Inside Sales executives sell products and services for their company over the phone. They also manage client accounts and maintain relationships, all through taking and making phone calls. Telesales can be classified as:
- Inbound Telesales: Takes place when a potential customer/client calls the company enquiring about their products/services. Inbound telesales are designed to cater to customer responses to company's promotional/ advertising campaigns. Technical support executives also fall under this category if they do cross selling.
- Outbound Telesales: takes place when a telesales executive proactively initiates a call to a prospective customer. These calls can be for existing customers for cross-selling / up-selling new product/service offerings or for new customer acquisition.
Telesales executives can be hired for both B2C (Business to Consumer) or B2B (Business to Business) selling. Depending on the company's offering, target audience and geography, the skills and attributes required for the Telesales job would differ. For example, a company with mostly B2B international clients would need the candidate to be fluent in English, while for another company with B2C client or regional customers, knowledge of local language would be more important than English.
The Job Role and Responsibilities
A telesales executive is generally a part of the company's sales team and his/her primary job is to sell. Telesales executives have set targets and strategies by their team supervisor. They would mostly be calling a prospective client and persuading them to either purchase/trial a product/service, or accept a visit from another sales team member. Telesales executives must have a clear understanding of the product/service they are selling and should be able to negotiate well.
Competencies and Skills Required
A telesales executive is required to interact with customers for most part of his/her day and so good communication skills are a must. He/she must be able to plan the number of fresh/follow-up calls he/she has to do in order to meet targets. The job also requires good selling and persuading skills and also a thorough understanding of the company's offerings. The major skills and competencies that employers look for are:
- Good spoken and written language skills
- Ability to plan and execute
- Ability to persuade and negotiate
- Ability to work under stress
- Ability to work as a team
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres