Guidewire developer-Pan india

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Role and Responsibilities:

·        Lead the vision of our product and consumer experiences

·        Own the end-to-end design/ UX of YouShd’s applications, design simple and clean visual UI, and create wireframes, prototypes, and pixel-perfect mocks

·        Work with the tech team to get your ideas built

·        Conduct user research, come up with user personas, both informally and in structured studies, and analyze and present findings so we all can understand our users better

·        Set the standard for what great design entails and help your team achieve that standard

·        Build and maintain a design system to achieve consistency across our applications

Skills and Experience:

·        2+ years of experience in product design

·        Work with wireframing tool of choice (Balsamiq, Pencil, Axure, Whimsical, Mockflow, etc.) to create low fidelity and high fidelity wireframes

·        Convert any wireframes into mockups using Figma, Sketch, etc.

·        Find design inspirations related to the idea proposed and do independent research

·        Demonstrated experience of leading complex projects independently under tight timelines

·        Detail orientation, execution excellence and entrepreneurial spirit

·        First-principles led problem-solving attitude

Nice to Haves:

·        Experience with frontend web or mobile development

·        Previous experience working in an Agile environment with scrums and sprints

• Experience : 3-6 years
  Experience in developing full-stack applications at scale
• Should have experience in any of the front-end frameworks like React, Angular, BackboneJS, Ext, etc, and HTML/CSS/Bootstrap.
• Experience in backend technologies like NodeJS, Python, GOLANG, REST web services and Java(OOPS, Collections, DB Access) or any other technology.
•  Hands on experience in JavaScript Concepts (OO-JS, Closures, Unit Testing, Module Patterns etc)
• Good to have skills like REST, Bootstrap, UI Components, CI/CD, NoSQL based DB is added advantage.
• Experience with advanced CSS programming using LESS or SASS is a plus.
• Expertise in of server side technologies and SQL/NoSQL is a plus.
• Experience of JavaScript testing frameworks like Karma, Mocha, Jest etc.
• It involves design the software system, Select algorithms, theories or technologies that will be used for BUSINESS Applications
• Contribute to software development design discussions for new features and new product development
• Strong Problem solving skills and ability to troubleshoot applications & environment issues
• Adaptability, ability to learn faster, Independent, responsible and diligent.
• Good team spirit and interpersonal skills, Excellent Written, Verbal, communication skills, Analytical skills & Business Thinking.

Ideally, you know how to write unit tests and maybe even better write them in TDD. You have knowledge in agile methodologies such as Scrum. You know about GIT and the use of continuous integration tools. You have developed single page JS applications end to end.

Candidate should have a bachelor or Master technical degree or equivalent experience. Strong knowledge in software engineering. Proactive Self Starter, creative thinker in designing, developing and supporting applications. Work as part of cross functional, passionate agile project teams to ensure quality is driven into the heart of the development process.

• Proficient knowledge of a NodeJS and Express.
• Understanding differences between multiple delivery platforms (such as mobile vs, desktop), and optimizing output to match the specific platform
• Good understanding of server-side templating languages (such as Jade, EJS, Jinja, etc. depending on your technology stack)
• Good understanding of server-side CSS preprocessors (such as Stylus, Less, Sass etc. depending on your technology stack)
• Creating database schemas that represent and support business processes
• Data migration, transformation, and scripting
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform
• Creating database schemas that represent and support business processes
• Implementing automated testing platforms and unit tests
• Management of hosting environment, including database administration and scaling an application to support load changes
• Understanding of fundamental design principles behind a scalable application
• Good understanding of advanced JavaScript libraries and frameworks such as AngularJS.

• VueJS
• Express
• Socket.IO
• NuxtJS
• MongoDB (3.x)
• Mongoose

If you are looking to be part of the early-stage start-up team that is charting the course and solving a key pain point for the CXO, this opportunity is for you. The opportunity will provide you join a company where you can contribute to all aspects of the product definition, product building and solving some key challenges.

• Architect solutions and execution through hands-on development, quality-assurance, and prototyping 
• Collaborate with a UX/UI designers and other front-end and middle-tier engineers to design, prototype, and build user interface for complex cloud-based product 
• Participate in complete development life cycle activities like design, coding, testing and production release 
• Develop and maintain a scalable web and responsive applications 
• Exhibit Devops mindset – Work on continuous integration, including provisioning, deployment, testing, and version control of the software 
• Mentor new software developers and junior engineers

• Passionate engineer with 5 – 8 years of hands-on experience of developing next-generation user interface with high quality and performance 
• Strong desire to learn & evaluate new libraries/frameworks, and share knowledge with others 
• Ability to work in a fast-paced and agile development environment 
• Sound knowledge of front end standards and practices 
• Translating designs and wireframes into high-quality code 
• Knowledge of Redux, React.js and its core principles 
• Familiarity with RESTful APIs 
• Strong proficiency in JavaScript, AJAX, HTML5, CSS3, JSON, including DOM manipulation and the JavaScript object model 
• Experience with popular JS frameworks and libraries (React, Angular, JQuery, Ember, Babel, Webpack etc.) 
• Experience of building Single-page Web Apps 
• Ability to understand business requirements and translate them into technical requirements 
• Experience with test automation: TDD, unit/integration/functional testing 
• Proficient with debugging and testing tools to troubleshoot and optimize the UI 
• Solid understanding of object-oriented design and programming concepts, core JavaScript concepts like scope/closures, the event loop and asynchronous callbacks, promises

Good to have

• Full-stack development experience 
• Prior Startup Experience 
• Prior experience in developing real-time web applications 
• Experience with continuous deployment 
• Proficiency with Git/Github 
• Experience with GraphQL

Success Factors

• Start-up mindset 
• Good problem solving abilities 
• ‘Can-do’ attitude 
• Prior experience of working with globally distributed teams is an added advantage 
• Work with minimal supervision 
• Excellent communication skills and being able to work independently or in a full team