Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Shubham Vishwakarma
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About Tazapay
Tazapay is a cross border payment service provider. They offer local collections via local payment methods, virtual accounts and cards in over 70 markets. The merchant does not need to create local entities anywhere and Tazapay offers the additional compliance framework to take care of local regulations and requirements. This results in decreased transaction costs, fx transparency and higher auth rates.
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This is an amazing opportunity for you to join a fantastic crew before the rocket ship launch. It will be a story you will carry with you through your life and have the unique experience of building something ground up and have the satisfaction of seeing your product being used and paid for by thousands of customers. You will be a part of a growth story be it anywhere - Sales, Software Development, Marketing, HR, Accounting etc.
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https://doyourthng.com/" target="_blank">https://doyourthng.com/
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Promotional Videos:
https://www.youtube.com/watch?v=VsJUHL3xztI" target="_blank">https://www.youtube.com/watch?v=VsJUHL3xztI
https://www.youtube.com/watch?v=mNSvZrw2wPs" target="_blank">https://www.youtube.com/watch?v=mNSvZrw2wPs
https://www.youtube.com/watch?v=1-gdzXnzAd8" target="_blank">https://www.youtube.com/watch?v=1-gdzXnzAd8
To know more about us- https://www.pristyncare.com/" target="_blank">https://www.pristyncare.com/
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon