Housing.com | Assistant Manager - Social Media (Copywriting)

• You'll make it happen by creating the copies for the best funnels for Knorish, constantly improving, optimizing the existing content with fanatic attention to marketing.
• Experience in creating mind-boggling content for social advertising channels including YouTube, Facebook, Twitter
• Optimizing PR campaigns when there is a need
• Boundless positivity, zeal for learning, calculated experimentation, and a desire to become a Voice of the platform
• Create SEO optimized blogs for posting
• Preferred to have a deep understanding of SEO, Keyword analysis, SEMRUSH, UBERSUGGEST, AHREFS
• A must knowledge of CMS, blog maintenance, CTAs, and others

• Market+ Salary
• Annual Bonuses

We are looking for a copy writer with an experience of 1 to 2 consecutive years, who could take care of different types of marketing content throughout its journey, till it gets published. It means, you would not just write content, you would use Canva to design images, coordinate with the SEOs to optimize the content for search engines and work with different team members to get the content uploaded.

If you read books, especially novels and newspapers, then we would love to talk to you. We are looking for a writer who loves reading. For whom writing is second nature.

Our target audience comprises of businesses. Therefore it is essential that you are able to write in a business language, yet make it engaging.

PLEASE NOTE:

1. This is an in-office role
2. You would be required to complete a series of in-office tasks if you are shortlisted.
3. When we say 1-2 years of experience, we mean experience working for an organization as an employee. It won't include freelancing.
4. You will be working with an enthusiastic and dynamic team of digital marketing specialists who have built the digital presence of Focus Softnet from the scratch 
5. We expect you to be self driven. You will get strong support from the team to help you in your work. However, we expect you to be committed and responsible regarding your own work. 

Responsibilities

• Read and absorb everything related to our products and software
• Write about our products and software in an engaging way
• Ensure the content is in line with our branding and messaging style
• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices
• Write blog articles based on SEO guidlines and keywords which you will be provided with
• Write content for Case Studies and White Papers after carrying out thorough research in relevant topics

Qualifications

• Any graduate or post-graduate with proficiency in the English language
• Must be a regular reader
• Proficiency in major digital and print platforms

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Bachelor's degree in communications, marketing, english, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed