Marketing Cordinator

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

About the role

We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals. You will be a key part of the leadership team and will act as the bridge between the CEO and the growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. Working from the top of the funnel to the bottom, you will own the enrolment process and ensure that our marketing and sales efforts achieve our business goals, while providing a customer experience that exceeds expectations. You are an ideal fit for the role, if you are excited about working with Direct to Consumer fast growing unique health-tech company. You should be extremely competent to scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic. Experienced in leading teams/companies and owned P&L in high growth companies from Series A to C or Series B to D.

Our Team has cracked PMF for our proprietary Diabetes Reversal program, you will be responsible to now scale up the strategy. We have crossed the journey of 0 to 1, and looking for someone to take us from 1 to 100.

Requirements

5+ years of experience in driving Performance Marketing for a D2C/ B2C startup

Strong creative & soft skills combined with an affinity for data.

Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

Highly organised and autonomous, but also collaborative and able to work cross-functionally.

Ability to make decisions in a changing environment, anticipate future needs and drive

results.

High competency with FB/ Google Ads/Affiliate Marketing

Responsibilities

Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.

Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

Identifying and testing new channels to continue to meet or exceed established critical metrics.

Compensation

Industry leading compensation with potential ESOPs

 

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

 

Ideal Candidate

 

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

Looking for a candidate to sell our SaaS product (online accounting software)

Day to day responsibilities include:

• Contact leads over phone or email and convert them to the paid version of software
• Help customers with their queries related to the application
• Conduct online demos over Zoom
• Conduct periodic webinars 
• Generate new international leads on Linkedin
• Generate leads using social networks like Quora
• Prepare sales reports
  
  
  

Apply if you:

• Can write professional emails in English
• Have a degree in commerce 
• Have good understanding of lead generation
• Can work from Pune office

 

What you need to have:

Planning, developing, implementing and monitoring the overall business marketing strategy for Pangolin's clients. Some of the duties may include market research, product marketing, marketing communications, advertising, and public relations.

Champions Infometrics is Hiring for  Marketing Head or Chief Makreting Officer who is in to Data Driven Marekting Experience.

Immeidate Requirement

We are working with Doctors, Companies, Hotels, Colleges to create their Digital Promotion and generating inbound leads for tthem. We also use CRM Tool for Lead Nurturing, Lead Followup. Wehave several success stories where we are able to generate 12+ New Patients everyday for Gynecologist, 2 New Patients everyday for Dentist & Pediatrician, 250+ New Admissions for Engg College every year, 20+ New Visitors to a Non-Veg Hotel.

We now wish to scale ll these categories which are proven to be working and hence looking for Sales Person who can get us business using our success stories.
https://ideaclicks.in/success-story/digital-promotion-of-gynecologist-in-india/

Rang De is a pioneering social initiative which provides cost-effective credit to low income households in India. • Brand Management o Understand and own the branding elements and drive proper usage o Manage consistency of the brand across touchpoints • Brand Partnerships o Identify and ideate on relevant partnerships for the brand o Create and execute co-branding campaigns o Build strategic relationships and partner with key industry players, agencies and vendors • BTL Marketing o Assist in planning of all below the line activities for the brand o Lead execution of concept development, design and final output for BTL elements and events o Deploy successful marketing campaigns and own their implementation from ideation to execution • Others o Measure and report performance of marketing campaigns, gain insight and assess against goals Requirements • Demonstrable experience in marketing along with the potential and attitude required to learn • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • Good taste, a sense of aesthetics and a love for great copy and witty communication What you will need to succeed • Be passionate about marketing and communication; more importantly you realize the power of marketing in building relationships and trust • Have the ability to think on your feet and work in a dynamic work environment