Cutshort logo
Swastik Productions Private Limited logo
Lead - Digital Growth & Content Strategy (YouTube & Meta)
Lead - Digital Growth & Content Strategy (YouTube & Meta)
Swastik Productions Private Limited's logo

Lead - Digital Growth & Content Strategy (YouTube & Meta)

Bhavana Bhakuni's profile picture
Posted by Bhavana Bhakuni
5 - 10 yrs
₹13L - ₹18L / yr
Mumbai
Skills
Revenue growth

Job Title: Digital - Growth & Content Strategy

Location: Andheri (W), Mumbai

Department: Digital

Reporting to: Business Head

 

 

About Us:

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future. From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow

 

We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.

 

Website - https://swastikstories.com/

 

 

Role Overview

Role:

This is a growth and revenue role, not a content creation role. And it is not a strategy-on-paper role either as YouTube & Social Growth Lead, you are the digital strategy lead for Swastik Stories. You will own the subscriber and revenue trajectory across YouTube, Instagram, and Facebook — setting the strategy, executing in the trenches, co-owning the content calendar alongside the Marketing Lead, managing our YouTube CMS vendor, driving community engagement, and leading a small team. You will have a dedicated data analyst and a community manager supporting your work. The decisions, the direction, and the results are yours to own.


If you’re someone who reads a drop in RPM before anyone else notices, knows why a thumbnail A/B test matters more than a posting schedule, has grown a channel or community from the ground up, and can turn an analytics dashboard into a growth decision within the hour — this role is for you.


What You’ll Own

YouTube Channel Growth

  • Subscriber growth strategy and week-on-week execution
  • Upload consistency — co-own the content calendar with the Marketing Lead and ensure zero-gap months
  • Thumbnail strategy and A/B testing (in coordination with the design team)
  • SEO across all uploads — titles, descriptions, tags, chapters, end screens
  • Playlist architecture and homepage row optimisation
  • YouTube CMS vendor management — brief, review, hold accountable

Revenue Optimisation

  • AdSense revenue tracking — RPM, CPM, watch time, long-form vs. Shorts mix
  • Mid-roll ad placement strategy and continuous optimisation
  • Diaspora market activation — USA, UK, UAE, Canada, Australia
  • Identify and close content-search gaps driving unmonetised organic traffic
  • Facebook in-stream and Reels revenue management

Instagram & Facebook

  • Reel and short-form strategy for discovery and channel conversion
  • Cross-platform content adaptation strategy (repurposing, not production)
  • Facebook page monetisation — Stars, in-stream ads, Reels bonuses

Community Engagement

  • Own the community engagement strategy across YouTube, Instagram, and Facebook
  • Community engagement directly affects algorithm performance and revenue — this sits with this role
  • Manage and direct the community manager who reports into this role
  • Comments, polls, community posts, pinned content, subscriber interaction — all under this purview

Analytics & Reporting

  • Weekly performance dashboard — subscribers, views, watch time, RPM, revenue
  • Monthly revenue vs. target review for leadership
  • Direct management of the in-house data analyst


What We’re Looking For

Must-have

•      5–8 years in digital marketing, with at least 3 years directly owning YouTube channel growth metrics

•      Demonstrable track record — come prepared to share subscriber growth numbers, RPM improvements, or revenue milestones you personally drove. Numbers, not narratives.

•      Deep YouTube Studio proficiency: analytics, A/B thumbnail testing, monetisation dashboard, audience retention curves

•      Working command of Meta Business Suite for Facebook and Instagram revenue

•      Strong data fluency — comfortable owning dashboards, reading trend data, and making channel decisions from numbers

•      Vendor management experience

•      Comfortable being hands-on — this role sets strategy and executes it. If you need a large team to implement what you think, this isn’t the right fit.

Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

About Swastik Productions Private Limited

Founded :
2007
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Stories That Shape Culture. Entertainment That Travels the World.

India’s Stories, The World’s Stage

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future.

From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow.

Read more

Candid answers by the company

What is the location preference of jobs?

Mumbai

Company social profiles

instagramfacebook

Similar jobs

Metron Security Private Limited
Prathamesh Shinde
Posted by Prathamesh Shinde
Pune, Bengaluru (Bangalore)
3 - 5 yrs
₹5L - ₹10L / yr
Agile/Scrum
Documentation
Cyber Security
Stakeholder management
Market Research

In this dynamic role, you will be the crucial interpreter, ensuring a seamless flow of communication between our world-class cybersecurity engineers and strategic business stakeholders. You will leverage your technical acumen to produce clear, authoritative technical content, drive impactful marketing campaigns that highlight our security solutions, and build meaningful relationships within the wider cybersecurity developer ecosystem. This is your chance to turn deep technical understanding into clear, market-ready business value.

We are looking for an ideal candidate who is a creative problem solver at heart who thrives in a team environment.

You will work with the marketing and business development team to work on technical content, manage and oversee relationships with new and existing partners through high-touch networking, lead generation, and market research. Candidate is responsible to work with the Managing Partner and marketing team to scale the business and also help organize the internal processes. The role requires planning, direction, and most importantly execution to develop and grow revenue in accordance with targets.


Key Responsibilities:

  • Liaisoning technical + business.

Create detailed and precise documentation including functional specifications, use cases, process flows, and system design documents.

Collaborate with technical team to generate content and marketing collaterals

Conduct thorough assessments to understand current business processes and identify areas for improvement.

Maintain and update documentation as project requirements evolve.

  • Collaboration and Communication:
  • Act as a liaison between technical teams and business stakeholders, ensuring a clear understanding of requirements and   expectations.
  • Facilitate meetings, workshops, and presentations to communicate project status, findings, and recommendations.
  • Solution Evaluation:
  • Evaluate technical solutions to ensure they meet defined business requirements and objectives.
  • Conduct thorough testing and validation to confirm the quality and functionality of developed solutions.
  • Continuous Improvement:
  • Stay updated on industry trends, best practices, and emerging technologies relevant to our business processes.
  • Proactively identify opportunities for process optimization and system enhancements.
  • Working with the executive team to develop a comprehensive digital business strategy and assisting with its execution.
  • Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company’s revenue targets and digital marketing goals.
  • Maintaining metrics and quality service by establishing and enforcing organization standards.
  • Assessing new business opportunities with a strong revenue target in mind.
  • Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks.
  • Gathering market and customer information.
  • Engage with the technical team to identify new opportunities within existing client businesses or contacts. Maintain strong and prosperous working relationships with key clients.


Read more
1HResource Solutions
Ankush Sethi
Posted by Ankush Sethi
Jammu
2 - 6 yrs
₹4L - ₹6L / yr
Sales
B2B Marketing
Direct sales

Are you ready to join an innovative EdTech revolution that's changing the world of

education?

Look no further than Questt! Our data-driven approach is helping students of all ages

and backgrounds unlock their full potential and achieve their dreams.

As our SBDA, your responsibilities will be :

● Planning and executing cold outreach in the form of messages and calls to

attract new leads.

● Reaching out to prospects through calls or messages to assess their needs.

● Nurturing the leads, following up with them, and understanding their issues inside

out.

● Achieve agreed-upon sales targets and outcomes within schedule.

● Coordinate sales efforts with team members and other departments.

● Analyze the market’s potential, and track sales, and status reports.

● Supply management with reports on customer needs, problems, interests,

competitive activities, and potential for new products and services.

● Keep abreast of best practices and promotional trends.

● Continuously improve through feedback.

We’d additionally be looking at

● Quick Turnaround Time

● Good communication skills, ability to work with different departments

● Self-motivation, ability to work under pressure and meet deadlines

● Receptive to constructive criticism, and delivering changes as directed

● Technical know-how

To be successful in this role, you should have:

● Good knowledge of MS Office

● Highly motivated and target-driven.

● Excellent negotiation, and communication skills.

● Prioritizing, time management, and organizational skills.

