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11+ MQL Jobs in India

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Astra Security

at Astra Security

1 video
3 recruiters
Human Resources
Posted by Human Resources
Remote only
1 - 4 yrs
₹9L - ₹13L / yr
Conversion rate
Web Analytics
skill iconGoogle Analytics
A/B Testing
Landing page optimization
+6 more

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.


Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.


About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.


Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 


We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.


Your mission:

  • Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
  • Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
  • Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
  • Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
  • Bring design/layout changes to life with the designer and developer, optimizing user flows.
  • Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
  • Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.


Requirements for the role:

  • 1-4 years of CRO experience in B2B SaaS marketing.
  • Strong communication & interpersonal skills.
  • A/B testing and optimization proficiency.
  • Understanding of user experience and content flow.
  • Readiness for remote work.
  • Project management skills, mastering multitasking and meeting deadlines.
  • Strong analytical & presentation skills.
  • Critical thinking & problem-solving abilities.
  • A relevant marketing degree or CXL certification in CRO is a plus.


Benefits of joining the Astra Squad:

  • Embrace the cosy remote work lifestyle.
  • Feel the startup adrenaline pumping through your veins.
  • Your brilliance showcased to thousands of eager readers and users.
  • Revel in our open, growth-centric ambiance; it's like a digital playground.
  • Dive deep into the captivating world of cybersecurity.
  • And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 


Read more
Pune
3 - 7 yrs
Best in industry
Digital Marketing
Team Management
Online advertising
Marketing Strategy
Social media strategy
+3 more
About Company
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.

Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
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Global Media Agency
Agency job
via Merito by Merito Talent
Gurugram
3 - 6 yrs
₹10L - ₹12L / yr
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay per click management
PPC
Pay Per Click
About us :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our Client :-

Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.

About the role :-

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we'd like you to do :-

• Utilise excellent English communication skills, both verbal and written, to liaise with both the client and the team within Essence

• Translating client requirements into Biddable campaign delivery briefs

• Effectively manage client deliverables to deliver on time and on target

• Develop strong relationships with your client, acting as key channel expert

• Be able to communicate with clients on subjects outside your remit, and provide them with useful insight

• Ownership and monitoring of campaign performance to ensure that SEM team provides proactive, strategic and tactical optimization recommendations

• Lead end of month/quarter campaign wrap ups for SEM channels

• Regularly contribute to media best practices and campaign processes

• Develop and execute rigorous testing plans

• Craft actionable insights for weekly and quarterly reports

• Manage the successful task delegation of work for 1-2 junior team members

A bit about yourself :-

• Excellent English communication skills, both verbal and written

• Approximately 3-5 years experience in a digital media agency

• Specialization in SEM (Google Adwords, Bing, Yahoo, Baidu, Naver, etc)

• Experience with planning and running larger-scale PPC campaigns across multiple markets. Experience with DS3 (bid management platforms e.g. Marin, Kenshoo) would be plus

• Doubleclick or Adwords certification

• Proficiency in Excel (Pivot Tables, VLookups, etc)

• A passion for everything digital, with an active interest and understanding of online advertising industry trends

• Strong understanding of optimization levers & testing approaches

• Great analysis skills (including quantitative analysis) and proven critical thinking capability

• Proven experience managing people/teams
Read more
Web Spiders
Remote only
4 - 6 yrs
₹4L - ₹7L / yr
Search Engine Marketing (SEM)
skill iconGoogle Analytics
Pay per click management
Google Tag Manager (GTM)
Search Engine Optimization (SEO)
+2 more

Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.


Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.


Roles and Responsibilities

  • Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
  • Conduct in-depth keyword research to identify target keywords and phrases
  • Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
  • Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
  • Develop and execute link-building strategies to improve website authority and rankings
  • Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
  • Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
  • Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
  • Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
  • Manage client relationships and ensure their satisfaction with our services


Desired Candidate Profile -

  • Google Ads Certification required
  • Proven track record of driving organic traffic and improving search engine rankings
  • Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
  • Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
  • Excellent communication and problem-solving skills
  • Highly organized with strong project management skills
  • Ability to work independently and in a team environment.


Read more
TIKAJ

at TIKAJ

2 recruiters
Nikitha Furtado
Posted by Nikitha Furtado
Remote only
0 - 1 yrs
₹8000 - ₹10000 / mo
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Database marketing
Web Analytics

Selected intern's day-to-day responsibilities include:

  • Developing and executing marketing strategies that drive sales to business-to-business companies
  • Research through web analytics and use keywords for global promotion and generating leads through digital means.
  • Plan and execute all web, SEO/SEM, database marketing, email and social media.
  • Performing market analysis and research on the latest trends.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify critical conversion points and drop-off points and optimize user funnels.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Update information on our website to boost rankings.
  • Researching and evaluating competitor marketing and digital content.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
Read more
Cross border Fintech Neobank
Bengaluru (Bangalore)
8 - 12 yrs
₹30L - ₹40L / yr
Digital Marketing
Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital strategy
+1 more
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

 

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

 

As a Digital Marketing - Head, you will be responsible for Handling and guiding various digital marketing activities which include but are not limited to, SEO, PPC, Social Media Marketing, Content Marketing, Affiliated marketing etc. and also overseeing and guiding the overall digital campaign management.


