Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.

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We are helping 70M Indians to prevent, manage and reverse Type 2 Diabetes. Through our clinically verified digital well-beingprogram we help people with Type 2 Diabetes to reduce blood glucose, lose weight and stop medications in a fun and engaging way. We have a coach led community first approach which we combine with game design to deliver health outcomes. Our Net Promoter Score is 80 and more than 40% of our current customers are coming from word of mouth!
Our Team:
We are a team of 100+ people (doctors, engineers, designers, fitness coaches, and dieticians) who have been fortunate to study at leading colleges like UCLA, NTU, BITS Pilani and have extensively worked at great companies like McKinsey&Company, Accenture & Nomura.
About the Role:
We are looking for an iOS developer who possesses a passion for pushing mobile technologies to the limitsand will work with our team of talented engineers to design and build the next generation of our mobile application.
Requirements:
1.Min 3 yearsof experiencein iOS development.
2.Experience with offline storage, threading, and performance tuning.
3.Familiaritywith RESTful APIs to connect iOS application to back-end services.
4.Should have worked on sockets, hardware integrations.
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JD:
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We are seeking a highly skilled Python Backend Developer with strong experience in building Microservices-based architectures and cloud-native server less solutions on AWS. The ideal candidate will be responsible for designing, developing, and maintaining scalable backend systems, ensuring high performance and responsiveness to requests from front-end applications and third-party systems.
Key Responsibilities:
- Design and develop robust backend services and RESTful APIs using Python (FastAPI, Flask, or Django)
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Job Title: Business Development Manager (B2B Sales - Fintech & NBFCs)
Company Name: Briidea Innoventures
Location: Pune (Baner)
Employment Type: Full-time
Experience Required: 2-5 years in B2B sales (Fintech/NBFC experience preferred)
Job Overview:
We are seeking a Business Development Manager with prior experience in B2B
sales within the fintech and NBFC domain, particularly in solutions such as Loan
Origination Software (LOS), eNACH systems, Core Banking Software (CBS), and
other financial technology products. The ideal candidate will be responsible for
identifying new business opportunities, engaging with key decision-makers,
driving product sales, and ensuring strong follow-ups for successful deal
closures.
If you have a passion for fintech sales, a deep understanding of NBFCs, Cooperatives,
and financial institutions, and a strong track record in software sales, we invite you to
be a part of our growing team.
Key Responsibilities:
● B2B Sales & Client Acquisition: Proactively identify and reach out to potential
clients in NBFCs, Cooperative Banks, and Schools to generate new business
opportunities.
● Industry-Specific Sales Expertise: Leverage previous experience in selling
fintech products like Loan Origination Software (LOS), eNACH solutions,
Core Banking Software (CBS), or other financial software solutions to
establish credibility and drive conversions.
● Sales Calls & Meetings: Conduct high-impact sales calls, schedule meetings
with senior stakeholders, and present tailored product demonstrations.
● Sales Pipeline & Lead Management: Develop and maintain a structured sales
pipeline, ensuring strong follow-ups with both new and existing clients.
● Product Positioning & Negotiations: Understand client pain points and
propose tailored solutions while managing pricing discussions and contract
negotiations.
● Market Research & Competitive Analysis: Stay updated on market trends,
competitor offerings, and emerging fintech solutions to refine sales strategies.
● CRM & Reporting: Maintain accurate records of sales interactions, pipeline
status, and deal progress using CRM tools.
● Cross-Team Collaboration: Work closely with marketing, product, and technical
teams to align sales strategies and ensure a seamless onboarding experience for
new clients.
Required Skills & Qualifications:
● Education: Bachelor’s or MBA.
● Experience: 2-5 years in B2B sales within the fintech domain, preferably in
selling solutions such as Loan Origination Software (LOS), eNACH, Core
Banking Software (CBS), or digital payment systems to NBFCs,
cooperatives, and financial institutions.
● Industry Knowledge: Strong understanding of NBFCs, Cooperative Banks,
financial lending processes, and digital payment ecosystems.
● Languages: Proficiency in English, Hindi, and Marathi is required.
● Technical Skills: Familiarity with CRM tools, Excel, PowerPoint, and B2B
sales automation tools.
● Communication & Negotiation: Exceptional verbal and written communication
skills, with the ability to engage and persuade senior decision-makers.
● Target-Driven Approach: Proven ability to meet and exceed sales targets
through structured sales strategies.
● Presentation & Client Engagement: Ability to deliver compelling sales
presentations and product demonstrations to key stakeholders.
Why Join Us?
● Work with a fast-growing fintech company catering to the NBFC, Cooperative
Banking, and financial technology sector.
● Opportunity to work with industry leaders and expand your network in the
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● Competitive salary, performance-based incentives, and career growth
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About LambdaTest
We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.
Our Mission
On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.
Our Vision
We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.
What You'll Do
- Ability to create tools, microsite, DevOps, and technical solutions for testing.
- Experience in Object-Oriented Analysis, Design(OOAD), and development of software using UML Methodology, good knowledge of J2EE design patterns and Core Java design patterns.
- Analyze test logs; create test reports, co-ordinate with stakeholders
- Experience in web application and device test automation using Selenium, Robotium, Appium, or any equivalent tool/s.
- Strong experience with Agile development incorporating Continuous Integration and Continuous Delivery, utilizing technologies such as GIT, Maven, Jenkins, Chef, Sonar, PowerMock.
- Design and build scalable automated test frameworks and test suites working across technologies.
- Debugging of any issue faced.
- GoLang, Docker, Kubernetes experience is good to have
- Perform manual testing, the scope of which will encompass all functionalities of services as a prequel to automation
- Experience working closely with development and business teams to communicate impacts and to understand business requirements
What you should have
- A Bachelor's or Master's degree with 2 – 6 years of experience as a Developer or SDET.
- Comfortable communicating cross-functionally and across management levels in formal and informal settings.
- Ability to effectively articulate technical challenges and solutions.
- Shows creativity and initiative to improve product coverage and effectiveness.
- Ability to work in teams.
- Deal well with ambiguous/undefined problems; ability to think abstractly.
- Go-getter attitude.
Job Title: Sales Development Manager - Corporate Gifting
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Sales Strategy and Planning:
· Develop and implement a comprehensive sales strategy to achieve revenue targets and market share growth.
· Analyze market trends, competitor activity, and customer behavior to identify new business opportunities.
· Collaborate with the leadership team to set sales goals and objectives.
Team Leadership:
· Lead and inspire a high-performing sales team.
· Provide coaching, training, and mentorship to team members to enhance their sales skills and product knowledge.
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Corporate Gifting Expertise:
· Leverage your expertise in the corporate gifting field to understand client needs and propose innovative gifting solutions.
· Stay informed about industry trends, emerging technologies, and best practices in corporate gifting.
Client Relationship Management:
· Cultivate and maintain strong relationships with key clients and prospects.
· Collaborate with the marketing team to develop and execute effective client engagement strategies.
Sales Process Optimization:
· Streamline and optimize the sales process to improve efficiency and effectiveness.
· Implement and manage CRM tools to track and analyze sales performance metrics.
Collaboration:
· Work closely with cross-functional teams, including marketing, operations, and customer service, to ensure seamless execution of sales initiatives.
· Collaborate with product development teams to align offerings with market demand.
Qualifications:
· Bachelor's degree in Business, Marketing, or a related field.
· Proven experience in sales, with a focus on corporate gifting.
· Demonstrated success in leading and managing high-performing sales teams.
· Strong understanding of the corporate gifting market and industry trends.
· Excellent communication, negotiation, and interpersonal skills.
· Ability to think strategically and execute tactically.
· Proficiency in CRM tools and sales analytics.


