Summary
A design lead at Moonraft is a UX design expert with a disruptive approach to design that brings together empathy for users and understanding of business. They must possess a guerrilla-like attitude to quick visioning and lateral thinking combined with the ability to articulate design. Openness and flexibility to appreciate ideas from anywhere is important.
Responsibilities
Create and lead the design engagement with UX Strategy, Conceptualization, User Journeys, Information Architecture, Prototyping & Visual Designs for large-scale solutions along with the ability to drive conversations with the skate-holders.
Identify opportunities to create business value and improve the user experience, based on user research, organize opportunities into visually compelling matrices.
Identify strategic opportunities for competitive advantage based on findings. Understand the target audience deeply, develop user profiles, conduct task analysis, create user scenarios, and navigate smoothly through ambiguity.
Lead development of personas/segmentations based on research findings, integrate personas/ segmentations with related deliverables such as opportunity maps
Facilitate user scenario planning sessions/design thinking workshops with internal teams & clients
Estimate, plan, and lead tracks of creative work/projects in the development of a quality solution track progress according to the plan created for the project (e.g., conduct design reviews and creative status meetings as needed)
Collaborate closely with the engineering team and make sure designs are implemented to meet Moonraft’s quality standards.
Lead participatory design/user testing sessions, present findings & recommendations to cross- functional teams and client stakeholders, and manage operational level client meetings.
Inspire, mentor and support the members of the design team
Qualification and Experience
Masters/Bachelors degree in design discipline: Interaction, Information or Interface design, Human-Computer Interaction, Design Planning, Graphic Design, Product Design, Communication Design or Fine Arts
An online portfolio or samples of work showing relevant experience
Experience with rapid prototyping and familiar with front-end development/technologies
Minimum 5 years of industry experience
Self-directed but also collaborative
Proficiency with tools such as Sketch, Axure, Invisionapp, Photoshop, Illustrator, InDesign and understanding of all the latest tools
Ability to work collaboratively on multi-disciplinary teams.
About Moonraft
We are here to advance the human experience through design-driven innovation. Design, to us, is all about creating new meanings, while art is about self-expression and emotive appeal. Bringing these two creative disciplines together and operating at their intersection with business and technology, we drive business innovations with differentiating customer experience.
We place the human at the center, bringing quantitative and qualitative techniques together to develop consumer insights. Our techno-creative team, bridging consumer insights, business understanding, and advanced technology skills, then builds humanistic technology solutions.
We believe experimentation is at the core of every innovation. Radical innovation, in our view, is just an event recognized in hindsight when a number of trial-and-error attempts spark off a breakthrough. Our approach embraces rapid prototyping and empirical evidence in everything we do. As the name says, we are Moonraft Innovation Labs, driving innovation through experimentation.
"Rafters", who inhabit Moonraft, recognize ideas as the boss. They live by imagination, simplicity, and speed. Our egalitarian culture and environment are designed for rafters to thrive and deliver elegant solutions for complex problems.

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