Lead - Digital Growth & Content Strategy (YouTube & Meta)
Job Title: Digital - Growth & Content Strategy
Location: Andheri (W), Mumbai
Department: Digital
Reporting to: Business Head
About Us:
At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future. From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow
We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.
Website - https://swastikstories.com/
Role Overview
Role:
This is a growth and revenue role, not a content creation role. And it is not a strategy-on-paper role either as YouTube & Social Growth Lead, you are the digital strategy lead for Swastik Stories. You will own the subscriber and revenue trajectory across YouTube, Instagram, and Facebook — setting the strategy, executing in the trenches, co-owning the content calendar alongside the Marketing Lead, managing our YouTube CMS vendor, driving community engagement, and leading a small team. You will have a dedicated data analyst and a community manager supporting your work. The decisions, the direction, and the results are yours to own.
If you’re someone who reads a drop in RPM before anyone else notices, knows why a thumbnail A/B test matters more than a posting schedule, has grown a channel or community from the ground up, and can turn an analytics dashboard into a growth decision within the hour — this role is for you.
What You’ll Own
YouTube Channel Growth
- Subscriber growth strategy and week-on-week execution
- Upload consistency — co-own the content calendar with the Marketing Lead and ensure zero-gap months
- Thumbnail strategy and A/B testing (in coordination with the design team)
- SEO across all uploads — titles, descriptions, tags, chapters, end screens
- Playlist architecture and homepage row optimisation
- YouTube CMS vendor management — brief, review, hold accountable
Revenue Optimisation
- AdSense revenue tracking — RPM, CPM, watch time, long-form vs. Shorts mix
- Mid-roll ad placement strategy and continuous optimisation
- Diaspora market activation — USA, UK, UAE, Canada, Australia
- Identify and close content-search gaps driving unmonetised organic traffic
- Facebook in-stream and Reels revenue management
Instagram & Facebook
- Reel and short-form strategy for discovery and channel conversion
- Cross-platform content adaptation strategy (repurposing, not production)
- Facebook page monetisation — Stars, in-stream ads, Reels bonuses
Community Engagement
- Own the community engagement strategy across YouTube, Instagram, and Facebook
- Community engagement directly affects algorithm performance and revenue — this sits with this role
- Manage and direct the community manager who reports into this role
- Comments, polls, community posts, pinned content, subscriber interaction — all under this purview
Analytics & Reporting
- Weekly performance dashboard — subscribers, views, watch time, RPM, revenue
- Monthly revenue vs. target review for leadership
- Direct management of the in-house data analyst
What We’re Looking For
Must-have
• 5–8 years in digital marketing, with at least 3 years directly owning YouTube channel growth metrics
• Demonstrable track record — come prepared to share subscriber growth numbers, RPM improvements, or revenue milestones you personally drove. Numbers, not narratives.
• Deep YouTube Studio proficiency: analytics, A/B thumbnail testing, monetisation dashboard, audience retention curves
• Working command of Meta Business Suite for Facebook and Instagram revenue
• Strong data fluency — comfortable owning dashboards, reading trend data, and making channel decisions from numbers
• Vendor management experience
• Comfortable being hands-on — this role sets strategy and executes it. If you need a large team to implement what you think, this isn’t the right fit.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Swastik Productions Private Limited
About
Stories That Shape Culture. Entertainment That Travels the World.
India’s Stories, The World’s Stage
At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future.
From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow.
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Mumbai
Company social profiles
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