Performance Marketing Manager

at Vaisansar Technologies Pvt Ltd

Performance Marketing Manager

Vaisansar Technologies Pvt Ltd

Company

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Performance Marketing Manager

at Vaisansar Technologies Pvt Ltd

Posted by Vaisansar Technology

4 - 7 yrs

₹6L - ₹8L / yr

Mumbai

Skills

Performance Marketing

Marketing

Campaign Management

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.

You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Responsibilities and Duties

Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
Create affiliate and manage social media paid ad campaigns.
Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
Understand the markets in which we are performing and suggest new strategies on top of the competition.
Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
Measurable improvements to perform.
Keep a track of weekly targets and reports.

Qualifications & Criteria:

Fluent in written English
3+ years of hands-on e-commerce marketing experience, including some form of social advertising
A self-starter mentality, a strong sense of ownership, and an appetite for learning
Moderate to advanced Excel experience (pivot tables, graphs, etc.)
Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
A passion for marketing, social advertising, and a positive attitude in all regards
A desire to remain up-to-date with trends, new features, and functionalities in social advertising
A team-oriented mindset and the ability to work with a wide range of individuals
Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
Proficient in Word, Excel, Outlook, and PowerPoint.

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

Responsibilities and Duties

Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
Create affiliate and manage social media paid ad campaigns.
Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
Understand the markets in which we are performing and suggest new strategies on top of the competition.
Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
Measurable improvements to perform.
Keep a track of weekly targets and reports.

Qualifications & Criteria:

Fluent in written English
3+ years of hands-on e-commerce marketing experience, including some form of social advertising
A self-starter mentality, a strong sense of ownership, and an appetite for learning
Moderate to advanced Excel experience (pivot tables, graphs, etc.)
Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
A passion for marketing, social advertising, and a positive attitude in all regards
A desire to remain up-to-date with trends, new features, and functionalities in social advertising
A team-oriented mindset and the ability to work with a wide range of individuals
Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
Proficient in Word, Excel, Outlook, and PowerPoint.

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About Vaisansar Technologies Pvt Ltd

Founded :

2016

Type :

Products & Services

Size :

20-100

Stage :

Profitable

About

Technology-Digital-Consulting

Khushbu Thakur

Connect

Niki Khandelwal

Connect

Vaisansar Technology

Connect

Company social profiles

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