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Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Email Marketing , Social Media Marketing, Content writing
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analysing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualifications and Skills
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
- Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.
We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.
As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.
About the product which needs to be sold:
- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
- Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
- This is an affordable offering (<Rs.5000 ticket size) targeting the masses.
- This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.
Desired Previous Experience:
First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.
Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.
Roles and Responsibilities:
Develop and execute a comprehensive growth strategy:
Collaborate with the executive team to define growth goals and objectives.
Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.
Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).
Performance marketing and advertising:
Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.
Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.
Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.
Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.
Influencer marketing and partnerships:
Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.
Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.
Social media management: (Not mandatory but a good to have)
Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.
Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.
Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
KPIs:
Reducing Customer Acquisition Costs
Revenue Growth
User Growth
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds.
As the Assistant Manager - Marketing,you will be required to work with the partners in in various marketing strategies and product marketing plans.
What you will do:
- Planning, implementing, analyzing and optimizing all online performance marketing activities.
- Maintaining dashboards and publishing reports.
- Scaling customer acquisition through Mobile App.
- Being responsible for overall customer communication (email, SMS, Whatsapp, IVR, push notifications).
- Taking responsibility for lead generation through database marketing.
- Performing end to end funnel research and cohort analysis to build engagement strategies and remarketing on the internal database.
- Reducing marketing costs by optimizing communication channels.
- Ensuring social media visibility and online reputation management.
- Gaining customer insights through surveys, telephonic calls.
What you need to have:
- Candidate should be MBA / B.Tech + MBA graduate with 3+ years of relevant experience in BFSI, FinTech, Ecommerce or other organizations which get primary revenue from digital business dependent on digital marketing.
- Should be able to nurture our current inventory and generate business through marketing channel.
- Strong Analytical mindset and problem-solving skillset is must.
- Should be able to draw up analysis and inference on campaigns success based on data.
- Good communication and basic writing skills.
- Proficient in MS-Excel.
- A basic understanding of SEO and SQL will be an added advantage.
Job title- Market intern.
Job type- Internship
Duration- 3/6 Months
Education Qualification- Graduate
Skill Required-
Good interpersonal and communication skills.
Good at multitasking
Location: Work From Home
Stipend: 10%
Timing: Flexible working hour
Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company
Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
Immeidate Requirement
We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.
Responsibilities include:
- Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
- Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
- Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
- Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
- Work with graphics and content team for ads, creative and artwork for PPC campaigns.
- Generate and share content daily that builds meaningful connections.
- Setting up and optimizing company pages within each social media platform
- Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
- Analyze Past Content to Improve Posts
- Optimize Visual Content
- Target Website Visitors with Social Ads
- Create a Social Media Channel Plan