● Ability to create and deliver presentations tailored to the customers' needs.

● A healthy attitude towards constructive criticism.

Nature of Work:

● Work from our Office

● You will be working 6-days a week

● You get 0-1 Building Experience

● Freedom to experiment and innovate

● High Ownership of tasks

Read more
Technology based luxury home design Company
Technology based luxury home design Company
Agency job
via Merito by Jinita Sumaria
Navi Mumbai, mumbai
2 - 4 yrs
Best in industry
Compliance
ROC
Finalisation of accounts
Account reconciliation

Our Client is a technology based luxury home design company that is committed to creating unique and personalized spaces for our clients. They are into interior designing for HNI clients for their luxury designing needs.


About the role:


  • Planning, Budgeting and Forecasting
  • Assist the Head Finance in overseeing the company's fiscal activities including planning, budgeting, and financial forecasting.
  • Working closely with Sales/Operations/Supply Chain team to ensure delivery of agreed budget.
  • To work with Business team in evaluation of monthly financial result, identify the reason for lower performance and work for corrective actions.
  • Meet accounting financial objectives by assisting Finance Head in forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Statutory Compliances
  • Ensure timely compliance with all statutory and regulatory authorities including ROC compliances.
  • Avoid legal challenges by understanding current and proposed legislation, assisting Finance Head in enforcing accounting regulations, and recommending new procedures
  • Checking the bills to comply with local stipulations of finance, tax and relevant legal provisions.
  • Monitoring GST Returns - GSTR 1, GSTR 3B and Annual return in 9/9C; reconciliation of Input Tax Credit in books of accounts with GSTR 2A and Electronic Credit Ledger
  • Monitoring TDS compliance, deduction and monthly payment, preparation and submission of TDS returns
  • Financial Reporting
  • Assist and monitor day to day accounting (including accounts payable and accounts receivable)
  • Ensure hygiene of accounting processes.
  • Reconcile Account Receivable & Accounts Payable including ageing analysis.
  • Confirm financial status by monitoring revenue and expenses; coordinating the collection, consolidation, and evaluation of financial data; and preparing reports as required by management.
  • Prepare various month/quarterly/annual reconciliations.
  • Support in Audit completion - Statutory Audit and Internal Audit; submission of data related requirement & co-ordination with auditors



Requirements

  • CA with 3+ years of experience
  • Excellent Microsoft Office skills
  • Excellent organization skills: ability to plan and organize work so that it is efficient and effective
  • Experience in GST filing, TDS filing, and other statutory compliance are recommendatory.
  • Experience in Startup is an added advantage.
  • Strong analytical skills, communications and presentation skills are required.
  • Attention to details and drawing conclusions from large data are critical capabilities.


Read more
HeyCoach
Syed Shabeena
Posted by Syed Shabeena
Bengaluru (Bangalore)
1 - 6 yrs
₹5L - ₹8.5L / yr
Communication Skills

Roles And Responsibilities:


Taking the lead in driving inquiries and admissions for the online learning programs provided by HeyCoach.

Overseeing the complete sales life cycle, which includes engaging with a substantial number of qualified leads and guiding them through the enrollment process until final conversion.

Providing counseling and guidance to experienced professionals through phone or email interactions, assisting them in identifying courses that align with their career progression, and recommending the most suitable options.


Requirements


Strong technical aptitude and familiarity with technology-driven products and solutions.

Prior experience in successfully handling sales or business development with deals or transactions of a value exceeding 20,000 units of currency.

A minimum of 1-6 years of experience in the EdTech industry business-to-consumer (B2C) sales.

Demonstrating excellent proficiency in both verbal and written English communication is essential, knowing regional languages will be the cherry on the cake.

Having basic knowledge or preliminary experience with Customer Relationship Management (CRM) systems is preferred.

Read more
Magic Global
Vinit Thakkar
Posted by Vinit Thakkar
Bengaluru (Bangalore)
0 - 2 yrs
₹3L - ₹4L / yr
Effective communication
English Proficiency
Email Marketing
follow-up
convincing
+3 more

Job Brief:

  • Contact prospective B2B Industry customers through available / provided database.
  • Create a set of new customer database through data mining of Linkedin & other available channels. 
  • Outreach to potential clients through cold calling, emailing, and other means of communication.
  • Contacting potential or existing customers and inform them about a product or service using scripts.
  • Identify and qualify leads through consultation and needs analysis.
  • Close deals and achieve sales targets.
  • Maintain accurate records and documentation of sales activities.
  • Possess good communication skills in English.
  • Be professional and pleasant while interacting with clients.
  • Complete process training will be provided by the company free of charge

Required Skills:

  • Should have Good communication skills in English.
  • Education qualification like 12th, Undergraduate or Graduate are welcome
  • Candidates who can join immediately would be preferred
  • Candidate with tele calling experience in industries like Electronic Security, Audio Visual, IT hardware would be preferred.
  • Should be Good at convincing skills.


Read more
iCube B2B Solutions Pvt Ltd
Chennai
2 - 4 yrs
₹1L - ₹2.4L / yr
Wordpress
skill iconPHP
plugins
skill iconHTML/CSS
skill iconJavascript

We Are Hiring!!

Years Of Experience: 2 to 3 Years

Company Details:

iCube Solutions is a dynamic and innovative company specializing in IT solutions. We are committed to delivering exceptional digital experiences for our clients and are seeking a talented WordPress Developer to join our team. If you are passionate about web development, have 2-3 years of experience, and can customize and code for custom development, we'd love to hear from you.

Job Description:

As a WordPress Developer at iCube Solutions, you will play a crucial role in creating and maintaining WordPress-based websites and applications, including custom development projects. You will work closely with our design and development teams to ensure our clients' web projects are visually appealing, user-friendly, and technically sound.

Responsibilities:

1. Develop and maintain WordPress websites, themes, and plugins.

2. Customize and extend existing WordPress themes and plugins to meet project requirements.

3. Code custom WordPress solutions to address specific client needs.

4. Collaborate with designers to implement responsive web designs.

5. Troubleshoot and debug website issues, ensuring optimal performance and functionality.

6. Stay updated with the latest WordPress trends, technologies, and best practices.

7. Optimize websites for speed, security, and SEO.

8. Perform regular updates, backups, and security audits on WordPress sites.

9. Collaborate with cross-functional teams to deliver projects on time and within scope.

10. Provide technical support and guidance to clients and team members.

11. Contribute to the continuous improvement of development processes and tools.

Requirements:

1. Bachelor's degree in Computer Science, Information Technology, or a related field (preferred).

2. Proven 2-3 years of experience as a WordPress Developer.

3. Strong proficiency in HTML, CSS, JavaScript, and PHP.

4. Experience with WordPress theme and plugin development.

5. Familiarity with WordPress core functions and APIs.

6. Ability to customize and code for custom development projects.

7. Knowledge of responsive design principles and techniques.

8. Experience with front-end development frameworks (e.g., Bootstrap) is a plus.

9. Understanding of web accessibility standards and best practices.

10. Strong problem-solving skills and attention to detail.

11. Ability to work both independently and collaboratively in a team.

12. Excellent communication and interpersonal skills.

Read more
Fieldproxy ( YC )
at Fieldproxy ( YC )
1 video
6 recruiters
Swaroop V
Posted by Swaroop V
Chennai
2 - 4 yrs
₹3L - ₹4L / yr
Human Resources (HR)
Recruitment
Team Management
skill iconLeadership
Recruitment/Talent Acquisition

The responsibilities and duties section is the most important part of the job description. Please read them below and if interested, do go ahead and apply!


