Lead Product Designer (Growth) - B2C

Role & Responsibilities

As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What You’ll Do-

• Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
• Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
• Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
• Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
• Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
• Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
• Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
• Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
• Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas:

• User acquisition and conversion optimization
• Onboarding and activation experience design
• Subscription and monetization flow optimization
• Retention and re-engagement campaign design
• Referral and viral growth mechanism design
• Personalization and recommendation interface design

Ideal Candidate

• Masters/Bachelor's from premier institutions (IIT, BITS, NID)
• 5 -8 years of full-stack product design experience with proven growth impact
• Strong portfolio demonstrating conversion optimization and growth-focused design solutions
• Experience with growth experimentation, A/B testing, and data-informed design decisions
• Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
• Understanding of subscription business models, pricing psychology, and monetization strategies
• Experience designing for both web and mobile platforms at scale
• Strong analytical mindset with ability to translate business metrics into design solutions
• Knowledge of user acquisition channels and performance marketing touchpoints

Bonus Traits:

• Experience in subscription-based or marketplace products
• Background in conversion rate optimization (CRO)
• Understanding of international market expansion and localization
• Experience with AI-powered personalization and recommendation systems

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

UI/UX Designer – Job Description

Location: Pune | Experience: 2–4 Years | Type: Full-time | Work Mode: WFO

About the Role

Innoshri is looking for a creative UI/UX Designer to design intuitive, engaging, and user-friendly digital products while collaborating with product and engineering teams.

Key Responsibilities

• Create wireframes, user flows, prototypes, and high-fidelity designs.
• Design responsive web and mobile interfaces.
• Conduct user research and usability testing.
• Develop and maintain design systems and UI components.
• Collaborate with developers and product teams for design implementation.
• Identify and improve existing user experiences.

Required Skills

• 2–4 years of UI/UX or Product Design experience.
• Strong proficiency in Figma.
• Good understanding of UX principles, user flows, typography, layouts, and responsive design.
• Strong portfolio showcasing UI/UX projects.
• Good communication and problem-solving skills.

Good to Have: Experience with SaaS/AI products, design systems, and basic HTML/CSS knowledge.

Interested candidates can share their updated resume along with their portfolio.

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Product Designer, AM:PM

Compensation: 6–7 LPA

• You do not push pixels. You design products that feel inevitable. The kind where users do not notice the design because everything lands where it should.
• You do not show up with a moodboard. You show up with a flow that already solves the problem.
• You are not a “visual designer.
• You think hard about how Gen Z actually uses their phones.
• Why some apps stick. Why most do not. How a vertical video product can feel native without looking like every other vertical video product.
• You have built for Gen Z before. Not posters for a Gen Z brand. Product screens that real Gen Z users touched, used, skipped, returned to, or abandoned.

About AM:PM

AM:PM is a VC-backed news platform built for short-form video, reels, and fast threads, for Gen Z and millennials who want to stay informed without sitting through a panel of five people agreeing with each other for 40 minutes. We go deep without going slow. We understand internet culture because we live in it, not because we read a report about it.

Why this role matters

AM:PM is not building another news app. We are trying to change the form itself. The slash mechanic. The wraps. The newsroom. The discourse layer. These surfaces only work if the design pushes the product forward, not if it plays safe. You will decide what AM:PM looks like, feels like, and how users move through it.

What you will own

• Design the AM:PM app end-to-end across wraps, newsroom, and discourse
• Build the slash interaction for opinion and counter-opinion switching so it feels native, not gimmicky
• Create and maintain the AM:PM design system from the brand foundation up
• Use Figma, Claude, and any AI tool that helps you move faster without lowering the quality
• Run usability calls with real Gen Z users and use what you learn, not what you assume6. Work directly with the founding team and CTO to ship what you design
• Experiment fast, kill what does not work, and double down on what does

Who you are

• 1+ years of designing consumer mobile products that have shipped to real users
• You have worked on at least one Gen Z product end-to-end, not just one screen
• Your portfolio shows visual range, motion thinking, product logic, and more than one design language.
• You move at startup pace and do not need a perfect brief to begin
• Based in Mumbai or willing to relocate within commutable distance

This is a 0-to-1 journey. No senior designer above you. No safe template to copy. You are the design team. If that sounds like your kind of problem, drop your CV below or DM us.

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers