Executive Assistant to CEO

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Job Description: Marketing Head (IT / Website Development)

Position Overview

We are looking for a Senior Marketing Manager to lead marketing strategy and execution for our IT and Website Development services. The ideal candidate will have strong expertise in B2B digital marketing, brand positioning, and lead generation for technology-driven businesses. This role will focus on building visibility, driving client acquisition, and creating marketing campaigns that highlight our website development, design, and IT solutions.

Key Responsibilities

• Develop and implement marketing strategies to promote website development and IT services.
• Plan and execute digital campaigns across SEO, SEM, PPC, email, LinkedIn, and social media.
• Build brand positioning and messaging that differentiates our services in a competitive market.
• Generate qualified leads through targeted campaigns, content marketing, and partnerships.
• Work closely with the sales team to align campaigns with business growth objectives.
• Develop case studies, portfolios, and client success stories to showcase expertise.
• Oversee website and landing page optimization to improve conversions.
• Manage company presence at industry events, webinars, and conferences.
• Monitor and report on KPIs, ROI, and campaign performance.
• Lead, mentor, and grow a marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5 to 7 years of experience in B2B IT/technology marketing, with at least 2 years in a senior role.
• Proven track record in digital marketing, demand generation, and brand building.
• Strong understanding of SEO/SEM, Google Analytics, HubSpot/Marketo, and CRM systems.
• Experience in promoting website development, design, or IT solutions.
• Excellent leadership, project management, and communication skills.
• Creative thinker with a data-driven approach.

What you’ll get:

• Career growth. With market-leading training and an unwavering commitment to owning your career plan, you can grow your career to new heights. • Real rewards. We offer competitive and transparent pay practices, top-of-the-range wellbeing programs, and brilliant opt-in benefits. Because we believe companies should offer more than just a salary. • Meaningful purpose. Our products and solutions have real-life impact on people and organizations across the globe. Our innovations make a difference. • Life flexibility. We want you to bring your best self to work every day. We understand that you can only do that with quality time to care for yourself, your loved ones and your community. • An inspiring culture. Find yourself surrounded by leaders that care, invested teammates, and like-minded groups where you’ll feel at home. • Industry leadership. Play your part in a fast-growing organization known for excellence, profitability, and stability.

What you’ll do:

• Work alongside Software Engineers to develop cool new features and enhancements in our platform services space that will delight our customers • Participate in elaboration and design sessions to understand and refine requirements to be implemented • Build unit tests and automation test suites to ensure our products deliver the highest quality • Collaborate with scrum team members during sprint planning and daily standups and share your accomplishments during sprint reviews • Provide constructive and honest feedback during code reviews and sprint retrospectives • Work with Enterprise Architects to design our services

What you’ll need:

• 8+ years full-stack software development experience, ideally in a SaaS or micro service-based system • Experience with our technology stack: .NET, C#, SQL, React, Web APIs and entity framework; AWS preferred • Exposure to design principles such as: SOLID/DRY design, Objectoriented design patterns, N-Tier software architecture, threading and synchronization, relational database design, etc. • A passion for problem solving and innovation with the desire to learn and grow • Ability to work well in a remote team environment and attitude to focus on team specific goals and objectives • Ability to drive results through your job competencies of collaboration, software programming and development, and technical problem solving • Ability to drive results through NAVEX core competencies of accountability, customer focus, drives results and instills trust

Senior Data Scientist-Job Description

The Senior Data Scientist role is a creative problem solver who utilizes statistical/mathematical principles and modelling skills to uncover new insights that will significantly and meaningfully impact business decisions and actions.  She/he applies their data science expertise in identifying, defining, and executing state-of-art techniques for academic opportunities and business objectives in collaboration with other Analytics team members. The Senior Data Scientist will execute analyses & outputs spanning test design and measurement, predictive analytics, multivariate analysis, data/text mining, pattern recognition, artificial intelligence, and machine learning.

