Head - Digital

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 8-10 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.

Job Description:

As a MERN Full Stack Developer, you will be responsible for developing and maintaining web applications using the MERN (MongoDB, Postgresql, Express.js, React, Node.js) stack. You will work closely with our product and design teams to build high-quality, scalable, and efficient solutions.

Key Responsibilities:

• Develop and Maintain Web Applications: Design, develop, and deploy full-stack web applications using the MERN stack.
• API Development and Integration: Create and integrate RESTful APIs.
• Database Management: Design and manage databases using MongoDB.
• Code Quality and Testing: Write clean, maintainable, and efficient code. Implement unit tests and integration tests.
• Collaborate with Cross-functional Teams: Work closely with product managers, designers, and other developers to deliver high-quality products.
• Performance Optimization: Identify and implement performance improvements for existing applications.
• Stay Updated with Industry Trends: Keep abreast of latest trends and technologies in web development.

Required Qualifications:

• Experience: 3-4 years of professional experience as a Full Stack Developer.
• Technical Skills:
• PostgreSQL: Proficient in database design, indexing, and performance optimization.
• Express.js: Solid experience in building and managing APIs and middleware.
• React: Strong knowledge of React and related libraries (Redux, React Router, etc.).
• Node.js: Expertise in server-side development and asynchronous programming.
• HTML/CSS: Proficient in web markup and responsive design.
• JavaScript/TypeScript: Advanced proficiency in JavaScript and TypeScript.
• Version Control: Experience with Git and Git workflows.
• Soft Skills:
• Strong problem-solving abilities and analytical skills.
• Excellent communication and teamwork skills.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Attention to detail and a commitment to delivering high-quality work.

Preferred Qualifications:

• Experience with cloud services (AWS, Azure, Google Cloud).
• Familiarity with CI/CD pipelines.
• Experience with Docker and container orchestration (Kubernetes).
• Knowledge of GraphQL.
• Prior experience in Agile/Scrum development methodologies.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a talented and diverse team.
• Professional development opportunities.

About Seek

We are building a consumer-first rewards platform that brings personalised offers and rewards for every consumer.

This is a very early opportunity, you will be working with the Founding team to build Seek's first product and business from the ground up.

What will I do in this role?

- develop designs into high-perfomance Flutter apps for Android and iOS

- own and be responsible for performance, security and experience on the Seek mobile apps

What's in it for me?

- You'll be one of the earliest members in the team

- Experience how a startup is built in its early days

- Explore and acquire new skills along with building depth in your desired field of work

Required Skills and Interests

- Flutter

- Firebase

- Android/iOS Development

- AWS

- Full-stack experience preferred

• Provide L1 support including desktops, laptops and printers and other IT related accessories
• Carry out initial troubleshooting and resolve the issue; if not escalate to L2 support or corresponding OEM
• Raise ticket within supplied ticketing system and update and close with end user confirmation
• Install and configure Windows Operating Systems and application software Like MS-Office, Outlook, Antivirus etc
• Install, configure and upgrade security software (e.g. Antivirus programs) like McAfee or Kaspersky software
• Install, configure and troubleshoot various PC Hardware Components
• Configure and troubleshoot of LAN and Wi-Fi setup
• Install and troubleshoot Printer, Scanner and Projector

About you:

• 1-2 years of experience as a Desktop Engineer from any industry

• Hands on experience in troubleshooting in Desktop, Laptop and PC Hardware

• Strong experience in Anti-Virus software installation and Management

• Good experience in configuration and troubleshooting of Network Devices

• Basic knowledge of Server administration and Server hardware

• Good working knowledge on MS-Office

• Good communication and problem-solving skill

• Any bachelor’s degree with IT background would be a plus

What we look for:

• Strong analytical and problem-solving skills
• Hands on programming work in Advance Java, Springs, Spring Boot framework,
• Ability to independently work on complex business requirements 
• Ability to communicate clearly and concisely 

What will you do:

You will independently work on designing and developing solutions that solve customer’s business problems. You will own the assigned problem statements, evaluate multiple technical approaches and use design-thinking to take independent decisions while implementing the solution. You will also guide junior members of the team and participate in code and design review process.

Who should apply:

You have -

• a graduate degree in BE, BTech, MTech, MCA from a reputed institute
• 5 to 7 years of hands-on experience in programming Core Java 8, Spring Boot, Spring Rest Template, Spring Security, Spring Data, Spring JDBC Template
• Good to Have experience/knowledge on Docker, Oracle, MongoDB, Quartz Scheduler, Shell scripting
• Working experience with Windows, Linux environments

- You will manage all elements of the post-sale program relationship with your customers, starting with customer on-boarding and continuing throughout the customer relationship. 

- As the primary customer interface, you engage with customer teams to educate, identify needs, develop designs, set goals, manage and execute on plans that unlock continuous, incremental value from their investments in the CloudPassage Halo platform.

- You are hands-on during execution and thoroughly enjoy seeing your security projects come to life and supporting them afterwards. You are a trusted adviser.

Responsibilities :

- Manage a portfolio of 5+ Enterprise customer accounts with complex needs (typical enterprise customers invest between $500k and $4m+ per year with CloudPassage, have hundreds to tens of thousands of individual public cloud infrastructure deployments, and protect hundreds of thousands of cloud infrastructure assets with Halo).

- Provide level-3 technical support on your customer's most complex issues

- Lead implementation of low-level security controls in Cloud environments, for services, server and containers

- Remotely diagnose & resolve DevSecOps issues in customer environments - able to resolve their DevOps issues that may be interfering with CloudPassage processing.

- Interact with CloudPassage Engineering team by providing customer issue reproduction and data capture, technical diagnostics and validating fixes. QA experience preferred.

- Establish and program manage proactive, value-driven, high-touch relationships with your customers to understand, document and align customer strategies, business objectives, designs, processes and projects with Halo platform capabilities and broader CloudPassage services.

- Develop a trusted advisor relationship by building and maintaining appropriate relationships at all levels with your customer accounts, creating a premium and high-caliber experience.

- Ensure continued satisfaction, identify & confirm unaddressed customer needs that can be value-add opportunities for up-sell and cross-sell, and communicate those needs to the CloudPassage sales team. Identify any early CSAT issues and renewal risks and work with the internal team to remediate and ensure strong CSAT and a successful renewal.

- Be a strong customer advocate within CloudPassage and identify and support areas for improvement in the customer experience, both in our product and processes.

- Be team-oriented, but with a bias towards action to get things done for your customers.

Requirements : Strong cloud security knowledge & experience including :

- End-to-end enterprise security processes

- Cloud security - cloud migrations & shift in security requirements, tooling & approach

- Hands-on DevOps, DevSecOps architecture & automation (critical)

- 4+ years experience in security consulting and project/program management serving cybersecurity customers.

- Complex, level 3 technical support

- Remotely diagnosing & resolving DevSecOps issues in customer environments

- Interacting with CloudPassage Engineering team with customer issue reproduction

- Experience working in a security SaaS company in a startup environment.
 
- Experience working with Executive and C-Level teams.

- Ability to build and maintain strong relationships with internal and external constituents.

- Excellent organization, project management, time management, and communication skills.

- Understand and document customer requirements, map to product, track & report metrics, identify up-sell and cross-sell opportunities.
 
- Analytical both quantitatively and qualitatively.

- Excellent verbal and written communication skills.
 
- Security certifications (Security +, CISSP, etc.).

Expert Technical Skills :

- Consulting and project management : documenting project charters, project plans, executing delivery management, status reporting. Executive-level presentation skills.

- Security best practices expertise : software vulnerabilities, configuration management, intrusion detection, file integrity.

- System administration (including Linux and Windows) of cloud environments : AWS, Azure, GCP; strong networking/proxy skills.

Proficient Technical Skills :

- Configuration/Orchestration (Chef, Puppet, Ansible, SaltStack, CloudFormation, Terraform).

- CI/CD processes and environments.

Familiar Technical Skills & Knowledge : Python scripting & REST API's, Docker containers, Zendesk & JIRA.

This position is for a tester with strong coding skills who likes challenges - someone who is constantly striving for excellence in software test automation.
Responsibilities include:

• Develop automated test cases on a day-to-day basis
• Gather and prioritize user requirements, feed these requirements into overall Automation Framework requirements and test plans
• Train team members on tool use and test automation tools, practices, techniques and best practices
• Communicate cross-functionally throughout the engineering organization
• Continuously monitor and boost test coverage across the product

Minimum Job Qualifications:

• Bachelor’s degree or better in CS or related field, with 5+ years experience in software test.
• Exposure to best practices in SQA  including code reviews, debugging, troubleshooting and CI processes
• Experience in front-end (UI/Web) automation using Java ,Appium or any other app automation testing tool  or Experience in backend Testing using Java, API-Testing,Rest assured ,and Performance testing using Jmeter
• Excellent communications and technical presentation skills
• Initiative to research and build solutions to tough problems in domains like Flash, OpenGL, WebGL where off-the-shelf automation tools might not be available
• Some experience/comfort with working in a Linux/Unix environment
• Excellent analytical, problem-solving, troubleshooting skills.

Preferred (Bonus) Qualifications:

• Knowledge of current build and test automation tools and processes, such as JUnit/TestNG, Maven, Jenkins, Mockito, JBehave, Git, etc
• Experience with whitebox testing, code reviews, SDK testing
• Experience with performance testing, stress testing, and advanced aspects of system testing automation.
• Knowledge of at least one scripting language (Python, Bash, Ruby or comparable).

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/