Roles and Responsibilites:


  • Manages talent acquisition process, including sourcing, testing, interviewing, hiring and onboarding
  • Keeps job descriptions up-to-date, accurate and compliant with relevant federal, state and local laws for all positions
  • Develops training and performance management program that ensures all employees are familiar with their job responsibilities, as well as relevant legal and safety requirements
  • Creates and updates compensation strategy through market analysis and pay surveys
  • Handles investigation and resolution of employee issues, concerns and conflicts
  • Ensures all employment practices comply with federal, state and local regulations
Read more
Dart Design
Dart Design
Agency job
via Maan Source by Maan Chahal
Faridabad
4 - 7 yrs
₹4L - ₹6L / yr
3D Design
3ds Max
Adobe Photoshop
skill iconAdobe Illustrator
CorelDRAW
+2 more
We at D'ART are looking for a 3D Designer who is highly creative and is responsible for creating, developing and executing outstanding relevant designs that align with our client’s design strategy. The 3D designer is responsible for monitoring the changes and modifications in 3D. He should have up-to-date knowledge of 3D software’s and design solutions with high visual impact. You will work on a variety of projects, including graphic presentations, 3D renderings, studying layouts etc. and you will cooperate with our designers and operations team.

Responsibilities
  • Analyzed store space and layout to assess display design requirements
  • Take the design brief to record requirements and clients' needs.
  • Creativity and imagination – with an eye for design, including color, and excellent 3D drawing awareness
  • Great ability to work in teamwork and under pressure.
  • Designing 3D design layouts.
  • Resolve complex design issues with innovative and practical solutions.
  • An extensive understanding of a wide range of design principles and approaches that includes knowledge of current industry trends
  • Making adaptations and modifications to the actual site.
  • Aptitude to learn new concepts quickly and accept new challenges.
  • Display of multiple-tasking ability accompanied by sound judgment.
  • Dexterity to prioritise and manage tasks against deadlines and other metrics.
  • High level of organisation and attention to detail.

Requirements:
  • 4yrs Experience as 3D Designer
  • Experience in Retail Design Industry
  • Should have good experience with 3Ds Max, V-Ray, Photoshop, Auto Cad, Adobe Illustrator and Corel draw
  • Candidate from Delhi / NCR Faridabad or Nearby only
  • Someone who is immediate joiner will be highly preferred.
  • Graduation
  • Note: This is a work from office role (Faridabad, Sector 31)
Read more
Yulu Bikes
at Yulu Bikes
1 video
3 recruiters
Shashikant MS
Posted by Shashikant MS
Bengaluru (Bangalore)
2 - 5 yrs
₹10L - ₹22L / yr
skill iconObjective C
skill iconSwift
Xcode
skill iconiOS App Development
RESTful APIs
+2 more
  • Development and delivery experience in iOS, at least 2 apps should be in App Store
  • Proficient in Swift 4.0 or later
  • Experience with iOS frameworks such as UIKit, Maps, Core Location, Core Bluetooth and Core Animation etc.
  • Familiarity with MVVM, Test driven development(TDD)
  • Experience with third-party libraries such as Alamofire etc. and APIs Solid understanding of the full mobile development life cycle
  • Proficient in RESTful APIs
  • Proficient in Git
  • Familiarity with push notifications and cloud message APIs etc.
  • Experience with offline storage, threading, and performance tuning, optimisation
  • Experience with performance and memory tuning with tools such as xcode Instruments and Shark
  • Experience in writing unit and functional tests
  • Perform bug fix and improve application performance
  • Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
  • Strong UX/UI design exposure and experience in making apps work intuitively and with pixel perfect interfaces. Understanding of Apple’s design principles and human interface guidelines
  • Strong CS fundamentals (with competencies in algorithms and data structures)
  • Highly accountable and takes ownership, with collaborative attitude, and a lifelong learner.
Read more
Winklix Internet
at Winklix Internet
1 recruiter
rahul singh
Posted by rahul singh
Noida, NCR (Delhi | Gurgaon | Noida)
3 - 7 yrs
₹6L - ₹12L / yr
skill iconNodeJS (Node.js)
skill iconJavascript
skill iconMongoDB
skill iconExpress
We are looking for senior node.JS developer with minimum of 3+ years of experience in handling backend admin and should be also familiar with MongoDB . He should be capable of handling AWS as well as Front end part
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos