Google Ads Expert

Job Specifications

We are looking for a passionate Laravel/edtech Product manager to join our team. The ideal candidate will be an

enthusiastic project manager eager to learn and grow his/her skills in the field.

Job Responsibilities

● Be able to take a finished specification or design and create functional software environment.

● Ability to think critically, conduct research and creatively solve problems.

● Ability to communicate clearly with stakeholders and peers, and the ability to collaborate as a team.

● Develop and deploy new features to facilitate related procedures and tools if necessary

● Good knowledge of relational databases, version control tools and of developing web services

Qualification and experience

● Knowledge of PHP, Laravel, MySQL, Apache and Linux servers

● Knowledge of design patterns, composition and object-oriented development

● Experience working with APIs, both integrating a third-party API and creating your own when necessary

● Experience in test automation and test-driven development

● Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and

functionality

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job Title- Digital Marketing

Skills Required- SEM, SEO, SMM, Off-Page optimization, OFF-Page Optimization.

Eperience Period- 3-4Years

Packages- 3 to 5 LPA

Location - Coimbatore.

Experience: Mobile testing (both Android & iOS).

Technical Skills:

Strong in debugging.

Well-versed with API level validation from logs.

Familiar with database-level validation and queries.

Experience in backend testing and understanding of service interactions.

Testing Coverage:

Capable of designing end-to-end test cases.

Strong in negative, edge-case, and performance scenarios coverage.

Process Knowledge:

Familiar with Agile ceremonies (Grooming, Sprint Planning, Retrospective) and QA roles and responsibilities.

Can contribute effectively in bug triage and RCA discussions.

• Job Title

• Actively seek out new sales opportunities through cold calling, networking and social media
• Conduct market research to identify selling possibilities and evaluate customer needs
• Set up meetings with potential clients and listen to their wishes and concerns
• Prepare and deliver appropriate presentations on products and services
• Create frequent reviews and reports with sales data
• Participate on behalf of the company in conferences
• Negotiate/close deals and handle complaints or objections
• Collaborate with team members to achieve better results
• Client handling
• Gather feedback from customers and share with internal teams

Roles and Responsibilities

Build websites using WordPress

Write coding using HTML and CSS

Design new features for existing websites.

Customize themes to meet existing website requirements

Web Technologies/scripts: AJAX, HTML HTML 5, XHTML, CSS 3, JavaScript, Json-LD, DHTML,

XML/Web Services, XSLT, Soap, NUSOAP, CSS Webkit

Webservers: Apache, IIS, WAMP, XAMMP

Editors: Macromedia Dreamweaver, Notepad++, Text pad.

Versioning Tools: SVN, CVS, VSS, TortoiseCVS.

Operating Systems: Linux, Windows 7, Windows Vista, WINDOWS XP.

CMS: Joomla, Mambo, Drupal, Wordpress

Web Editors: FCK, TinyMCE

Administrative Tools: PhpMyAdmin, Navicat, SQLYOG, Toad

Framework: MVC, CodeIgniter, Zend, CakePHP

Languages PHP4/5

Databases: MySQL4/5, SQL SERVER, Oracle

Key Skills

• In depth knowledge of Node.js
• Knowledge of integration with front-end JavaScript libraries and frameworks like react js
• Should be experienced with Micro-services.
• Knowledge of both SQL and NoSQL databases such as MySQL, Oracle, MongoDB
• Working experience of Git preferably bitbucket.
• Good knowledge of CI/CD preferably using bitbucket pipelines and Jenkins.
• Working knowledge of agile methodologies and techniques