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About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Mentor Interns

Own Production

AI/ML based development 

Full stack developer 

with react.js 

node.js 

Python with flex or Django 

RESTful service 

Database 

Docker 

CI/CD

AWS

Dezerv is a wealth management startup founded in 2021 and is co-founded by Sandeep Jethwani, Vaibhav Porwal, and Sahil Contractor. They have led and founded successful wealth management businesses and managed over USD 7 billion in assets. The Dezerv team brings together decades of investing expertise from leading global financial institutions like JP Morgan, UBS, BNP Paribas, etc.

Why are we building Dezerv?

Investing is stressful and emotional. Building & growing wealth is difficult and time-consuming. Most individuals struggle with managing their investments and money. Our goal is to help individuals grow their wealth without the stress, time, and costs involved in a traditional investment. At Dezerv, We are building a platform that leverages our decades of investment expertise to help individuals invest better for their future.

Roles & Responsibilities:

• Facilitate the account opening process (Resident Indians, NRI and Non individuals) and AIF accounts, ensuring a smooth and efficient client onboarding experience.
• KYC: End to end understanding and process towards - registration, modification and validation.
• Understanding of various investment products viz MF, Direct Equity, Bonds, AIF etc.
• Processing various types of transactions (Commercial and non- commercial), of all investment products
• End to end coordination with clients and internal teams to gather required information and documentation for account setup.
• Communication and coordination with various vendors, custodians, and internal departments to address client queries and resolve issues promptly.
• Leverage technology platforms to streamline and automate onboarding processes.

Skills & Experience Required:

• Experience: Minimum 3-7 years of experience in account opening, ideally within PMS or AIF services.
• Platform Experience: Proficiency in Wealth Spectrum is an added advantage.
• Process & Execution Skills: Strong attention to detail, process orientation, and ability to execute tasks efficiently.
• Client Service Orientation: Excellent communication and problem-solving skills for addressing client needs and ensuring a seamless onboarding experience

Roles & Responsibilities JOB TITLE: AEM Developer - Senior

RESPONSIBILITIES:

1. Participation in software development and maintenance

processes as per quality requirements, procedures and best

practices applicable.

2. Implementing, optimizing and supervising efficiency of IT

systems in accordance with specific standards, resolution or

escalation of problems, as appropriate.

3. Drawing up technical documentation.

4. Developing knowledge in scope of information technology used.

5. Developing knowledge in scope of best practices and standards

of creating software.

6. Developing soft skills in scope of effective communication and

efficient teamwork, solution presentation and knowledge sharing.

7. Interpreting business cases, preparing specifications and

analyzing functional and technical requirements.

8. Designing solutions and creating documentation, estimating

individual scope of works and time consumption of works.

9. Within the team and project/services, proactively identifying

problems and proposing measures to increase the level of services.

10. Developing knowledge in scope of information technology

used.

11. Developing knowledge in scope of best practices and standards

of creating software.

12. Spreading the knowledge throughout the organization by

educating and supporting less experienced Specialists.

13. Maintaining industry standards and practices in projects.

14. Performing tasks assigned by the superior.

PROFESSIONAL EXPERIENCE& TECHNICAL SKILLS

1. Minimum 3 years of experience in work related to CQ/AEM

development.

2. Minimum 5 years of experience in work related to Java

development in IT sector.

SOFT SKILLS:

1. Independence in performance of tasks assigned.

2. Team and end user communications skills.

3. Skills to acquire knowledge and put it in practice.

4. Work time estimation based on functional or technical

requirements.

5. Recommending employment in the case of reviewing technical

knowledge of candidates in recruitment process.

6. Work time estimation.

7. Designing and supervising implementation of solutions.

SPECIAL QUALIFICATIONS: Nice to have: AEM 6 Developer

certification

Skills Primary Skills –

1. AEM including Sling Models

2. Apache Sling

3. JCR

4. Sightly (must)

Secondary Skills –

1. OSGi (Apache Felix),

2. Java, JavaEE (Servlet, Filter, JSP)

3. Git

4. Junit

5. Maven

6. REST

7. Object Oriented Design Patterns, Basic HTML + JavaScript

Experience Total Experience – 4-6 years

Relevant Experience – 4-6 years

Qualification Required to perform the

Job (Any Certifications if Needed)

Bachelor’s in information technology or equivalent qualifications.

Responsibilities:

• Design and build advanced hybrid mobile applications using React Native
• Lead the application development effort by being the SPOC
• Build hybrid apps using React Native for Android/iOS
• Publish apps to the corresponding App store/Play store
• Implement new technologies to maximize application performance and optimize load time
• Collaborate with the back-end developer to build the RESTful APIs
• Research on emerging technologies and trends
• Participate in the planning and design of future software and technical architectures

Qualifications

• 2 years of hands-on experience in the full life cycle of Hybrid mobile application development including publishing one or more apps to the play store & app store
• Must have developed a Hybrid Mobile application using React. Hands-on Working experience with React Native is a must.
• Experience developing backend services preferably with NodeJS.
• Experience in developing apps on native Android/iOS platforms is a plus
• Experience in designing and working with n-tier architectures (UI, Business Logic Layer, Data Access Layer) along with some experience with service-oriented architectures (SOA)
• Strong skills in RESTful web services
• Experience with Agile methodologies would be helpful

• Experience in software development, prototyping, functional analysis, integration, and testing.
• Experience with Javascript and RESTful technologies including building RESTful APIs
• In-depth understanding of the JavaScript programming languages especially Angular and node.js and the ability to peer review other engineer's code constructively
• Highly skilled at problem-solving, unit-testing, and debugging.
• Expert understanding of best practice engineering principles for building MEAN applications.
• In-depth knowledge of database systems and an understanding of data structures, data normalization, and query performance considerations. Particularly Non-Relational/NoSQL databases including MongoDB.
• Automated unit testing and CI experience
• Ability to effectively communicate technical concepts pictorially, orally or in writing.
• Docker experience desired
• Ability to learn business rules quickly by reading requirements, engaging in conversation, or reverse engineering.
• Expertise in source code control and versioning concepts.

Position :- Automation Test Engineer – Selenium using C#

Location :- Bangalore

Experience:- 3-6years

Job Description

3+ years of Experience in Test Automation using Selenium, C#
BDD (Behavioral driven Development) is a must, using either Specflow.
Creating, Organizing, and managing Test Automation Resources.
Creating, Enhancing, debugging and Running Test Scripts.
Organizing, monitoring defect management process.
Finding solutions for Object Identification issues and error handling issues.

Primary Skills - Testing - Automation - Mastery, Javascript - Skill, Testing - E2E - Skill Job Description: - JD as below, 4+ years of Experience in Test Automation using Selenium BDD (Behavioral driven Development) C# is a must, using Specflow. Creating, Organizing, and managing Test Automation Resources. Creating, Enhancing, debugging and Running Test Scripts. Organizing, monitoring defect management process. Finding solutions for Object Identification issues and error handling issues.