NOTE: Please apply only if - a) You've founding team or founder experience. b) You're from IIT/IIM/NIT/BITS. c) You've graduated in 2021/2022/2023 ONLY.
Location: Anywhere in India
Timing: US timing
About the Role
We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can scale, the company is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you
You will directly work with the founders.
We are looking for an exceptional individual who can take up the challenge to build a global fintech from the ground up. As the hustler in team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen
You will work closely with marketing, product, sales, and design teams and play a pivotal role in shaping our growth trajectory. You will be required to:
- Set up process for Outbound prospecting (reach out/follow up) via different channels.
- Inbound conversion - Set up and own inbound leads via automated follow up communication.
- Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and communities for relevant leads etc.
- Collaborate with industry leaders/influencers to organize webinars; conceptualize the topics of discussion based on pain points of TG and find creative ways to market the webinar.
- Work with long form content writer to create whitepapers, eBooks, templates and other resources that add value to our TG.
- Conceptualize, co-create and distribute newsletters.
- SEO - Make the company rank #1 for relevant short and long tail keywords.
- Partnerships - Forge strategic partnerships that drive revenue.
- Community - Build & nurture a close-knit community of potential/existing customers.
- Drive channels such as G2 and marketplace listings to get inbound flow.
- Get involved in other go-to-market efforts once the outbound playbook is optimized.
- Product Marketing: Product launches, Explainer videos, exploring engineering as marketing, etc.
- Organic Marketing: Blog posts, social media, Newsletters, SEO etc.
- Email Marketing: Manage lists, track opens, deliverability, domain blacklisting etc.
- Content Creation: Write content to educate internal and external stakeholders on product features and benefits.
Key Responsibilities
- 6 to 24 months of experience building a startup, doing consulting/venture capital, or working in a go-to-market/growth role.
- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup.
- Passion for learning new products and industries - excited to dive into the nitty-gritty technical details.
- Strong problem-solving ability and performance/metrics-driven thinking without missing creativity.
- Willingness to get your hands dirty and do the grunt work in the early days.
- Adaptable to work across time zones to cater to a global customer base.
- Excellent written and oral communication skills
- Experience in driving cross-functional initiatives, and also working independently.
- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment.
- Detail-oriented with extremely good follow-up skills, self-driven, and proactive.
- Basic knowledge of SEO, tools used to plan and measure SEO results.
- Self-driven individual with high ownership and strong work ethic.
- Previous entrepreneurial experience is a huge plus.
- Not taking yourself too seriously :)
Good to Have
- Experience catering to CFO persona is a plus.
- Familiarity with billing systems, CPQ and accounting systems is a plus.
- Experience building a small team of interns is a plus.
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