Lead Generation

Internship: Customer Support (WhatsApp, Freshdesk, Freshchat)

We are looking for a customer support intern who can assist users, resolve queries, and build strong relationships. The role requires empathy, patience, and the ability to convert free users into paying customers.

Responsibilities:

• Handle customer queries on WhatsApp, Freshdesk, and Freshchat
• Provide clear, empathetic, and solution-focused responses
• Assist users with platform navigation and troubleshooting
• Encourage users to upgrade to paid plans through effective communication
• Maintain records of interactions and share feedback with the team

Requirements:

• Strong communication skills (written and verbal)
• Empathy and problem-solving attitude
• Ability to multitask and manage multiple chats
• Interest in customer success and sales conversion

📌 Detailed Job Description – US & Canada Logistics Expert

Position Title: US & Canada Logistics Expert

Location: Mohali Punjab

Department: Logistics & Operations

Employment Type: Full-Time

Reporting To: Operations Manager / Client Account Manager

Role Overview

The US & Canada Logistics Expert will be responsible for managing end-to-end logistics operations for North American clients, ensuring timely dispatch, accurate tracking, efficient load planning, carrier coordination, documentation accuracy, and customs compliance. This role requires strong operational knowledge of US & Canadian logistics, including ACE/ACI customs processes, FTL/LTL shipments, and freight forwarding coordination.

You will serve as the bridge between shippers, carriers, and customs brokers while maintaining a high level of client satisfaction through effective communication and 24/7 operational support.

Key Responsibilities

• 1. Dispatch & Daily OperationsAssign loads to carriers/drivers based on capacity, location, and schedule.
• Monitor pickup and delivery timelines, ensuring on-time performance (OTP ≥ 95%).
• Maintain communication with drivers for real-time updates.
• Record daily activities in TMS and provide EOD reports to clients.

• 2. Track & TraceProactively track shipments (FTL, LTL, Intermodal, Parcel) across US & Canada.
• Contact drivers/carriers every 2–3 hours for status updates.
• Provide clients with real-time visibility of their shipments.
• Identify exceptions (delays, route changes, breakdowns) and escalate promptly.

• 3. Load Planning & Carrier RelationsExpert knowledge of Load board and arrange loads for trucks
• Plan efficient load assignments considering cost, service levels, and regulations.
• Build and maintain strong relationships with carriers and owner-operators.
• Negotiate freight rates, spot rates, and accessorial charges.
• Maintain a carrier database for recurring business.

• 4. Documentation & Customs SupportPrepare Bills of Lading (BOL), Commercial Invoices, Packing Lists, and PODs.
• Support US brokers with ACE (Automated Commercial Environment) entries.
• Support Canadian brokers with ACI (Advance Commercial Information) filings.
• Ensure accurate HS codes, NAFTA/USMCA compliance, and duty/tax calculations.
• Maintain audit-ready documentation as per CBP (US Customs) & CBSA (Canada Border Services) requirements.

• 5. Freight Forwarding CoordinationCoordinate with international freight forwarders for air & ocean shipments.
• Manage bookings, container tracking, and export/import paperwork.
• Ensure smooth coordination between first-mile, main leg, and last-mile partners.
• Handle exceptions such as rollovers, customs delays, and port congestion.

• 6. Customer & Stakeholder SupportAct as the first point of contact for shippers, carriers, and customs brokers.
• Provide 24/7 coverage (rotational/night shifts) aligned with North American time zones.
• Resolve escalations (missed pickup, damage, misrouted cargo).
• Provide proactive communication to clients for all key milestones.

• Key Performance Indicators (KPIs)On-Time Dispatch & Delivery: ≥ 95% loads dispatched/delivered on schedule.
• Tracking Accuracy: ≥ 98% tracking updates captured in TMS within SLA.
• Documentation Accuracy: ≥ 99% error-free BOL, invoices, and customs filings.
• Carrier Retention: Maintain ≥ 90% repeat carriers for regular routes.
• Customer Satisfaction (CSAT): ≥ 4.5/5 rating from client feedback.
• Issue Resolution TAT: 90% of escalations resolved within 1 business day.

