GTM Associate

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

We have an excellent opportunity in our Business Development Team. This is a full-time on-site role for a Senior Business Development Executive located in Mumbai. The Senior Business Development Executive will be responsible for generating new business opportunities, lead generation, managing accounts, and daily business operations within the company.

PFB the Job & Company details for your review

Job Position: Senior BDE

Job Description:

• Finding Key Contacts from the Targeted Accounts / Region. 
• Identify the various stakeholders within the targeted organization and understand how to gather key information like reporting structure, budget cycles & building relationships with key stake holders. 
• Networking and Initiating Dialogues with Senior Executives in Corporate (CPO, V.P, Directors Etc.). 
• Recognize the decision makers and generate Interest among them Via Phone Calls and Emails. 
• Develop presentations and proposals for key accounts in line with client requirements. 
• Engage with prospects on an on-going basis for requirement gathering and relationship building throughout the sales cycle. 
• Provide strategic inputs for the business based on interactions with prospective customers. 

Job Requirements: 

Experience: 2+ years 

• Presales / Lead Generation.
• Experience with international prospects / clients (especially North America & Western Europe).
• Delivering demos and hosting pre-sales calls will be strongly preferred.
• Handling annual / quarterly sales quota with proven track record.

Skills Required:

• Confident & goal-oriented team player with good grip on the English language. 
• Powerful verbal, written, presentation, facilitation, communication, relationship building, social networking skills. 
• Strategic, analytical and problem solving mindset. Must have an aptitude for analytical concepts and critical thinking. 
• Ability to work independently and proactively in a dynamic environment. 
• Ability to grow and handle more responsibility / accountability 
• Should be com be comfortable working in flexible shifts timings, as will be handling a Specific Territory in International Market from Mumbai. 
• Preference will be given to those who have basic understanding of IT. 

Preferred:

• Fairly Tech background. 
• Selling experience in the IT services / products domain. 
• Experience in consultative selling is a big plus.

Key Responsibilities:

-Social Media Strategy Development: Collaborate with the marketing team to craft and implement social media strategies that align with company goals, driving engagement, brand awareness, and lead generation.

-Content Creation & Curation: Research, create, and schedule engaging social media content including posts, banners, and short-form videos to effectively communicate the brand’s message and promote campaigns.

-Community Management: Monitor and engage with social media communities, responding to comments, messages, and inquiries to foster positive relationships with followers and build brand loyalty.

-Campaign Management: Design, execute, and optimize paid social media campaigns on platforms like Meta, LinkedIn, and Twitter to generate leads, boost brand visibility, and achieve targeted KPIs.

-Performance Tracking & Reporting: Use analytics tools to track, analyze, and report on the performance of social media campaigns and posts, making recommendations for improvement and growth.

What We’re Looking For:

Creative Thinkers: Passionate about exploring new trends and content formats.

Self-Starter: Independent, results-driven, and able to manage projects with minimal supervision.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, or related field.

Experience: 1+ year(s) in social media marketing or content creation.

Skills: Strong English communication skills and creative content abilities.

Looking for a 5+ years experienced Senior Full-stack Engineer (Backend Heavy) for a research-focused, product-based, US-based Startup.

AI Assistant for Research using state-of-the-art language models (AI Agent for Academic Research)

At SciSpace, we're using language models to automate and streamline research workflows from start to finish. And the best part? We're 

already making waves in the industry, with a whopping 5 million users 

on board as of November 2025! Our users love us too, with a 40% 

MOM retention rate and 10% of them using our app more than once 

a week! We're growing by more than 50% every month, all thanks to 

our awesome users spreading the word (see it yourself on Twitter). Andwith almost weekly feature launches since our inception, we're 

constantly pushing the boundaries of what's possible. Our team of 

experts in design, frontend, fullstack engineering, and machine learning

are already in place, but we're always on the lookout for new talent to help us take things to the next level. Our user base is super engaged and always eager to provide feedback, making Scispace one of the most advanced applications of language models out there.

We are looking for insatiably curious, always learning SDE 2 Fullstack Engineers. You could get a chance to work on the most important and challenging problems at scale.

Responsibilities:

* Work in managing products as part of SciSpace product suite.

* Partner with product owners in designing software that becomes part of researchers’ lives

* Model real-world scenarios into code that can build the SciSpace platform

* Test code that you write and continuously improve practices at SciSpace

* Arrive at technology decisions after extensive debates with other engineers

* Manage large projects from conceptualisation, all the way through deployments

* Evolve an ecosystem of tools and libraries that make it possible for SciSpace to provide reliable, always-on, performant services to our users

* Partner with other engineers in developing an architecture that is resilient to changes in product requirements and usage

* Work on the user-interface side and deliver a snappy, enjoyable experience to your users

Our Ideal Candidate would:

* Strong grasp of one high-level language like Python, JavaScript, etc.

* Strong grasp of front-end HTML/CSS, non-trivial browser-side JavaScript

* General awareness of SQL and database design concepts

* Solid understanding of testing fundamentals

* Strong communication skills

* Should have prior experience in managing and executing technology products.

Bonus:

* Prior experience working with high-volume, always-available web applications

* Experience in ElasticSearch.

* Experience in distributed systems.

* Experience working with a Start-up is a plus point.

From day one, Smarsh was built on a set of core values that have motivated and sustained us – People First, Inspire Confidence, and Embrace the Impossible. We ask that each of our employees – whether new or old- ingrain these values in our day-to-day decisions, call on them while serving our customers and our peers and apply them when creating the best possible products, we can imagine.

Smarsh is a global leader in natural language processing, artificial intelligence, and machine learning. Smarsh’s SaaS solutions transforms the risk and compliance industry with the first integrated, AI-powered solution for the retention, oversight, and analysis of electronic communications.

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility, and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.

What You Will Be Doing

As a Total Rewards Analyst you will be responsible for developing, implementing, and administering the entire spectrum of total rewards and not limited to compensation and benefit policies and programs, which support company objectives and local practices. You will also provide HR and leadership with processes and tools that facilitate the administration of equitable quality programs and ensures a competitive market position for the organization. You will be developing and/or participating in compensation/benefit surveys to analyse company’s competitive position. You will be ensuring company compliance with government laws governing both compensation and benefits practices.

Responsibilities

• Support day to day compensation & benefits management and operations in the region to ensure alignment with business goals and a robust Total Rewards framework to attract, motivate, engage, and retain employees
• Overall compensation philosophy design – Building the system to keep pay equitable to market and creation of systems for delivery at scale.
• End to End Support to our rewards cycles (mid-year and year-end) including the review current offerings and plans for enhancements and changes, rollout and communication materials.
• Assist with the compliance and governance of compensation and benefits policies and programs, monitor market trends, identify risks, perform audits, and provide solutions
• Act as the first point of contact for compensation and benefits queries and issues raised by employees, payroll, HR, and vendors including managing invoices.
• Lead compliance and adherence to global and local instructions/policies, and relevant local regulations / legislations.
• Create and maintain the regional compensation and benefits content on the employee portal based on the current programs and policies.
• Conduct routine market research and provide timely compensation analysis and support for new hire offers compensation & benefits packages related to job changes and relocations.
• Can contribute to a collaborative work environment with the goal to improve the delivery of compensation and benefits.
• Demonstrate excellent customer service through using effective communication skills in written and verbal interactions.
• Are comfortable working independently/with minimum supervision and interacting with employees at all levels across the globe
• Manage enrolment data for benefits including reconciliation and coordination with vendors to find solutions and resolve inquiries.
• Work on benefits solutions during M&A Cycles, planning on budgeting and harmonization.
• Partner with global total rewards teams to derive and deliver solutions at scale

Why Smarsh?

Ready to join a thriving tech company that’s redefining digital archiving and business intelligence?

Smarsh is the leading comprehensive archiving platform. Recognized as one of today’s fastest growing companies in the U.S., Smarsh delivers innovative cloud-based solutions that help organizations manage and enforce flexible and secure records retention and compliance strategies for electronic communications, including social media and enterprise social networks (Yammer, Chatter, Facebook, LinkedIn and more).

Our motto is ‘People First. Inspire Confidence. Embrace the Impossible.’ We hire lifelong learners who have a passion for their discipline and a track record of excellence. To learn more about us, visit www.smarsh.com/careers

Job Summary

Global Lancers is looking for an Android developer responsible for the development and maintenance of applications. Your primary focus will be the development of Android applications and their integration with back-end services. You will be working along-side other engineers and developers working on different layers of the infrastructure. Therefore, commitment to collaborative problem solving, sophisticated design, and creating quality products is essential.

Responsibilities and Duties

• Design, build, and maintain high performance, reusable, and reliable code
• Ensure the best possible performance, quality, and responsiveness of the application
• Identify and correct bottlenecks and fix bugs

Key Skills

Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes., Familiarity with RESTful APIs to connect Android applications to back-end services, Strong knowledge of Android UI design principles, patterns, and best practices, Experience with offline storage, threading, and performance tuning

Required Experience and Qualifications

• Exp- min 3 years
• Knowledge of the libraries available for common tasks
• Familiarity with cloud message APIs and push notifications
• Understanding of Google’s Android design principles and interface guidelines
• Proficient understanding of code versioning tools, such as Git

What you will be doing

As a User Experience Researcher, you’ll play a critical role in creating useful, usable, and delightful products. Working with stakeholders across functions and levels, you'll have impact at all stages of product development. You will conduct end- to-end research using a variety of methodologies, helping us gain confidence in our understanding of our users, their needs and the opportunities this uncovers for our products. You'll be empowered to work with autonomy and creativity every step of the way, partnering with key stakeholders across product management, design, analytics, data science, marketing and engineering to influence product design and direction.