Key Responsibilities:

• Perform the full range of data science activities including test design and measurement, predictive/advanced analytics, and data mining, and analytic dashboards.
• Extract, manipulate, analyse & interpret data from various corporate data sources developing advanced analytic solutions, deriving key observations, findings, insights, and formulating actionable recommendations.
• Generate clearly understood and intuitive data science / advanced analytics outputs.
• Provide thought leadership and recommendations on business process improvement, analytic solutions to complex problems.
• Participate in best practice sharing and communication platform for advancement of the data science discipline.
• Coach and collaborate with other data scientists and data analysts.
• Present impact, insights, outcomes & recommendations to key business partners and stakeholders.
• Comply with established Service Level Agreements to ensure timely, high quality deliverables with value-add recommendations, clearly articulated key findings and observations.

Qualification:

• Bachelor's Degree (B.A./B.S.) or Master’s Degree (M.A./M.S.) in Computer Science, Statistics, Mathematics, Machine Learning, Physics, or similar degree
• 5+ years of experience in data science in a digitally advanced industry focusing on strategic initiatives, marketing and/or operations.
• Advanced knowledge of best-in-class analytic software tools and languages: Python, SQL, R, SAS, Tableau, Excel, PowerPoint.
• Expertise in statistical methods, statistical analysis, data visualization, and data mining techniques.
• Experience in Test design, Design of Experiments, A/B Testing, Measurement Science Strong influencing skills to drive a robust testing agenda and data driven decision making for process improvements
• Strong Critical thinking skills to track down complex data and engineering issues, evaluate different algorithmic approaches, and analyse data to solve problems.
• Experience in partnering with IT, marketing operations & business operations to deploy predictive analytic solutions.
• Ability to translate/communicate complex analytical/statistical/mathematical concepts with non-technical audience.
• Strong written and verbal communications skills, as well as presentation skills.

 Skill set: ASP.Net, Web, MySQL, C+, HTML, ASP.Net Angular(good to have), 

Job Description as mentioned below: · 

MS SQL; Database design, 

Stored Procedure, Functions, 

Views, triggers, and advanced queries · 

C# version 4 or higher. · 

Visual Studio 2013 or later. · 

ASP.NET web forms knowledge · 

Advanced JQuery/JavaScript · 

Ability to understand the existing applications and work on enhancements · Ability to understand requirements quickly · Documentation skills , Requirement Analysis · 

Good Communication skills 

JOB DESCRIPTION:

1. Dossier preparation, review submission in ACTD/ CTD/ Country Specific format for Product registration for local and export to ensure error free timely submissions as per marketing Dept. timeline.
2. To evaluate respond to any regulatory query, customer requirements that may arise from health authority so as to satisfy the query. Ensure accurate and timely responses to queries.
3. Review technical documents like process validation, AMV, Stability and composition etc, labeling, batch records, specification sheets or test methods for compliance with applicable regulations and policies.
4. To Co-ordinate / to visit with respective dept. in HO / Plant / ADL / R D for documents samples required for dossier / registration purpose. Co-ordination with API / PM vendors to resolve technical quires w.r.t. regulatory requirements.
5. Artwork Checking development for registration and commercial purpose as per regulatory requirement Ensure that all product artwork is updated when necessary and submitted in correct format and subsequent approved artwork is accurately recorded and communicated. Handling local FDA, DCGI and regulatory related activities.
6. Ensuring accurate recording and communication of regulatory submissions, correspondence with authorities and final approval to facilitate compliance.
7. Carrying out any task delegated by Export Manager which contributes to overall running of the Export Department and assisting Export Manager in marketing business development activities. Participate in training activities for career development to attain a high level of competency in all aspects of regulatory affairs. Maintain current knowledge base of existing and emerging regulations, standards or guidance documents.

Job Role – Technical Lead – Back End

Work Location  - Bengaluru  

Job Description –

Requirements
• 5+ years of experience in product companies
• Experience in software development and coding in multiple languages

• Experience in both front-end and back-end development with mastery in back-
end.

• Excellent knowledge of software and application design and architecture
• Understanding of software quality assurance principles
• Managed at least 4-5 engineers in their experience.
• High quality organisational and leadership skills
• Outstanding communication and presentation abilities

If you think you are one of them then please reply with your interest and we will take your candidature ahead for the next level of evaluation. Below information would be appreciated more:

Current CTC:

Expected CTC:

Notice Period:

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