• Required Qualifications2–5 years of relevant experience in US/Canada logistics (dispatch, brokerage, freight forwarding, or customs).
• Strong knowledge of FTL, LTL, Intermodal, and Cross-Border logistics.
• Familiarity with TMS software (McLeod, Rose Rocket, MercuryGate, Truckstop, DAT).
• Understanding of ACE/ACI filing processes and cross-border compliance.
• Excellent English communication skills (written & verbal).
• Proficiency in MS Excel, Google Workspace, and logistics systems.

• Preferred SkillsExperience with freight brokerage or 3PL operations.
• Knowledge of USMCA/NAFTA trade compliance.
• Exposure to air/ocean freight forwarding documentation.
• Ability to work night shifts to support North American business hours.

• Why Join Us?Opportunity to work with leading US & Canadian logistics companies.
• Gain cross-border expertise in freight, dispatch, and customs compliance.
• Fast-track career growth with global exposure.
• Competitive salary, shift allowance, and performance bonuses.

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

1. Client Acquisition and Management: Identifying potential clients, reaching out to them, and establishing relationships. This often involves networking, cold calling, or using digital platforms for lead generation.
2. Sales Planning and Strategy: Developing sales strategies and setting sales targets. This could involve market research to identify sales opportunities and tailoring sales approaches to different clients.
3. Presentation and Pitching: Creating and delivering presentations or pitches to potential clients. This requires a deep understanding of the product or service being sold and the ability to communicate its value effectively.
4. Negotiation and Closing Deals: Negotiating terms with clients and closing sales deals. A sales executive needs to be adept at persuasion and handling objections while maintaining positive relationships.
5. Customer Service and Support: Providing ongoing support to existing clients, addressing their needs, and ensuring customer satisfaction. This might include after-sales services or resolving any issues that arise.
6. Market Analysis: Keeping up to date with industry trends, competitor activities, and market conditions. This information can be crucial for adapting sales strategies and identifying new opportunities.
7. Reporting and Administration: Maintaining records of sales, revenue, invoices, and client feedback. Sales executives often use Customer Relationship Management (CRM) software for this purpose.
8. Collaboration and Teamwork: Working closely with other departments, such as marketing and product development, to ensure alignment of strategies and goals.
9. Training and Development: Continuously improving their sales skills and product knowledge. This may involve attending training sessions or workshops.
10. Meeting Sales Targets: Ultimately, a sales executive is responsible for meeting or exceeding the sales targets set by their organization.

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

About Sunstone

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

• Work with business analysts to estimate and design effective, scalable and maintainable solutions that meet business initiatives and objectives
• Develop and unit test software that meets business requirements and technical design
• Troubleshoot pre- and post-production implementations
• Propose new ideas when there is strong business value and stay up to date on the latest technology trends and techniques

Critical Skills & Experiences:

• At least 5+ years of experience developing in Java technologies with equivalent experience in systems analysis, OO design, OO programming and debugging skills
• At least 5 years of experience in Java Spring Boot Framework development
• 2 years of experience in any Cloud platform, preferably AWS.
• At least 3 years of web services and relational database experience (preferably Mysql)
• At least a year of Elastic search experience
• Experience developing RESTful web services (preferably micro services)
• Experience with UNIX/Linux command line and shell scripting
• Experience working in cross-functional Agile/Scrum teams
• Any level of experience with JIRA or any other issue tracking technology
• Experience working directly with business stakeholders
• Experience with Java application profiling and profiling tools
• Exceptional written and verbal communication skills.
• Drive performance to accomplish team goals in a fast-paced environment
• Bachelor’s degree or the above equivalent skills and years of experience

Keywords:

Experience: +5 Years

Technical skills: Java, Spring boot and Node JS