Oracle SCM FUNCTIONAL CONSULTANT

Job Summary

We are looking for a results-driven Performance Marketing Manager to lead customer acquisition and revenue growth through paid digital channels. The ideal candidate will have strong expertise in Meta Ads and Google Ads, with a proven track record of scaling campaigns while maintaining profitability. The role requires hands-on experience in analytics, attribution, tracking implementation, campaign optimization, and data-driven decision-making.

Key Responsibilities

Own customer acquisition and revenue growth through paid digital marketing channels.

Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.

Manage and scale monthly advertising budgets of ₹50 Lakhs or more while maintaining efficiency and profitability.

Monitor and optimize key performance metrics such as ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.

Develop and execute structured A/B testing strategies for audiences, creatives, offers, landing pages, and campaign structures.

Analyze customer journeys, conversion funnels, attribution models, and website performance to identify growth opportunities.

Collaborate with the creative team by preparing performance-focused creative briefs and recommending high-converting messaging and ad concepts.

Establish and maintain tracking standards, UTM taxonomy, and attribution consistency across Meta, Google Analytics, Shopify, and other marketing platforms.

Build and manage a creative testing framework with continuous optimization and iteration.

Allocate and optimize paid media budgets across channels based on data and business objectives.

Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

Identify and resolve tracking gaps, attribution issues, and reporting discrepancies.

Prepare detailed campaign performance reports with actionable insights and recommendations.

Stay updated with industry trends, platform updates, and digital marketing best practices.

Required Skills & Qualifications

4–6 years of hands-on experience in Performance Marketing, Paid Media Buying, or Growth Marketing.

Strong expertise in Meta Ads and Google Ads campaign management.

Experience managing monthly advertising budgets of ₹50 Lakhs or more.

Strong understanding of Shopify Analytics and the ability to reconcile data with Meta Ads and Google Ads.

Hands-on experience with:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Meta Pixel

Conversion API (CAPI)

Conversion Tracking

Strong knowledge of attribution models, customer journey analysis, marketing funnels, and performance reporting.

Experience briefing creative teams and developing high-converting ad creatives.

Excellent analytical and problem-solving skills with a data-driven approach.

Strong communication, ownership, and stakeholder management skills.

Ability to work in a fast-paced, performance-oriented environment.

Responsibilities

• Interact closely with design, product, and development teams to create elegant, usable, responsive and interactive interfaces across multiple devices.
• Turning UI/UX designs into prototypes, creating excellent interactions from designs, writing reusable content modules and maintainability of the code.
• Implement UI development principles to ensure that the product client-side serves at scale.
• Review and optimize the app usage by monitoring key metrics and rectifying the issues proactively.
• Review and Optimize application usage, by monitoring key metrics, for maximum speed and scalability
• Mentoring and guiding the team members.
• An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.

Requirements

• 5+ years of relevant work experience as a web developer, UI developer, Angular Developer or front-end engineer.
• Sound knowledge in HTML, CSS & JavaScript.
• Familiar with UI layouts, SASS, Bootstrap, and the CSS GRID system
• Proficient with Typescript (Angular 2 & above)
• Thorough understanding of the responsibilities of the platform, database, API, caching layer, proxies, and other web services used in the system.
• Passionate to create good design and usability
• A team player with excellent communication skills

• Proven hands-on Software Development experience
• Proven working experience in Java development
• Hands on experience in designing and developing applications using Java EE platforms
• Object Oriented analysis and design using common design patterns.
• Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management etc)
• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring Framework
• Experience as a Sun Certified Java Developer

• Bachelor’s/Master’s degree in Computer Engineering with 5+ experience writing high quality, efficient and maintainable code. Proficiency with Elixir or Erlang. Alternatively experience with at least two of Ruby on Rails, NodeJS, Python,Lisp/Clojure, Scala, Haskel or similar
• Proficiency with Typescript or Javascript using ReactJS, VueJS or similar.
• Good knowledge of SQL databases (PostgresSQL, MSSQL, Oracle or similar)
• Good knowledge of revision control system like GIT, SVN, TFS or similar
• Experience with NoSQL databases like InfluxDB, Prometheus, Elastic Stack, SOLR or similar is a plus.
• In depth knowledge of Linux would be a plus
• Exposure to schematic and layout design and understanding would be a plus.
• Experience working with the energy metering segment is a plus.

• The selected candidate will be handling software development activities in Elixir and Typescript
• Technical development activities as per client requirements and internal operational processes.
• Coordinate with multi geographical teams for technical development.
• Close coordination with Technical Support team to visit customers and understand requirements.
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• Maintaining/writing high quality code, tests and documentation

Job Description:

• working on all layers of architecture Understanding the flow of code and how it interacts with different components.
• Building REST API.
• Creating technical design documents by understanding requirements, and product objectives.
• Writing effective Unit tests
• Good analytical skills and innovative mind.
• Source code management.
• Excellent communication skills.

Desired Skills

• Experience on Mern Stack (MongoDB, Express.js, React, Node.js)
• Strong understanding of JavaScript, object-oriented JS, its quirks, and workarounds•
• Strong hands-on experience in JavaScript• Strong proficiency with JavaScript or CoffeeScript depending on your technology stack.
• Good understanding of server-side CSS preprocessors such as Stylus, Less•
• Basic understanding of web markup, including HTML5 and CSS3• Good understanding of asynchronous request handling, partial page updates, jQuery, and AJAX•
• Proficient understanding of cross-browser compatibility issues and ways to work around such issues• Familiarity with JavaScript module loaders, such as Require.js and AMD•
• Proficient understanding of code versioning tools, such as SVN• Good understanding of browser rendering behavior and performance
• Key Programming Skills: MERN stack, full stack, React, Java, HTML/CSS, JavaScript, Bootstrap.
• Experience working with Rest based APIs