About WAT Media
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Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
Job Responsibilities
- Design machine learning systems
- Research and implement appropriate ML algorithms and tools
- Develop machine learning applications according to requirements
- Select appropriate datasets and data representation methods
- Run machine learning tests and experiments
- Perform statistical analysis and fine-tuning using test results
- Train and retrain systems when necessary
Requirements for the Job
- Bachelor’s/Master's/PhD in Computer Science, Mathematics, Statistics or equivalent field andmust have a minimum of 2 years of overall experience in tier one colleges
- Minimum 1 year of experience working as a Data Scientist in deploying ML at scale in production
- Experience in machine learning techniques (e.g. NLP, Computer Vision, BERT, LSTM etc..) andframeworks (e.g. TensorFlow, PyTorch, Scikit-learn, etc.)
- Working knowledge in deployment of Python systems (using Flask, Tensorflow Serving)
- Previous experience in following areas will be preferred: Natural Language Processing(NLP) - Using LSTM and BERT; chatbots or dialogue systems, machine translation, comprehension of text, text summarization.
- Computer Vision - Deep Neural Networks/CNNs for object detection and image classification, transfer learning pipeline and object detection/instance segmentation (Mask R-CNN, Yolo, SSD).
The Lead UI/UX Designer must be a great leader with the ability to maximize the talents of the teams. Doing so means being a coach, an instructor, a team leader and a critic all at once. The Lead UI/UX Designer work with User Experience Designers, Visual Designers, User Researchers, Front End Engineers, Business Analysts, Copywriters, and other Marketers on a regular basis to ensure the full experience of the UI/UX of the website, web application or mobile application is being taken care of.
Lead UIUX Design Job Description
- Maintain ownership of the product vision and roadmap and improving the product development process. Lead the team in expanding mastery of the business goals of each design request and pushing back on stakeholders with innovative UX/UI proposals.
- Demonstrate high quality design practices. This includes participation in all aspects of UX: research, ideation, strategy, interaction design, and visual design.
- Conceptualise original ideas that bring simplicity and user friendliness to complex design roadblocks, working on a framework for judging the success or failure of the product, prioritising feature development and structuring product failures.
- Empower and mentor designers in the team, fostering a collaborative, productive, and positive environment within a growing team.
- Lead design strategy activities to understand user needs & business opportunities, uncover business/user needs, generate potential solutions, craft a holistic vision for the end-to-end product and develop roadmaps for achieving that future.
- Maintain and further build design team workflows that ensure that all designs delivered are in line with style guides and are of high quality standards.
- Ensure that the projects are delivered on a timely manner.
- Highly communicative and responsive both within the team and to stakeholders across the company while managing a large volume of ongoing projects.
Requirements:
- 6+ years of industry experience as a UI/UX designer and/or manager in a cross-functional UI/UX team, dedicated to the complete UI/UX design and development lifecycle of several successfully launched desktop and mobile applications.
- Deep understanding of the iOS and Android platforms and experience designing and launching products for both.
- Proven success designing and optimizing high-quality product experiences for a variety of platforms including desktop, web and mobile. Experience in B2B platforms is an advantage.
- Mastery of UX interaction and design principles and deliverables including rapid prototyping, concept diagrams, user scenarios, wireframes, flows, experience maps, design patterns and annotated comps.
- Architect system wide design solutions that satisfy both product and engineering requirements.
- Experience managing a team of around 6-8 UI/UX designers. Ability to communicate with different departments of a multi-national and dynamic company
- Working knowledge of the capabilities and constraints of web front-end technologies including HTML5, CSS, JavaScript, Bootstrap as well as iOS components and Material Design.
- Drive and willingness to go the extra mile with a strong work ethic.
- Experience in other type of designs (online ads, print, etc.) will be an advantage.
ob Description:
Position: Telesales Executive
🌟 Join the Fastest Growing Startup! 🚀
YOLOFARMS.IN is a recently funded startup providing stunning villas for rent, perfect for celebrations, shoots, and stays. 🏰
Requirements:
✅ Minimum 3 years of experience in telesales, preferably in a startup environment.
✅ Proven track record of achieving high conversion rates (20%+) from provided leads.
✅ Ability to handle 40 leads per day and achieve a daily sales target of 80k.
✅ Availability from 2 PM to 11 PM.
💰 Competitive Salary and Incentives! 💸
🔹 Base salary: 35k
🔹 Lucrative incentive structure: 7.5% (1.8 lacs monthly)
🔍 Selection Process:
1️⃣ Initial resume filtration.
2️⃣ Telephonic interviews.
3️⃣ Video call interviews.
4️⃣ Task-based assessment.
5️⃣ Final one-on-one interview for formalities.
🌟 Desired Skills:
✨ Excellent communication and convincing abilities.
✨ Strong customer support skills.
✨ Hospitality, politeness, and humility.
✨ Logical thinking and problem-solving abilities.
🌍 Preferred Background:
✨ Previous experience in hospitality, tours & travels, edtech, MLM, event, real estate, packages, and luxury lifestyle industries.
✨ Candidates should show commitment and no frequent job switching.
📆 Responsibilities:
1️⃣ Handle inbound leads and calls.
2️⃣ Book sales and provide after-sales support.
3️⃣ Ensure end-to-end customer satisfaction.
📍 Location: Surat (Relocation required)
Don't miss out on this incredible opportunity! Apply now and be a part of our growing success story! 🌱
Technical Knowledge (Must Have)
- Strong experience in SQL / HiveQL/ AWS Athena,
- Strong expertise in the development of data pipelines (snaplogic is preferred).
- Design, Development, Deployment and administration of data processing applications.
- Good Exposure towards AWS and Azure Cloud computing environments.
- Knowledge around BigData, AWS Cloud Architecture, Best practices, Securities, Governance, Metadata Management, Data Quality etc.
- Data extraction through various firm sources (RDBMS, Unstructured Data Sources) and load to datalake with all best practices.
- Knowledge in Python
- Good knowledge in NoSQL technologies (Neo4J/ MongoDB)
- Experience/knowledge in SnapLogic (ETL Technologies)
- Working knowledge on Unix (AIX, Linux), shell scripting
- Experience/knowledge in Data Modeling. Database Development
- Experience/knowledge creation of reports and dashboards in Tableau/ PowerBI
API Lead Developer
Job Overview:
As an API developer for a very large client, you will be filling the role of a hands-on Azure API Developer. we are looking for someone who has the necessary technical expertise to build and maintain sustainable API Solutions to support identified needs and expectations from the client.
Delivery Responsibilities
- Implement an API architecture using Azure API Management, including security, API Gateway, Analytics, and API Services
- Design reusable assets, components, standards, frameworks, and processes to support and facilitate API and integration projects
- Conduct functional, regression, and load testing on API’s
- Gather requirements and defining the strategy for application integration
- Develop using the following types of Integration protocols/principles: SOAP and Web services stack, REST APIs, RESTful, RPC/RFC
- Analyze, design, and coordinate the development of major components of the APIs including hands on implementation, testing, review, build automation, and documentation
- Work with DevOps team to package release components to deploy into higher environment
Required Qualifications
- Expert Hands-on experience in the following:
- Technologies such as Spring Boot, Microservices, API Management & Gateway, Event Streaming, Cloud-Native Patterns, Observability & Performance optimizations
- Data modelling, Master and Operational Data Stores, Data ingestion & distribution patterns, ETL / ELT technologies, Relational and Non-Relational DB's, DB Optimization patterns
- At least 5+ years of experience with Azure APIM
- At least 8+ years’ experience in Azure SaaS and PaaS
- At least 8+ years’ experience in API Management including technologies such as Mulesoft and Apigee
- At least last 5 years in consulting with the latest implementation on Azure SaaS services
- At least 5+ years in MS SQL / MySQL development including data modeling, concurrency, stored procedure development and tuning
- Excellent communication skills with a demonstrated ability to engage, influence, and encourage partners and stakeholders to drive collaboration and alignment
- High degree of organization, individual initiative, results and solution oriented, and personal accountability and resiliency
- Should be a self-starter and team player, capable of working with a team of architects, co-developers, and business analysts
Preferred Qualifications:
- Ability to work as a collaborative team, mentoring and training the junior team members
- Working knowledge on building and working on/around data integration / engineering / Orchestration
- Position requires expert knowledge across multiple platforms, integration patterns, processes, data/domain models, and architectures.
