Imperia Relationship Manager at HDFC Bank · Mumbai · 2 - 10 years · ₹6L - ₹9L / yr · Raised funding · Posted 25 Feb 2023

· To engage regularly with the Imperia customers as defined by the contact policy and provide a Consistent & a Superior Digital Experience. Ensuring that customers get world-class services and their needs are understood and met through financial products that the Bank has to offer.
· To enhance Customer Relationship & while doing so, Educate, Encourage & Induce the customers to use the Digital mediums for their banking transactions/ needs, while keeping a "window' to talk to the bank whenever customer needs.
· Responsible for meeting the scorecard targets and portfolio benchmarks set and that all guidelines and regulatory requirements are followed.

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Primary Responsibilities:
- Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
- Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
- Drive overall growth in liabilities and investment products within the HNI segment.
- Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
- Develop and expand customer relationships for both liability and retail asset products.
- Inform clients about new products and enhancements to deepen and broaden banking relationships.
- Ensure portfolio profitability by cross-selling and up-selling across the Bank’s product suite.
- Manage segment-wise customer migration to enhance profitability and optimize service delivery.
Additional Responsibilities:
- Deliver a superior service experience that exceeds the expectations of clients.
- Proactively identify potential problem accounts and implement risk-mitigating strategies.
- Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
- Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
- Accurately and consistently record all sales and client engagement activities in the CRM system.
- Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
- Foster long-term client relationships through trust, transparency, and proactive engagement
Job Title: RM– Loan Against Property
Department: Retail Asset
Role: Relationship Manager
Job Description:
- Acquisitions of business through DSA, CA, connectors, or Direct channel or other open market channel.
- Ensure superior customer service & TAT delivery to end consumer.
- Will be responsible for the cross sell of Bank’s Liability and Revenue products.
- Will be responsible for the Monthly assigned sales targets.
Required Profile:
- Should have 5+ years of experience in overall and minimum 3years in LAP product.
- Prior sales exposure in asset product are a must.
- Job entails understanding of basic financial terminology and application – Balance sheet, P&L
- Channel handling experience
- Job requires good communication and relationship skills.







