Email (Life Cycle) Marketing Manager

We at Zoronto are looking to hire a full-time lead generation expert who has experience with generating leads for digital marketing agencies.

 

You will be a significant part of our growth team and your contribution will be vital for the company's growth.

 

Zoronto provides email, sms, facebook messenger, popups and push notifications to e-commerce stores based out of the English speaking countries (namely the US, Canada, the UK, Rest of Europe and Australia).

 

Job Position: Lead Generation Specialist

Min. Work Experience: 2 - 3 years

Job Location: Koramangala, Bangalore, India

Qualification: Bachelor’s or Master’s with Marketing Industry Knowledge

Your Responsibilities:

• Develop new business via telephone and mass communication (e.g., email and social media).
• Generating qualified leads for transition to the Sales Team in order to demo the agencies services and capabilities.
• Provide a pipeline of new business opportunities through call campaigns, data mining, and email marketing.
• Research, build, cultivate, and improve database of prospects.
• Prospect and generate qualified leads to hand off to the sales Team.
• Schedule meetings with qualified leads for Sales Team.
• Use Pipedrive CRM to maintain records of contacts, accounts, leads, opportunities, updating, and report generation.
• Understand and clearly articulate the prospective client’s existing set up, opportunities and needs.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Meet or exceed targets for both prospecting and generating qualified leads.
• Brainstorm new and creative growth strategies.

 

Must-haves:

• Prior Experience as lead generation specialist for a digital marketing agency.
• Fluent and Grammatically correct English.
• Fluently speak with both business and technical executives and senior managers.
• Able to handle pressure.
• Time management and planning skills to achieve targets in a defined timeline.
• Solid knowledge of website analytics tools.
• Attention to detail.
• Possess professional business telephone communication skills, and excellent verbal, written and interpersonal communication skills.
• Be self-motivated and have the ability to organise and prioritise work independently with minimal supervision.
• Ability to identify the decision-maker and be comfortable calling and dealing with both business and technical executives and managers.
• Goal-oriented, have the ability to consistently meet or exceed calling and opportunity generation quotas.

Good to Have:

• Working experience in the e-commerce and email marketing domain.
• Experience with international markets such as the US, Canada, the UK, Australia and Rest of Europe.
• Able to lead a team of growth marketers.
• Knowledge of tools such as Klaviyo, Shopify, Privy, Justuno, Postscript and Recart.

 

Experience:

• 1-3 years of experience working in the digital marketing agency space with a focus on generating high quality leads.
• Working with international prospects from the US, Canada, the UK, Australia and Rest of Europe.
• Experience communicating via telephone, online meeting tools, and to small and large groups.
• Proven track record of high performance and achieving goals.
• High-volume cold calling appointment setting or lead generation experience.
• CRM experience especially pipedrive.
• Experience pitching agency services.

You:

• Experience of at least two years in digital marketing agencies
• Excellent written, spoken, and grammatically correct English
• Eager to hustle in a startup environment
• A go-getter and problem solver
• Great with communication
• Quick learner
• Never say die attitude
• Great presentation skills
• Should be okay working from our office space
• Adhere strictly to company rules and etiquette

We pay better than market standards with plenty of room to grow.

We are a small team that has people working from across the world.

The Wellness Shop is an eco-friendly wellness brand which provides range of products that are  organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare  segment. The company launched in 2021 and within 4 months, we have launched 150+ premium  products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to  build this company into a multi-million dollar business and provide best quality organic products  all over the world! 

We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email  marketing strategies. Your main duties include running email marketing campaigns end-to-end,  managing email databases and creating newsletters. If you're interested in web technologies and  can generate innovative ideas to increase sales, we would like to meet you.  

Responsibilities: 

- Identify target audience and grow our email list 

- Design and implement direct email marketing campaigns 

- Proofread emails for clarity, grammar and spelling 

- Ensure mobile-friendly email templates 

- Write newsletters including all company updates 

- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation 

- Analyse campaign performance and suggest improvements 

- Report on sales revenue generated from email marketing efforts 

- Ensure emails follow industry policies and best practices 

Requirements: 

- 5+ years of proven work experience as an Email marketer 

- Hands on experience with HTML and content management systems 

- Proficiency in marketing automation technology 

- Knowledge of SEO/SEM and Google Analytics 

- Familiarity with analytical and database tools 

- Excellent written communication and copywriting skills 

- Strong project management skills 

- An ability to work under tight deadlines

• Lead Acquisition
• Researching organizations and individuals online (through LinkedIn) to identify new
leads and potential new markets
• Researching the needs of other companies and learning who makes decisions about
purchasing
• Strategize to build and acquire clients across multiple industries for research and
consulting services
• Shall be responsible for account handling and their requirement handling for all the
content
• Attend periodic sales training where applicable
• Maximize revenues from the same accounts by delivering the most expected
content, and cross-selling and upselling
• Shall help in developing proposals/business case/presentations to the clients,
pitching in for the expected research content by the clients, based on your
experience
• Customizing content in terms of market research report/titles aptly suiting the needs
of the clients
• Consolidating and overlooking the requirement of the clients
• Account Farming and development
• Must understand and carry out instructions/tasks handed over effectively
• Must be flexible with a variety of work handed over and complete with justice. Must
be a full - time dedicated team member

Skills:

 

Excellent verbal and written communication.

Strong leadership and management skills.

Must have excellent interpersonal skills.

Sound knowledge of MS Office, word and Email correspondence.

Knowledge of E-commerce online portals.

Job Description:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• To fix bad domain reputation, IP reputation
• Knowledge of Spam rate, resolving any impromptu issue related to the backend of email marketing
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Provide recommendations for new and existing campaigns including triggers, and automation
• Build creative, messaging, and content for campaigns using email and automated marketing

 

Required Candidate Profile:

1. Minimum 1 year of experience in Email marketing, bulk emailing & email campaigns.
2. Should have experience in generating leads through email marketing, Data mining, and database development using different tools.
3. Should have knowledge of lead data extraction from search engines and other lead portals.

What we expect from you:
Belief that each person has a duty to give
Passion to assist NGOs with technology in reaching their donors
Attitude to do what it takes to reach the goals
We are looking for a person who believes that it is the duty of each individual to give. One who would love to assist NGOs in raising donations from individuals and believes strongly in the role of technology to enable it. The role will require strong skills in areas ranging from content writing to digital marketing to analysis. It will require one to work closely with NGOs to assist them in first creating a donor base and then actively engaging with them. This role will aim to create a community of NGOs who are interested in building and engaging with retail individual donors.
What You Will Do

You will be the face of DanaMojo to our NGO partners, and be the principal point of contact for them.

The roles and responsibilities can be broken down as follows :

1. Assist NGOs in increasing donations from their own donors
a. Working 1-1 with a set of NGOs to strategize and execute on plans to increase donations from their own donors through online & offline activities
b. Planning and executing the danaMATCH Challenges (an online fundraising event)
c. Conduct workshops to improve capabilities of raising funds from individual donors
d. Use various digital tools such as social media, blogs, emails to advocate building and leveraging an individual donor base

2. Help NGOs use our platform better
a. Educate NGOs on using more features on our platform thus being able to reach more donors and donations
b. Understand what NGOs want and feed that back into new features for the Platform

3. Generate leads through marketing activities
a. Generate more leads through digital activities such as social media marketing, email marketing, blogs, website, SEO etc
b. Use existing NGOs to showcase benefit with testimonials to bring new NGOs o board



What You Need To Have

• Digital Marketing Skills
• Email Marketing – Should have run email campaigns through a variety of tools
• Social Media Marketing – Should have done social media marketing for customers or should be an avid user of social media
• Data Analysis – Strong data analysis skills to analyze and report on marketing activities

• Content Writing
• Blogs/Articles – Should be someone to whom writing comes easily and naturally and can easily pen down a 250-400 word article without too much effort.
• Website Management – Using website to drive both engagement and lead generation through content and SEO

• Data Analysis
• Excel – Strong skills in data analysis using Excel
• Google Analytics – Should have setup and used Google Analytics (or any similar tool) to measure and analyze effort of online marketing activities

In addition to the mentioned requirements

• Work experience of at least 2 years in the above areas
• Well versed with the usage of advance MS-Excel, data analysis and digital marketing tools
• Candidates who have shown inclination to the sector through active work/volunteering in the social service space


Even if you’re from a completely different background, but have the necessary skillsets and the zeal and confidence to crack the nut – let's talk.

At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors. Learn more about us at cashfree.com We are looking for a Product Marketer.The role involves:Growing inbound leads and educating website visitors and sign ups about the product offerings. We need to experiment, figure out channels that work best and double down on them.You need to have hands-on experience in one or more of:>SEO>SEM>Content creation>Drip campaigns>Web developmentJob PerksCompetitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.

Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution