This is a hands-on execution role where you will support day-to-day marketing activities across demand generation, content, campaigns, and events. Responsibilities include content publishing, LinkedIn campaigns, collateral coordination, event support, campaign tracking, and keeping marketing operations running consistently.
We are looking for someone organised, commercially aware, and genuinely interested in B2B marketing for AI and enterprise technology, with the ability to balance strategic support and operational execution in a fast-paced environment.
Working as a Marketing Executive at Navtech, you will:
LinkedIn & Social Media:
- Own the day-to-day execution of Navtech's LinkedIn content calendar — scheduling, publishing, and monitoring performance
- Coordinate with the Graphic Designer to brief and deliver on-time visual assets for posts, carousels, and campaigns
- Set up and manage LinkedIn Campaign Manager — lead gen ads, sponsored content, audience targeting, and A/B tests
- Track organic and paid LinkedIn performance; produce weekly snapshots and flag what is working and what is not
- Identify engagement opportunities — relevant conversations, comment activity, and prospect interactions
Demand Generation & Campaigns:
- Support execution of multi-channel demand gen campaigns across LinkedIn, email, and events
- Manage cold email outreach sequences in coordination with the sales team — list building, tool setup, copy coordination, tracking
- Set up and maintain HubSpot workflows, landing pages, and lead capture forms
- Track MQLs, SQLs, and campaign-level performance against targets in the demand gen tracker
- Support ABM outreach for target accounts in defined ICP verticals — BFSI, Media, HR Tech, Telecom
Content & Collateral:
- Coordinate content production across blog posts, case studies, one-pagers, and email newsletters — briefing, scheduling, and routing for approvals
- Upload and publish blog content to the CMS; ensure formatting, meta descriptions, and internal links are correct
- Manage the content calendar and flag gaps, delays, or bottlenecks proactively
- Liaise with the Graphic Designer, external design partner, and copywriters to move assets from brief to published
- Maintain an organised asset library — versioned, labelled, and accessible
Events & Partnerships:
- Support planning and logistics for industry events, conferences, and Navtech-hosted gatherings
- Coordinate event collateral production — banners, one-pagers, handouts — ensuring delivery timelines are met
- Research relevant industry events, speaking opportunities, and sponsorship options; produce brief evaluations for sign-off
- Manage event follow-up sequences — attendee outreach, social coverage, and lead handoff to sales
- Support partner co-marketing activities including Frappe/ERPNext and any new partnership programmes
Reporting & Operations:
- Maintain the demand gen tracker — update statuses, flag delays, and keep budget actuals current
- Produce fortnightly marketing performance summaries for the Marketing Manager and senior stakeholders
- Manage the marketing tools stack day-to-day: HubSpot, LinkedIn Campaign Manager, Canva, project tracking tools
- Support CRM hygiene — ensuring leads from marketing activity are correctly tagged and handed off in Frappe CRM
The ideal candidate will have:
- 2–4 years of marketing experience in a B2B technology, SaaS, or enterprise services environment
- Hands-on LinkedIn Campaign Manager experience — you should be able to set up, run, and optimise a campaign without guidance
- Understanding of demand generation fundamentals — lead funnel stages, MQL/SQL definitions, campaign attribution
- Experience with at least one marketing automation or CRM tool — HubSpot, Salesforce, Zoho, or equivalent
- Strong project coordination skills — you can manage multiple workstreams, hit deadlines, and escalate the right things at the right time
- Excellent written English — briefs, campaign copy, emails, and performance summaries all need to be clear and professional
- Comfort working in a small team where you own your outputs entirely — no layer of managers to catch mistakes
- Commercially minded — you understand that marketing exists to generate pipeline, not just content
- Analytically competent — you can read a performance dashboard, identify what the numbers mean, and draw a conclusion
- Bachelor's degree in Marketing, Business, Communications, or a related field fully in English medium. Equivalent experience with a demonstrable B2B marketing track record will be considered.
Plus:
- Experience marketing AI, enterprise software, or professional services to a US or international audience
- Familiarity with ABM (Account-Based Marketing) frameworks and tools
- Basic SEO knowledge — keyword intent, on-page factors, meta optimisation
- Experience with cold email outreach tools — Instantly, Apollo, Lemlist, or equivalent
- Canva proficiency for rapid asset production
- Event coordination experience — logistics, vendor management, on-site execution
Why us:
- Yearly performance reviews and Appraisals.
- Competitive pay package with additional bonus & benefits.
- Work with US, UK & Europe based industry renowned clients for exponential technical growth.
- Medical Insurance cover for self & immediate family.
- Work with a culturally diverse team from different geographies.
- Exposure to events and branding opportunities.
About Navtech:
Navtech (Navaratan Technologies Pvt. Ltd.) is a B2B AI and enterprise solutions company with over 10 years in the market, 300+ enterprise clients, and teams across India, the US, and UAE.
We build Domain-Specific Language Models (DSLMs) — AI trained on the workflows, terminology, and decision logic of specific industries, not generic data. Our clients are mid-market companies in sectors including financial services, insurance, media, HR tech, and telecom. We also implement and customise ERP systems and build bespoke enterprise applications.
Our focus is on getting AI into production. The work we do turns pilot projects into real business outcomes — measurable efficiency gains, cost reductions, and competitive advantages our clients can point to.
We are a Frappe/ERPNext Bronze-tier certified partner with a growing international presence. If you want to build real B2B marketing skills in a fast-moving AI company, this is the right place to do it.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Navtech
About
We design and develop the most innovative solutions for your users!
Navtech offers a full range of software development services to make things better for the enterprises and companies we work with. No matter how diverse or complex the needs are, we've got you covered. We turn your ideas into practical solutions using the most advanced technology stack available for mobile and web.
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