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Roles and Responsibilities • Maximize ROI in paid search campaigns by executing tests, collecting and analyzing data, identifying trends and insights • Tracking, reporting and analysis of Web Analytics and PPC initiatives / campaigns • Managing and forecasting campaign budgets and reconciling discrepancies • Optimizing landing pages for search engine marketing • Keyword optimization, discovery and expansion • Research and implementation of search engine optimization recommendations • Analysis and research on competitor advertising links • Development and implementation of link building strategy • Implementation of SEO best practices on newly developed code • Drive SEO in content programming and creation by working with marketing team • Improve SEO positions for target keywords on website • Increase rankings on all major search networks through link building, content strategy and keyword strategy • Manage SEM campaigns on Google, Yahoo and Bing to maximize ROI Skills and Other Requirements • 1 – 3 years of relevant experience • Understanding of performance marketing, conversion and online customer acquisition • Proven SEM experience in managing PPC campaigns • In-depth knowledge of Web Analytic tools • Experience with Bid Management Tools • Experience with AB and multivariate experiments • Working knowledge of HTML, CSS, Javascript development and constraints • Up-to-date with latest trends and best practices followed in SEO and SEM PlatoWorks About We at PlatoWorks explore and build products in Blockchain, Cryptocurrencies and VR/AR. We help traditional businesses become more efficient, streamlined, creative and innovative by helping them realize the potential of latest tech - Blockchain and VR/AR. We provide complete end to end solutions and even help companies in research based projects that require engineers and manpower that can approach a problem through non-traditional and unconventional routes. Benefits of Joining • Challenging Startup Environment • Extensive learning opportunity to develop and enhance your skills • Develop leadership qualities – Lead projects on your own • Flexible work timings • Free snacks and drinks

Developing and executing online marketing plans in order to ensure high growth ROI in marketing costs Ensuring there is a steady growth and usage of landing pages as well as other online tools to boost conversions. Develop deep keyword research, manage Google AdWords and PPC Campaigns Drive traffic to our website via online marketing campaigns, SEM, and other online tactics Test and optimize campaigns and ad creative to drive efficiency Optimize copy and landing pages for search engine marketing Collaborate and work closely with web development team as well as other teams to enhance, optimize and lead within the marketing team the online experience Effectively manage paid media budget and make budget recommendations as needed Develop easy-to-use, clear, concise, comprehensible content Monitor competition, pricing and client feedback and make necessary changes to our marketing campaigns / websites Soliciting customer feedback and optimizing campaigns accordingly Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Develop and implement link building strategy Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

RoofandFloor helps home buyers realize their dream by delivering Content, Community and Commerce on a single platform. We combine technology and human touch to deliver an end-to-end service from discovery to possession and beyond for buyers of new properties. Our market leading innovations that include TruePriceTM and TrueLegal ensure that buyers have the most transparent information when it comes to home buying. RoofandFloor is a startup supported by the prestigious Hindu newspaper Group and is cofounded by a group of IIT- IIM-McKinsey-InMobi alumni.

Global Digital platform for SMEs looking to automate digital profiling for SMEs

We are looking for SEO Specialist who has experience in managing SEO & SEM activity. The SEO Specialist will be ultimately accountable for driving ROI for digital marketing initiatives. Search Engine Optimization: Extensive knowledge of On page and Off page optimization. Ability to analyze competitor websites. Perform Keyword Analysis & Suggestions. Strong understanding of search engine algorithm. Provide guidance to improve technical, design and familiar with Html tags. Good Experience in natural Link building. Generate B2B leads for software products from Google organic search. Handling social media marketing.(LinkedIn,Quora,Twitter) Tracking the reputation of the brand on various outlets e.g. search engines, blogs & social communities, consumer forums etc. Extensive knowledge in Google analytics & Google search console. Search Engine Marketing: Plan and execute PPC campaigns for B2B software products. Establish keyword and placement strategies. Write clear, concise search ad copy. Identify and execute optimization recommendations to increase campaign ROI. Deliver comprehensive campaign analytics for Google adwords. Required skills: 1. 3-5 years experience managing Google AdWords, Google analytics, SEO. 2. Bachelor's degree or higher, ( preferably in Advertising, Computer science, or Mathematics/ Statistics) 3. Moderate to advanced Microsoft Excel capabilities 4. Passion for Internet and digital marketing About Company: ProdEx Technologies (eGrabber) is one of the first software product development companies in Chennai. Since 1997,we have been developing world-class, patented products for B2B lead generation, recruiting, physical assets tracking for companies based out of the Silicon Valley. Our expertise comes from the tens of thousands of hours invested in software product development, design, programming and quality assurance. We also offer remote sales and support services to customers in the USA for products we develop. Visit our website: www.egrabber.com to know more about the company and the products. Walkin Details: Walkin Date - Saturday, August 06, 2016 Time : 10.00 AM to 4.00 PM Venue: ProdEx Technologies No: 45, Dr RadhaKrishnan Salai, Laxmi Towers, 1st Floor, Mylapore, Chennai - 600 004 Contact number : 044-28113640/41 Contact Person - Ruchi Banthiya, HR Manager