- Candidates must demonstrate an understanding of the following disciplines: enterprise architecture, business architecture, information architecture, application architecture, and integration architecture.
- Ability to focus on business solutions and understand how to achieve them according to the given timeframes and resources.
- Recognized as an expert/thought leader. Anticipates and solves highly complex problems with a broad impact on a business area.
- Experience with Agile Methodology / Scaled Agile Framework (SAFe).
- Outstanding oral and written communication skills including formal presentations for all levels of management combined with strong collaboration/influencing.
Preferred Education/Skills:
- Prefer Master’s degree
- Bachelor’s Degree in Computer Science with a minimum of 12+ years relevant experience or equivalent.
• Rich experience in Javascript / NodeJS
• Front end frameworks such as Angular, Bootstrap, Pug, Jquery
• Experience in web frameworks like ExpressJS, Webpack
• Experience in Nginx, Redis, Apache Kafka and MQTT
• Experience with MongoDB
• Experience with Version Control Systems like Git / Mercurial
• Sound knowledge in Software engineering best practices
• Sound knowledge in RestFul API Design
• Working knowledge of Automated testing tools
• Experience in maintaining production servers (Optional)
• Experience with Azure DevOps (Optional)
Others:
• Experience in digital payments or financial services industry will be an advantage.
• Participation in the processes of strategic project-planning meetings.
• Accountable for the overall application lifecycle process.
• Collaborate with External Development Teams.
• Define and communicate technical / design requirements, understanding of the workflow
and write code as per coding standards.
• Develop functional and sustainable web applications with clean codes
• Focus on coding and debugging
You will be part of a talented software team that works on mission critical applications. Candidates should be willing to increase his/her circle of competence by researching for solutions in handover mannual and online resources. Ability to work independently is highly appreciated.
Requirements :-
- Graduate in Computer Science, Engineering or a related subject.
- 2+ years proven hands-on Software Development experience in JAVA.
- Perseverent in solving coding problems.
- Understanding of concepts related to .xml and .xsd files like targetNamespace, schema, xml datatypes, linkbases, arcs etc.
- Strong knowledge and hands-on experience of Java OOPs concepts, inheritance, abstract classes, interfaces, generics, exception handling and multithreading.
Good to have :-
- Experience with XML parsers like SAX.
- Experience with JSON file processing libraries like GSON.
- Dependency and build management using Maven scripts.
- Familiarity with Tomcat deployment.
- Familiarity with Spring Boot.
- Familiarity with Git/SVN for version control.
Responsibilities :-
- Developing features for validation engine.
- Attending client queries and assisting the clients in product integration.
- Catchup with the XBRL domain asap.
- Debugging and fixing bugs in the codebase. Testing changes for impact using available test harnesses.
- Hands-on programmer with ability to write idiomatic code in Java
- Strong preference to write automated unit & integration tests
- Prior experience in designing & deploying Microservices and performant REST APIs
- Good understanding of and experience in Continuous Integration / Continuous Delivery
- Hand-on experience using one of the server-side Java frameworks such as Spring Boot
- Excellent communication skills
Nice to have
- Experience working with AWS or other Cloud providers
- Experience working in Event-Driven systems (using Apache Kafka or something similar)
- Exposure to Angular or React