What you will be doing

• Build and execute impactful research plans that provide deep customer insights needed to impact strategy and UX. Innovate and develop approaches to measure users’ experiences.
• Execute rigorous research within complex constraints such as recruiting hard-to-reach audiences, overcoming remote research technology challenges, and adapting approaches to give people of all abilities, languages, and boundaries space to contribute.
• Synthesize and derive insights across research that you will conduct on your own or in partnership with other researchers, prior research, and quantitative data sources including product telemetry and experimentation to derive useful and human-centered insights.
• Build clear and compelling narratives that land your customer-focused, human-centric research insights at the right level of altitude for different partners including engineering, design, and marketing teams.
• Continuously inform design and engineering plans using customer insight (qualitative and quantitative). Critical to this accountability will be identifying gaps and customer pain points, as well as potential customer delighters.

What are we looking for

• 5+years of UX Research and analysis experience in the consumer-facing Product space.
• Extensive experience with qualitative and quantitative user research, including experimental design, sample selection and recruiting, surveys, focus groups, in-person and remote usability testing, ethnographic field research, and more.
• Portfolio containing work samples representing complex system research and user testing outcomes for web, desktop and mobile experiences.
• Degree in HCI, Human Factors, Anthropology, Cognitive Science, Psychology, Engineering or a related subject, and practical, hands-on experience conducting research in technology-related fields.
• Ability to productively collaborate with project stakeholders and teams that are both local and geographically distributed, representing a variety of cultures.
• Ability to keep track of multiple projects and connect the dots, to complement the core product and business values.
• Willingness to work both independently and collaboratively with tight deadlines, and multi-task efficiently in high volume, fast-paced settings.
• Strong communication skills to confidently present to various audience types and seniority levels, and an ability to provide bottom-line insights that help teams realize the tangible value and productively execute on research/testing findings.
• Strong data collection and analysis skills to be self-sufficient in generating, analyzing and presenting results from quantitative & qualitative research, and an ability to translate complex analyses into actionable and sustainable recommendations.
• Commitment to best practices, user advocacy, and thought leadership that drive positive outcomes focused on high levels of quality and innovation.

What will you get

• Chance to play a pivotal role in designing and building next-gen hospitality tech platform
• Top tier scale from day 1 - related battle scars/glory
• Chance to work with world-class talent (Ex Amazon, Apple, Walmart, Swiggy etc)

We are looking for a HubSpot expert with demonstrable, hands-on experience implementing HubSpot’s marketing, sales, operations, and customer service automation.

You should have a solid understanding of the HubSpot Inbound Marketing ecosystem in order to facilitate lead generation, nurturing, scoring, and closing.

You will be responsible for executing marketing automation and inbound strategies, as well as implementation within the HubSpot platform.

Responsibilities and Duties:

Set up and manage marketing/sales automation through Hubspot

• Marketing Hub: Setting up a newsletter, Managing Blog, Content marketing, Social Media Marketing, SEO, Pillar-Cluster strategy, Marketing Automation
• Sales Hub: Sales Enablement using documents, Meeting tool, Sequences, Calling tool integration, Task management (follow-ups), Deal Management, Reporting, Mail provider integrations - Gmail, Outlook, etc.
• Service Hub: Automatic ticket creation, Custom stages of a custom Service pipeline, Workflows within different stages, Automatic ticket opening and closures
• CMS: Website migration, Domain configuration, Website management, Traffic analytics

Leverage all Hubspot features effectively; this includes:

• Import/export of data (contacts/companies/deals)
• Data segmentation
• Creating active and static lists
• Data normalization
• Email Marketing using HubSpot (newsletters, promotional, services)
• Creating deal stages and pipeline
• Create conversation inbox
• Lead Generation implementation
• Creating emails (content, design, and automation)
• Creating Landing pages (content, design & development, and automation)
• Creating workflow & sequences
• Creating chatbots/chat flows
• Creating Reports and dashboard
• Manage and improve engagement programs in Hubspot to move leads through the marketing and sales funnel
• Own and execute automated Hubspot email and multi-channel campaign
• Setting up and maintaining triggers and workflows
• Segment and analyze prospect database to target campaigns
• Own the lead scoring and manage the handover to sales of leads for prospecting
• Ensure data about lead quality and results is captured and utilized for subsequent processes
• Brainstorm and develop email marketing strategies and test their success and key metrics
• Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
• Creation of required landing pages, email templates for activity
• Accountable for tracking and reporting on results from demand generation campaigns
• Advise and strategize the creation of web pages, landing pages, emails, templates, forms, workflows, contacts, integrations, settings in HubSpot
• Work with the content team to develop content to attract, acquire and nurture qualified and targeted audiences to the business
• Work closely with the sales team on strategies for customer acquisition and retention
• Coordinate with marketing to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement.

• At least, 5+ years of experience in actively using HubSpot platform including CRM, marketing, and sales automation
• Ability to learn new processes quickly, and pivot as needed
• A passion to stay current with issues and trends in digital marketing
• Hands-on experience in HubSpot feature usage, email campaign delivery, setup & analytics
• Excellent analytical, organizational & troubleshooting skills
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Good in data analysis and reporting
• Customer Journey Mapping experience
• Hubspot Certified
• Experience in WordPress CMS