Facebook Social Media Advertising Project

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals

Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind

Intro: This role is a part of growth team and will closely work with the founders to ideate and execute strategies.

Role break up:

Strategy:

• Strategize on opening up newer channels for growth
• Work closely to crack partnerships with other players in similar orgs(Shopify etc) to scale search as a solution
• Work closely in understanding customer pain points and relay that back to the product team
• Strategize and take hold of digital and SEO related marketing 
• Work closely on improving funnel conversion of customers to take up Zevi as their go to product
• To hold pen on Appsumo, product hunt launches 

Operations:

• Will coordinate with different Vendors/extended partners to ensure timelines are met and help mitigate any issues that pop out
• Work closely with campaign management and solve for any issues that arise 

Analytics and Others:

• Closely monitor Metrics and call out any redflags to the team 
• Will have to handle basic reporting until we hire a DA 
• Will play a key role in setting up the business org (Sales, Customer success etc)

Behavioral expectation:

• Experimentative but be thorough in the learnings we have from that
• Complete ownership end to end 
• Ask tough questions and put company first 
• Get things done

What we offer:

• Complete ownership
• Full freedom to execute strategies
• Direct access to all data
• Operate as a Entrepreneur in residence

About Vahak:

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.

JD for Senior Digital Marketing Manager: 

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. 

Roles and Responsibilities: 

• Plan monthly/quarterly performance marketing strategy to drive growth.
• Driving activations and repeat transactions from users. 
• Using Engagement & Analytics platforms for journey building & segmentation of users  for targeted campaigns. 
• Re-engaging with users to increase their time spent on the site or app. 
• Evaluate and optimize the end-to-end Sales Funnel.
• Plan digital channel mix visitor traffic, conversion rates, ROAS etc.
• Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
• Optimize allocation of budget & drive continuous improvements in key metrics.
• Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
• Regularly measure, review & report all campaigns.
• Regularly follow market trends & implement the latest marketing tools & strategies.
• Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
• Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
• Reviews & reporting with other teams & internal stakeholders.

Requirements: 

• 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would  be an added advantage.) 
• Strong understanding of the User Funnel for acquisition & retention. 
• Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer,  Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc) 
• Strong understanding of Remarketing campaigns. 
• A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven  atmosphere. 
• Highly proficient in Excel, Database query. 

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Understanding of SEO and web traffic metric
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Critical thinker and problem-solving skills
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Provide constructive feedback
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven

• Job Type: Full-time
• Experience: 3+ year
• Working Days: Mon to Sat (Except 1st, 3rd and 5th will be have off)
• Salary: Up to 35K
• Work Location: 801, Anand Mangal 3 opp. core Biotech, Rajnagar club Lane, Nr. Municipal school Ambawadi Ahmedabad Gujarat- 380006

(Leading Health & Nutrition based Startup in Mumbai)

• Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms 
• Keyword Research & Monitoring
• Writing Ad copy/description
• Basic knowledge of Google Sheets
• Must be proficient in the English Language
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations 
• Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
• Running Email/SMS Campaigns
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Coordinate with Ad Agencies & take regular updates
• Coordinate with content team to get the required creatives
• Coordinate with production team to ensure inventory is in place before running campaigns

 

 

What you need to have:

• Conceive and develop efficient and intuitive marketing strategies 
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions, and promotional events 

• Conduct market research and analysis to evaluate trends, brand 

           awareness and competition ventures 

• Initiate and control surveys to assess customer requirements and 

           dedication 

• Write copy for diverse marketing distributions (brochures, press releases, website material etc.) 

• Creating and maintaining relationships with media vendors and publishers to ensure collaboration in brand promotional activities 

• Monitor progress of campaigns using various metrics and submit reports of performance 

Job Responsibility:

 

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

 

Job Requirements:

 

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.

 

Key responsibilities:

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
2. Develop and monitor campaign budgets
3. Plan and manage our social media platforms
4. Prepare accurate reports on our marketing campaign's overall performance
5. Coordinate with advertising and media experts to improve marketing results
6. Identify the latest trends and technologies affecting our industry
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience
8. Work with your team to brainstorm new and innovative growth strategies
9. Oversee and manage all contests, giveaways, and other digital projects
10. Plan and execute all digital marketing, including SEO/SEM, Google Ads, marketing database, email, social media, and display advertising campaigns
11. Design, build and maintain our social media presence
12. Launch and drive digital initiatives

At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors.Learn more about us at cashfree.comWe are looking for a Product Marketer with >2 years experience.- You should have experience doing paid marketing and optimising it on various channels like FB, Google, Linkedin etc- Someone who has explored B2B growth hacking is a plus (but not mandatory)-Being experienced at content creation and drip campaigns will be a plusJob Perks Competitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.