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MyOperator - VoiceTree Technologies logo
Email & WhatsApp Marketing Specialist
Email & WhatsApp Marketing Specialist
MyOperator - VoiceTree Technologies's logo

Email & WhatsApp Marketing Specialist

Vijay Muthu's profile picture
Posted by Vijay Muthu
1 - 2 yrs
₹4L - ₹5L / yr
Remote only
Skills
Email Marketing
Marketing Strategy
Social Media Marketing (SMM)
Digital Marketing
Search Engine Marketing (SEM)
Technology Marketing
A/B Testing
Mixpanel
VLOOKUP
Facebook Marketing
SaaS

About MyOperator

MyOperator is India's leading cloud communications provider, empowering over 10,000 businesses across diverse industries with innovative SaaS solutions. Our offerings include Cloud Call Center, IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone. We are dedicated to delivering excellence through cutting-edge technology and exceptional customer service.


About the Role:

We are looking for a Marketing Automation Specialist with Email and WhatsApp marketing expertise to drive customer engagement and conversions. The ideal candidate should be data-driven, strong with numbers, and capable of analyzing campaign performance to optimize outcomes. While experience in running ads and other campaigns is a plus, the primary focus will be on automation, segmentation, and performance analytics.


Key Responsibilities:

  • Develop, execute, and optimize Email & WhatsApp marketing campaigns to drive engagement and conversions.
  • Work with automation tools to set up trigger-based campaigns, drip sequences, and audience segmentation.
  • Analyze campaign performance metrics (open rates, CTRs, conversions, etc.) and make data-driven decisions.
  • Continuously refine messaging, audience targeting, and automation workflows for better engagement.
  • Collaborate with the content and design teams to create high-performing marketing assets.
  • Maintain compliance with WhatsApp & email marketing guidelines (DND policies, opt-ins, etc.).
  • Work with CRM tools to leverage customer data for personalized marketing.
  • Support broader marketing initiatives, including ad campaigns and lead nurturing strategies.


Requirements:

  • 1-2 years of experience in Email and WhatsApp marketing & automation.
  • Proficiency in marketing automation tools (Zoho Campaigns, HubSpot, MoEngage, Clevertap, or similar).
  • Strong analytical skills – ability to work with campaign data, spot trends, and optimize results.
  • Experience with A/B testing, segmentation, and workflow automation.
  • Knowledge of email deliverability best practices and WhatsApp marketing compliance.
  • Good understanding of customer behavior and data-driven marketing.
  • Experience in running paid ads or managing broader marketing campaigns is a plus but not mandatory.


Why Join Us?

  • Work with a dynamic team in a fast-growing SaaS company.
  • Opportunity to lead and scale marketing automation efforts.
  • Competitive salary and growth opportunities.


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About MyOperator - VoiceTree Technologies

Founded :
2010
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

MyOperator is India's leading cloud communications provider, empowering over 10,000 businesses across industries with cutting-edge SaaS solutions. Our offerings include Cloud Call Center, IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone. We are committed to delivering innovation and exceptional customer service that drives business success.

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Ranjith Selvaraj
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Vijay Muthu

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