Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.

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- Experience with SQL technologies (MySQL, PostgreSQL)
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About us
We believe in a world full of digital products; UX is the differentiator. Our mission is to help businesses leverage the power of design to succeed and deliver a great user experience. Our name is a result of our service philosophy - create meaningful digital Products for the users by following a user-centric Process while servicing our clients with a Professional team and mindset. ProCreator is an award-winning design agency comprised of multi-disciplinary design experts delivering user experience, interface design, branding & product development solutions across digital touch-points. We are creators on a mission to make the digital world a beautiful place to see, use, feel and experience. By translating our ideas into engaging, innovative, and user-centered experiences, we empower our clients to leverage the power of design to deliver compelling user experiences to their customers exceeding their experience & expectations.
Job Description
- Planning concepts by studying relevant information and materials.
- Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
- Preparing finished art by operating necessary equipment and software.
- Contributing to team efforts by accomplishing tasks as needed.
- Communicating with clients about layout and design.
- Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Illustrator, Photoshop.
- Reviewing final layouts and suggesting improvements when necessary.
Requirements
- Have a Bachelor's Degree or equivalent.
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- Ability to interact, communicate and present ideas.
- Experience using Photoshop, Illustrator and other relevant design tools is a must.
- Someone who is keen and eager to learn by practice put forth ideas and loves the design as much as we do.
- 3D knowledge is not mandatory but can earn you brownie points.



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- MBA from Tier-1 B-Schools
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What We are Looking For
- Have a minimum 2 years of Product Management experience (not to be confused with total work ex). You should have shipped products/features in the past. This is non-negotiable.
- Demonstrated ability to lead teams and work cross-functionally in a highly collaborative but fast, changing and ambiguous environment.
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- 2-5 years of experience in product management.
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