What you will do:
  • Creating, managing and guiding a team of digital marketing specialists
  • Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
  • Crafting digital or online marketing strategies and thus contributing towards the increase in business
  • Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
  • Extensively being involved in budgeting and planning of the company’s digital marketing division
  • Evaluating important metrics that affect the company’s website traffic, online campaigns, and target audience
  • Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
  • Obtaining and constantly working on the feedback being received on the current digital marketing platforms
  • Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
  • Working closely with various internal as well as external stakeholders

 


Candidate Profile:

What you need to have:

  • 4 plus years of demonstrated track record of developing senior-level client relationships.
  • Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
  • Strong relationship management skills.
  • Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
  • Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
  • Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

 

Read more
Bengaluru (Bangalore)
3 - 5 yrs
₹15L - ₹20L / yr
Apps Flyer
skill iconGoogle Analytics
Adobe Analytics
App Installation Campaigns
Google Ads
+3 more
  • Build and execute acquisition plans every month working with all stakeholder teams.
  • Own the quality of customers and CAC.
  • Own app install campaigns, CPI, uninstall rates etc.
  • Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
  • Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
  • Strong knowledge of managing funnel events and customer journeys to deliver high ROI
  • Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
  • Identify new channels for app installs, performance marketing and digital marketing.
  • Manage the media planning activities end to end.
  • Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

 

Requirement:

  • Experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of playstore analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

Requirement:

  • 3+ years of experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of play store analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

 

Read more
Call Me Social

at Call Me Social

1 recruiter
Aditi Jain
Posted by Aditi Jain
NCR (Delhi | Gurgaon | Noida)
1 - 2 yrs
₹1.2L - ₹2.5L / yr
Social Media Marketing (SMM)
Community Management
Viral Marketing
Content Writing
Web Analytics
The job entails content planning and executing strategy for all social media forums including website.

We need an enthusiastic, creative go-getter who is sincere and passionate about social issues.

If interested pls send your resumes. 
Read more
SVAPPS SOFT SOLUTIONS PVT LTD
swetha svapps
Posted by swetha svapps
Warangal
2 - 3 yrs
₹1L - ₹3L / yr
skill iconGoogle Analytics
Digital Marketing
Google Adwords
Web Analytics
Facebook Marketing
+1 more
SVAPPS IS HIRING!!

We are looking for a Digital Marketing Executive.

Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.

Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research

Education qualifications:
• A Bachelor’s degree Computer Science
Read more
Everymedia Technologies Pvt. Ltd.
Mumbai
4 - 10 yrs
₹6L - ₹12L / yr
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Project Management
skill iconGoogle Analytics
+3 more
Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR
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Unibros Technologies

at Unibros Technologies

1 recruiter
Srivasanthan Anandan
Posted by Srivasanthan Anandan
Chennai
0 - 3 yrs
₹1L - ₹3L / yr
Search Engine Optimization (SEO)
Digital Marketing
MS-Office
MS-Excel
Facebook Marketing
+4 more
ABOUT THE COMPANY : Unibros Technologies offers Creative Designing, Web Enterprise Application Development, Product Solutions, Business Solutions, Web Marketing and Support Services. We are Global Technology and Business Solution service provider to the Enterprises in various verticals like Manufacturing, Financial Services, Education, E-Learning, Retail, Realty, Travel, Automobile, Logistics, Media & Entertainments, Infrastructure, Pharmaceuticals and Healthcare. We are nurturing the customer business through our esteemed services; it helps our customer to remain focus more on their core business. Our ability to understand the expectations of our customers and provide a customized solution is our stand-point. We establish reliable, realistic service levels and quality metrics from the beginning of the engagement. SPECIALITIES: Responsive Designs, Web Enterprise Applications, Product Development, Online & Social Marketing ADDRESS : Unibros Technologies, No.6 Alagesan Street, West Tambaram, Chennai - 600 045. L.M - Opp.lane to Newline Fashion Showroom. Contact - 044-42034909 QUALIFICATION : MBA or Any UG /PG Degree DESIGNATION :  SEARCH ENGINE ANALYST Skill Set: SEO, SEM & SMM Job Description: Should have strong fundamental knowlege in digital marketing is must. Should have strong fundamental knowlege in SEO is must. Knowledge on G-Ads & FB Promotion is must. Go-geter Attitude and Pro-activeness required. Should be Quick Learner and Ready to take the new assignments Flexible to work on Multiple Platforms. Excellent in Written & Oral communication. Advantage: Certified SEO / Digital Markeintg Specialist. Strong in Analytical, Planning and Coordination. Should be Energetic, Passionate and Positive Attitude. Learning attitude is MUST. • Excellent in written and oral communication skills. Sound Knowledge in MS-Office (Excel & Power Point). Preference: – Immediate Joiners – Candidates In & Around Tambaram Interview Process: 1. Functional Discussion 2. HR Preference: IMMEDIATE JOINERS. EXPERIENCE : 0 to 1 Year CATEGORY OF JOB : Digital Marketing WHERE TO APPLY : careers AT unibrostechnologies.com WALKIN DATE : 03Dec2018 to 08Dec2018 WALKIN TIME : 10:30 A.M TO 4:30 P.M Note: * Refer your Friends for the same. * Candidates with relevant skillset and experience only will be entertained. * Candidates appeared for the interview within 3 months period of time is not eligible. * Preference - Candidates in and around Tambaram.
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