- Proven software development experience
- Proven working experience in Android
- Strong Java OOPs concepts and design patterns understanding
- Hands-on experience on Kotlin.
- Good understanding of C and data structures, JavaScript
- Must have a good understanding of React Native or Cordova
- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
- Have published at least one app in the Store.
- Experience in writing SDK frameworks
- Experience working with remote data via REST and JSON
- Strong knowledge of Android UI design principles, patterns, and best practices
- Experience with third-party libraries and APIs
- Knowledge of JNI, security algorithms
- Experience with offline storage, threading, and performance tuning
- Ability to design applications around natural user interfaces
- Knowledge of the open-source Android/iOS ecosystem and the libraries available for common tasks
- Must be proficient in code versioning tools such as Git, SVN
- Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies Solid understanding of the mobile development life cycle
- Good to have: Experience in working on cross-platform such as Flutter, Kony.

We are looking for an Android developer responsible for the development and maintenance of applications aimed at a vast number of diverse Android devices. Your primary focus will be the development of Android applications and their integration with back-end services. You will be working along-side other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and creating quality products is essential.
Responsibilities:
1. Translate designs and wireframes into high-quality code
2. Design, build and maintain high performance, reusable, and reliable Java code
3. Ensure the best possible performance, quality, and responsiveness of the application
4. Identify and correct bottlenecks and fix bugs
5. Help maintain code quality, organization, and automatization
Skills:
1. Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
2. Familiarity with RESTful APIs to connect Android applications to back-end services
3. Strong knowledge of Android UI design principles, patterns, and best practices
4. Experience with offline storage, threading, and performance tuning
5. Ability to design applications around natural user interfaces, such as “touch”
6. Familiarity with the use of additional sensors, such as gyroscopes and accelerometers
7. Knowledge of the open-source Android ecosystem and the libraries available for common tasks
8. Ability to understand business requirements and translate them into technical requirements
9. Familiarity with cloud message APIs and push notifications
10. A knack for benchmarking and optimization
11. Understanding of Google’s Android design principles and interface guidelines
12. Proficient understanding of code versioning tools, such as Git
13. Familiarity with continuous integration
Responsibilities
- Develop talent by leveraging recruiting processes and tools and gathering role requirements and recommendations.
- Advocate for the candidate and create an excellent experience, supporting candidate assessment, evaluating candidate skills and client needs, and driving the interview and offer process.
- Influence hiring managers on their hiring strategy and provide status updates on open roles.
- Manage recruiting initiatives to meet established goals. Improve the candidate, new hire, hiring manager, and recruiter experience.
- Partner with key business, staffing, and hiring stakeholders to build solutions for diversity, equity, and inclusion objectives.
Key Requirements
- 5+ years of experience in end-to-end recruitment in IT technologies.
- Take ownership individually and as a team member in supporting all open roles.
- Good understanding of software business, preferably Digital, Analytics and Technology hiring
- Energetic, ambitious professional with strong integrity
- Strong Communication, analytical/influential skills
- Good in talent mapping and networking with all levels of candidates
- Keen learner who can sail through ambiguity.
- Maintaining hands-on meticulous reports, draw trends and analysis, have great offer to joining ratio
- Quick joiners are preferred.
Location
Bangalore/Udupi
Seniority Level
5- 9 Year’s Experience, Mid-level in hierarchy


