Graphic Designer

Hello ,

Greeting From TOPS Infosolutions!

It was a pleasure to connect with you today to discuss the career opportunity of a Technical Content Writer role at  Tops Infosolutions. 

Company Details: 

Website: https://www.topsinfosolutions.com/

TOPS Infosolutions, an IT Services & Enterprise Solutions Provider, combines Tech Expertise and Business Intelligence to enable Organizations to make the most of their business operations and customers.

As a software development and consulting company, we offer services to enterprises and startups, over 250 clients in more than 20 countries entrust TOPS in diverse industry verticals of software development including real estate, healthcare, retail, hospitality, food & beverages, manufacturing, etc.

Global IT leaders and consumer brands prefer TOPS for its pool of experienced developers, prodigious management, and a strong commitment to quality and deadlines.

Our clients praise us for our agile approach to development, flexible working hours, real-time collaboration, maintenance, and support, and a strong adherence to standard development practices.

Our competitive edge is a result of handling more projects than our competitors and yet meeting our deadlines efficiently while ensuring quality and cost-effectiveness.

Total Exp: 3-5 years 

Job Location: Ahmedabad - WFO 

Job Description: 

Roles / Responsibilities:

• Create high-quality, Research based & engaging content, including Landing Pages, blogs, portfolio, case studies, guest blogging and more.
• Collaborate with the team to develop and execute the content.
• Updating website content as needed
• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices
• Conducting simple keyword research and use SEO guidelines to increase web traffic
• Present drafts and final deliverables to the internal team, and founders as needed, and participate in brainstorming sessions from time-to-time
• Revise copy based on feedback/direction
• Be willing to suggest creative ways to showcase our products to a distinct set of users and customers worldwide
• Ensure brand image and message is being maintained across all company communication

Requirements: 

• Exceptional proficiency in written and verbal English communication is essential.
• Proven Strong Written Communication Skills
• Minimum 3+ years Experience in Technical writing (with work samples)
• Knowledge of IT industry and jargons is desirable
• Familiarity with content management systems

Regards,

Strong senior motion graphics designer profile

Mandatory (Experience 1): Must have 3 + years of professional experience in motion design with direct exposure to app-based and web-based products.

Mandatory (Experience 2): Must have end-to-end ownership of product motion design, including UI animations, micro-interactions, and product showreels that have shipped in live products.

Mandatory (Portfolio): Must have a strong portfolio showcasing product-focused motion design, UI/UX animations, and micro-interactions (not marketing-only work).

Mandatory (Domain): Must have demonstrated experience working on digital products (mobile apps / web platforms / SaaS / dashboards).

Mandatory (Collaboration):Must have experience collaborating with product designers and developers, and be able to clearly articulate motion decisions and UX rationale.

Mandatory (Tools & Skills) – Must have strong expertise in Figma, After Effects, Protopie, Lottie, and related prototyping tools.

Mandatory (Exclusion) – Do not consider candidates focused mainly on illustrartion or marketing motion graphics (ads, banners, brand films, video editing).

Who are we?

SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

About the role:

• Profile - Conversion Rate Optimization
• Role - Full-time
• Grade - Manager / Senior Manager
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be:

• Creating conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
• Conducting internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Establishing and maintaining a clear backlog, and defining the optimization roadmap that will increase conversion, customer engagement, and other KPIs
• Aligning stakeholders on root issues and opportunities based on statistical data based evidence
• Identifying optimization opportunities, analyzing and interpreting site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
• Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
• Troubleshooting and spotting existing issues with optimization test set-ups and present results internally through the production of high-quality documentation
• Organizing and visualizing website data to analyze, identify, and address friction points on a prospect’s path to conversion

What are we looking for?

• A data obsessed CRO Manager to help us convert prospects to users through each stage of the customer journey. The ideal candidate will not only help uncover and collect accurate data but connect the dots between data and the desired business outcomes. Above all, we are looking for a resilient team player who will revisit and re-experiment till the code is cracked
• 5+years' experience working specifically in CRO and Analytics
• Prior experience in working in the B2B/ SaaS setup in the international markets
• Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
• Deep understanding of conversion/persuasion best practices
• Good understanding of UX/UI design principles
• Copywriting skills, particularly the ability to write compelling value propositions
• Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test&Target, HotJar, Unbounce, etc.
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Excellent attention to detail and strong organizational skills
• Proactive and self-motivated to seek answers, generate ideas, and develop new skills
• Impeccable English communication skills

About SocialPilot

For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are “cheap” but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products that they thought were “discounted”.

SocialPilot was created in 2014 to change this.

At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise-class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customer’s business is equally important and deserves immediate attention including 24x5 chat, emails, and phone calls.

Today, over 9000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

Our impact so far

• Helped 9000+ marketing agencies and SMBs
• 1 billion+ social media posts published
• One of the fastest growing SaaS companies in India as listed by Inc 42
• Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius 

What we believe in

• Customer Obsession We put customers first while making decisions and planning future goals
• Ownership We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
• Relentless When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
• Nimbleness We respond rapidly to changing circumstances and customer needs
• Collaboration Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together

Why join us

• Work-life balance 5-days work week to help you make the most of work and life
• Open door policy Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like workspace A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
• Unwind Catch up with your colleagues or guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
• Celebrate From birthdays to festivals - we don’t miss any occasion to celebrate however small or big

Content Writer 

Responsibility

• Produce well-researched content for publication, social channel and website.
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Video Content Writing

• 1- 6 months experience as Content Writing Internship or Bachelor's degree in communications, marketing, english, journalism, or related field.

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description">Copywriter or similar role.
• Experience doing research using multiple sources.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Portfolio of published articles.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with each client's requirements and the company's brand image, products, and services

• Planning, budgeting and forecasting
• Developing a framework and providing guidance on planning, budgeting and forecasting to various functions and businesses and ensuring adherence to corporate guidelines
• Performing financial reporting, ad-hoc business analyses and financial modelling
• Presenting recommendations to category leadership on strategic decisions and planned future initiatives
• Providing controllership to the business and building processes that augments transparency and improves controls
• Validating scenario analysis/simulations/ ‘what if’ analysis prepared by Functional Heads/ SBU Heads
• Historical trend analysis of capital and operating expenditures for budget creation and decision support
• Consolidating and monitoring annual budgets and forecasts received from various functions and SBU Heads
• Facilitating financial reviews with business group and working with category leader to ensure effective finance and cost management
• Managing financial planning and analysis, forecasting product lines using the key input levers to the business– pricing, selection and convenience
• Facilitating weekly/ monthly/ quarterly reviews (MBR, QBR) with data analysis and follow through with category leader on actionable items for improving business metrics over a period of time
• Providing commentary for budget vs. actual result variations

What you need to have:

• Qualified CA/ICWA with 3+ years of post-qualification experience
• In-depth knowledge of costing, reconciliation, planning, budgeting and forecasting
• Experience developing financial reports and metrics