Lead Generation

• Analyze complex data sets to identify trends, patterns, and insights to drive business decisions.

• Collaborate with cross-functional teams in an Agile environment to define and implement data-driven solutions.

• Create and maintain detailed reports and dashboards to track key performance indicators (KPIs).

• Work closely with product owners, developers, and stakeholders to ensure data requirements are met effectively.

• Utilize Jira for task management, sprint planning, and tracking project progress.

• Provide guidance and mentorship to junior team members in data analysis techniques and best practices.

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.

Requirements

• Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
• Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
• Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
• Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
• Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
• Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
• Track program results, measure program success and report metrics to stakeholders
• Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks
• Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
• Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

​

• 10+ years of work experience, with at least 7 years in demand generation
• Graduate/masters in any stream with good understanding of SaaS product space
• Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
• Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
• Agile, Nimble, and energetic
• Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities

Expi with Node.js, Express, Feather JS
3rd party API integration knowledge
Database- MySql or NoSql

Kafka Client Integration with Nodejs

Redis integration using Nodejs

Aakash Educational Services Limited (AESL) is a leading educational institution in India that provides comprehensive test preparatory services for students preparing for medical and engineering entrance examinations, school/board exams and competitive and scholarship exams such as NTSE, KVPY, and Olympiads.  The “Aakash” brand is associated with quality test preparation and a proven student selection track record in various medical and engineering entrance examinations

• Building and supporting backend and frontend development of websites and application projects
• Producing appropriate and effective technical solutions
• Working with a wider, distributed technology and project management teams to meet deadlines and maintain a high standard of code quality
• Understanding, defining, and communicating functional and non-functional requirements
• Working with our technical directors and project managers to define, scope, and estimate projects and features
• Working with QA teams to address bugs and ensure our work output is of the best quality

• Excellent written and verbal English communication
• Full exposure to both backend and frontend development on Drupal platforms
• A strong and demonstrable background working with Drupal, especially 8/9
• Experience building custom integrations, services, and modules within Drupal as well as integrating with APIs
• Strong in Data Structure and Algorithm
• Experience with Drupal templating using HTML5, CSS (SCSS is a bonus), and JavaScript and also the Twig templating engine
• Competent with MySQL and optimising query and table performance within a Drupal platform
• Working with cloud platforms like AWS
• BE/B.Tech/MCA with 4+ years of experience in Drupal implementation
• Strong experience in CI/CD processes (Jenkins, pipelines etc.)
• Should have a good understanding of OOPs concept and Design Patterns like
• Good Understanding of workflows

• Build innovative, state-of-the-art applications and collaborate with the User Experience (UX) team. 
• Prepare and maintain all applications utilizing standard development tools 
• Develop backend data services and contribute to increasing existing APIs 
• Ability to act individually in a complex and fast-paced environment
• Closely work with the Product and QA teams to ensure smooth delivery 
• Participate in solution designing with Tech leads and Systems Architects
• Document the development process, architecture, and standard components
• Coordinate with co-developers and keep project manager well informed of the status of development efforts 
• Keep abreast of new trends and best practices in web development 

• BE/BTech or some equivalent academic stance. 

• 2-5 years’ experience 
• A confident, self-starter, team player with drive, enthusiasm, and excellent interpersonal, communication, and negotiation skills 
• Ability to manage yourself and be a self-starter. 

• Great people skills to closely work with other teams. 
• Strong in establishing systems & processes 
• Expertise in Laravel, MySQL, and Git 
• Thorough in Object-oriented concepts 
• Knowledge of Restful Web services 
• Understanding of web applications
• Working knowledge of one or more caching, queuing systems in desirable
• Familiarity with AngularJs or React is a big plus 
• Excellent problem solving 
• Can-do attitude