Performance Marketing Manager

The CRM team is responsible for communications across email, mobile push and web push channels. We focus on our existing customers and manage our interactions and touchpoints to ensure that we optimise revenue generation, drive traffic to the website and app, and extend the active customer lifecycle. We also work closely with the Marketing and Product teams to ensure that any initiatives are integrated with CRM activities.

Our setup is highly data driven and requires the understanding and skill set to work with large datasets, employing data science techniques to create personalised content at a 1:1 level. The candidate for this role will have to demonstrate a strong background working in this environment, and have a proven track record of striving to find technical solutions for the many projects and situations that the business encounters.

Overview of role :

- Setting up automation pipelines in Python and SQL to flow data in and out of CRM platform for reporting, personalisation and use in data warehousing (Redshift)

- Writing, managing, and troubleshooting template logic written in Freemarker.

- Building proprietary algorithms for use in CRM campaigns, targeted at improving all areas of customer lifecycle.

- Working with big datasets to segment audiences on a large scale.

- Driving innovation by planning and implementing a range of AB tests.

- Acting as a technical touchpoint for developer and product teams to push projects over the line.

- Integrating product initiatives into CRM, and performing user acceptance testing (UAT)

- Interacting with multiple departments, and presenting to our executive team to help them understand CRM activities and plan new initiatives.

- Working with third party suppliers to optimise and improve their offering.

- Creating alert systems and troubleshooting tools to check in on health of automated jobs running in Jenkins and CRM platform.

- Setting up automated reporting in Amazon Quicksight.

- Assisting other teams with any technical advice/information they may require.

- When necessary, working in JavaScript to set up Marketing and CRM tags in Adobe Launch.

- Training team members and working with them to make processes more efficient.

- Working with REST APIs to integrate CRM System with a range of technologies from third party vendors to in-house services.

- Contributing to discussions on future strategy, interpretation of test results, and helping resolve any major CRM issues

Key skills required :

- Strong background in SQL

- Experience with a programming language (preferably Python OR Free marker)

- Understanding of REST APIs and how to utilise them

- Technical-savvy - you cast a creative eye on all activities of the team and business and suggest new ideas and improvements

- Comfortable presenting and interacting with all levels of the business and able to communicate technical information in a clear and concise manner.

- Ability to work under pressure and meet tight deadlines.

- Strong attention to detail

- Experience working with large datasets, and able to spot and pick up on important trends

- Understanding of key CRM metrics on performance and deliverability

Context:

Cutshort has launched Lightning, an Amazon-inspired recruitment agency service for tech hiring. It offers unprecedented relevance and speed to companies, at a dramatically lower price of just 6.33% of CTC.

This is powered by our massive technology advantage and is delivered by experts.

Good news- We are now looking for more professionals to join our team of experts!

What would you do?

As a Technical Recruitment Expert you would enable lightning-fast hiring for our clients using our AI-powered sol. You will be responsible for sourcing, attracting, and helping them recruit for various technical roles.

How is it different from working at conventional agencies?

• Unlike agencies that only source talent from generic databases like Naukri, you would use Cutshort's 3M+ talent pool.
• You would use our LLMs and Gen-AI based tools to find the candidates who actually have the skills the hiring managers want.
• As the name suggests, you would enable a Lightning fast delivery of interview-ready folks to the hiring managers.

Requirements:

• 2+ years of experience in recruiting for technical positions.
• Understand technical requirements and possess familiarity with the skills needed for different technical roles.
• Goal-oriented mindset with a track record of setting and achieving recruitment goals and targets.
• Strong organizational skills to manage multiple tasks and priorities effectively.
• Exceptional time management abilities to thrive in a fast-paced recruitment environment.
• Excellent communication skills to interact effectively with hiring managers, candidates, and other stakeholders.

The work culture at Cutshort:

We are a small team that believes in

• Working with a few, but only with the highest quality team members who want to become the very best in their fields.
• Having a flat organisational structure with a merit-first, no-politics environment
• Partnering with our employees to achieve their career goals and helping them grow professionally, financially and holistically.

Please read more here: https://medium.com/cutshort/should-you-work-at-cutshort-read-this-to-find-out-466d9086dec6

Read more about our Lightning service here: https://cutshort.io/lightning

Interested? You can apply and chat with us in the chat window.

Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming & Social Gaming Platform

Are you ready to be a part of the dynamic world of live streaming and social gaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team in Bangalore.

About Us:

Eloelo stands at the forefront of the creator economy, live streaming & gaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms, and captivating live games. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming and social gaming space.
• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
• Create at the intersection of RTC, AI, Games, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible 
• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

What You Will Do

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 2-3 years relevant experience in leading and driving customer funnel initiatives
• Proven track record of successful growth campaigns
•  Expertise with CRM tools such as CleverTap, Zendesk, MoEngage, Hubspot etc
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
• Being comfortable with working in a dynamic and diverse work environment
•  Highly analytical thinking and ability to analyze and interpret wide variety of data
• Ownership and self-driven mindset

If you're ready to be a part of a groundbreaking journey and contribute to the success of Eloelo, apply now! Let's redefine the future of live streaming and social gaming together.

Eloelo is an equal-opportunity employer. We encourage applicants from all backgrounds to apply.

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Role: Project Manager

Experience: 8-10 Years

Location: Mumbai

Company Profile:



Exponentia.ai is an AI tech organization with a presence across India, Singapore, the Middle East, and the UK. We are an innovative and disruptive organization, working on cutting-edge technology to help our clients transform into the enterprises of the future. We provide artificial intelligence-based products/platforms capable of automated cognitive decision-making to improve productivity, quality, and economics of the underlying business processes. Currently, we are rapidly expanding across machine learning, Data Engineering and Analytics functions. Exponentia.ai has developed long-term relationships with world-class clients such as PayPal, PayU, SBI Group, HDFC Life, Kotak Securities, Wockhardt and Adani Group amongst others.

One of the top partners of Data bricks, Azure, Cloudera (leading analytics player) and Qlik (leader in BI technologies), Exponentia.ai has recently been awarded the ‘Innovation Partner Award’ by Qlik and "Excellence in Business Process Automation Award" (IMEA) by Automation Anywhere.

Get to know more about us at http://www.exponentia.ai and https://in.linkedin.com/company/exponentiaai 

Role Overview:

·        Project manager shall be responsible to oversee and take responsibility for the successful delivery of a range of projects in Business Intelligence, Data warehousing, and Analytics/AI-ML.

·        Project manager is expected to manage the project and lead the teams of BI engineers, data engineers, data scientists and application developers.

Job Responsibilities:

·        Efforts estimation, creating a project plan, planning milestones, activities and tracking the progress.

·        Identify risks and issues. Come up with a mitigation plan.

·        Status reporting to both internal and external stakeholders.

·        Communicate with all stakeholders.

·        Manage end-to-end project lifecycle - requirements gathering, design, development, testing and go-live.

·        Manage end-to-end BI or data warehouse projects.

·        Must have experience in running Agile-based project development.

Technical skills

·        Experience in Business Intelligence Data warehousing or Analytics projects.

·        Understand data lake and data warehouse solutions including ETL pipelines.

·        Good to have - Knowledge of Azure blob storage, azure data factory and Synapse analytics.

·        Good to have - Knowledge of Qlik Sense or Power BI

·        Good to have - Certified in PMP/Prince 2 / Agile Project management.

·        Excellent written and verbal communication skills.

 Education:

MBA, B.E. or B. Tech. or MCA degree