Manager - Customer Success (AdTech, B2B SaaS),

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

• Strong wordpress fullstack developer profile:
• Mandatory (Experience 1) - 9+ years of experience as wordpress developer (full stack)
• Mandatory (Experience 2) - Must have 5+ years of experience in Front-end Development using HTML, CSS, Javascript, React JS
• Mandatory (Skills 1) - Must have experience working with Creative/Design team for website development
• Mandatory (Skills 2) - Basic Knowledge of Adobe photoshop/Illustrator

Preferred

• Preferred (Experience 1) - Familiarity with APIs, AI tool integrations
• Preferred (Experience 2) - Ex

🚀 Hiring: Senior SFCC Frontend Developer

📍 Location: Remote and Contract

💼 Experience: 6+ Years

Job Summary

We are looking for an experienced SFCC Frontend Developer with 6+ years of experience with multiple full cycle implementation of SFCC FE/React.

ROLE AND RESPONSIBILITIES

• Involvement in the full software development life cycle within broadly defined parameters and

providing software solutions keeping into consideration, the software quality needs.

• Design and defining the interaction between the different component pieces.

• Write efficient code based on brief given by team lead.

• Fast prototyping of proof-of concept features / application based on brief.

• Develop and maintain new features on Java stack.

• Own the delivery of an entire piece of a system or application.

• Management and execution against project plans and delivery commitments.

• Work closely with the peers and Leads to develop the best technical design and approach for new

product development.

• Build software solutions for complex problems.

• Compliance with build/release and configuration management process.

• Responsibility to develop unit test cases for his/her project module.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

WORK EXPERIENCE AND EDUCATIONAL BACKGROUND THAT A CANDIDATE SHOULD HAVE WHEN APPLYING FOR

POSITION

• 5+ years of proven experience as a Software Developer, Software Engineer or similar role

• Familiarity with Agile development methodologies

• B.E./ B.Tech. / M.E. / M.Tech. / M.S. in Computer Science, Electronics or a related field.

• Experience with software design and development in a test-driven environment

• Knowledge of coding languages (e.g. Java, JavaScript) and frameworks/systems

• Experience with databases (Oracle / Postgre) and Object-Relational Mapping (ORM) frameworks

• Ability to learn new languages and technologies

• Excellent communication skills

• Resourcefulness and troubleshooting aptitude

PREFERRED SKILLS

ADDITIONAL SKILLS OR EXPERIENCE THAT WOULD BE CONSIDERED FAVORABLE FOR A CANDIDATE WHO IS

APPLYING FOR THIS POSITION.

• Excited about the start-up company “experience”.

• BS/MS in Computer science preferred.

• Full project lifecycle experience.

• Strong oral and written communication skills.

Profile Overview:

We are looking for passionate and keen-eyed front-end developers with 5+ years of experience in React JS for a major project to join our creative front-end development team who can add optimization and efficiency to the user experience and maintain brand consistency across all web page of the web products.

The front-end developer will closely coordinate with our back-end developers, graphic designers and UI designers to ensure all elements of the web creation are consistent.

Responsibilities:

• Turning UI/UX designs into prototypes, creating excellent interactive forms of designs, writing reusable modules and maintainability of the code.

• Implement UI development principles to ensure that the product client-side serves at scale.

• Review and optimize the application usage by monitoring key metrics and rectifying the issues proactively.

• Determining the structure and design of web pages.

• Ensuring user experience by analyzing the design choices.

• Developing features to enhance the user experience.

• Striking balance between functional and aesthetic design.

Requirements:

• Bachelor’s or Master’s degree in computer science, computer applications or related fields.
• Proven working experience as a React Developer for 5+ years and above.
• Hands-on experience with HTML5, CSS3, and  CSS frameworks.
• Demonstrable knowledge of Web services, Web API, REST services & GraphQL.
• Expertise in UI design and development of responsive web applications using React, Redux, Flask and Hooks.
• Applicable knowledge of Social API integration, Core location APIs, Web Views, Payments integration
• Proficiency in understanding layout aesthetics.
• Excellent analytical, problem-solving and multitasking skills.
• Ability to solve novel and challenging React problems.
• Capability to understand, develop and sustain continuous integration and delivery.