enhancement: Play a key role in enhancing the User Interface (UI) and User Experience (UX) of the LMS, creating an engaging and intuitive learning environment.

• System Maintenance and Updates: Take charge of maintaining and updating the system to ensure it aligns with industry standards, remains technologically advanced, and meets evolving user expectations.(Good to Have)

Qualifications and Skills:

• Master’s or Bachelor's degree in Computer Science, Computer Engineering, Information technology, Computer Applications or a related field.
• Proficiency in HTML, CSS, JavaScript, and PHP, MySQL databases and optimizing database performance
• Proven 2 plus experience in Full-Stack Development.
• Expertise in front-end and back-end technologies.
• UI/UX design proficiency.
• Continuous learner with the ability to adapt to new technologies.

Summary: - As a Product Manager, you will act as a conduit between Surgeons and our R&D team. You’ll work with Surgeons to understand their needs & desires and have the technical skills to work with engineers to deliver those requirements. The result of your work is a commercial product that enterprise users (Hospitals and Surgeons) love and value. You’ll explore & develop product ideas through scheduled conversations with customers, assess competitor's offerings & investigate open-source technologies. You will collaborate with UX, engineering, and leadership teams to assess and prioritize the best for product development. Your key role will be translating user requirements into executable work items that the development team can implement in the product. You will have the necessary detailed technical knowledge to explain feature requirements to developers and work with them to deliver these improvements for users. This role is suitable for someone who enjoys working with users, and technology, and delivering software products that end customers would love to use in their respective fields of work.

Core Competencies: -

▪ Excellent Communication – Oral and Written

▪ Collaborative Mindset ▪ Adaptability to dynamic business scenarios

▪ Analytical Thinking

▪ Trusted Partnership

▪ Execution Excellence

▪ Problem-Solving

▪ Networking and Relationship Building

Job Responsibilities: -

# Product Exploring:-

▪ Understanding the overall market and competitors

▪ Work closely with stakeholders (customers, business development, and the open-source community) to understand needs and priorities

▪ Translate market and stakeholder needs into product requirements and definitions

▪ Collaborate with UX and Eng. on feature ideas and prototypes to bring potential solutions to life.

#Product Development:-

▪ Collaborate with stakeholders to guide feature development and prioritization

▪ Translate user requirements into executable feature work items with engineering.

▪ Be the "voice of the customer" during the specification and development stages.

▪ Influencing and collaborating in open source while balancing commercial product development.

#Product Success:-

▪ Able to communicate the business value of product capabilities to sales.

▪ Act as a product champion externally and internally in support of sales channels.

▪ Develop, track, and report key metrics to drive future product development.

Skills and Experience Requirements:-

▪ Any Engineering Degree/MBA.

▪ Aptitude for technology and familiarity with basic SDLC.

▪ Excellent communication skills, both verbal and written.

▪ 4 - 8 years of software product management experience.

▪ Enthusiastic about new technology and its transformational abilities.

▪ Prior experience in the field of Ortho / Navigation is preferable.

▪ Exposure of New Product Launch. 

Role: Senior Campus Recruiter

Experience: 5 – 8 Years

Location: Hyderabad

Technovert is new-generation services/product technology firm that’s built on a people foundation. We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We deliver technology solutions that are interconnection of user experience, business goals, and information technology.

Technovert is well known for innovative intern and fresher talent acquisition strategies. We nurture our talent in an open environment that allows for individual growth of a person. Some of our key leaders have grown the ranks all the way from freshers to managing some of the key business divisions. This role is thus very crucial for us.

Senior Campus Recruiter is a role providing an end-to-end graduate recruitment experience from collating the demand, strategizing the plan and executing it to make sure right hires are in place rightly. Senior Campus Recruiter in this role brings out passion of connecting Technovert to the potential talent enabling a great career start for undergraduates.

We would love you to:

• Create, strategize and execute campus recruitment plans to meet the demand
• Assess fresh talent across technical and competency-based assessments in high volume
• Explore and develop new channels to connect students with Technovert
• Advocate the great talent experience and maintain Technovert’s repute
• Carry out continuous research, create and maintain data points for analysis and reporting
• Seek the delta and continuously evolve campus hiring process at Technovert

You bring:

• Knowledge and strategy in competing and hiring best talent (Tech and Non-Tech)
• Strong relationships with good Universities / Colleges PAN India
• Broad exposure to branding fundamentals via social media
• Excellent Stakeholder Management and relationship building experience
• Proven knowledge in assessment methodologies / tools required for hiring fresh talent

What you need to know / have:

Experience: 2 to 5 years

Annual CTC: Rupees 6,00,000 to 8,00,000