Email (Life Cycle) Marketing Manager

at iMocha

DP
Posted by Jugnu J
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Remote only
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5 - 8 yrs
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Best in industry
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Full time
Skills
Email Marketing
Email campaign
MQL
email life cycle
email automation
email nurture
Role and Responsibilities:
•Build and maintain our map of the prospect and customer journey through our lifecycle communication
•Use marketing tooling to drive best-in-class growth and lifecycle communication across the lead, prospect, and customer journey
•Own and present metrics to key stakeholders including leadership
•Lead email automation across workflows
•Test and iterate on communication strategies across a highly personalized journey
. Execute high-impact A/B tests to help continually improve performance.
•Create copy briefsyourselfand work closely with content to drive email content
•Work closely with our marketing organization to keep our email lifecycle channels aligned with strategy and goals
•Own and drive the strategy for Lead, MQL, SQL, and Opportunity conversion through email programs.
•Be a resource for cross functional teams on best practices running email campaigns.
•Own &manage all elements of email creation from content direction, production, copy, to operations, testing, scheduling, creative (in partnership with design), testing, and analysis.
•Optimize email for driving prospects through the pipeline, focusing on buyer personas.
•Work with Marketing Ops to validate prospect segments
•Work closely with Integrated Marketing and Product Marketing teams to keep content in ongoing campaigns up to date and consistent with our brand, company and products!
•Create optimized nurtureprograms to increase lead engagement at scale across several audience segments.
•Develop, execute, and maintain high-impact multi-touch email nurture campaigns that increase lead readiness and focus on key themes.
•Regularly dive deep into data with reportsand dashboards to monitor campaign results and drive strategic decision making to optimize.Analyze and interpret behaviors and patterns that make leads likely to become active customers.
•Drive email innovation through customer segmentation and personalization strategies
•Stay on top of the latest trends in customer engagement marketing to ensure that iMochais implementing best practices to remain leading edge

Must have : 
-5+ years of experience in B2B marketing
-Prior experience in Email Lifecycle Marketing for a B2B SaaS Company
-Experience with multiple email marketing tools
-Demonstrated understanding of a B2B marketing funnel and how to align campaign strategies with customer journeysTask
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About iMocha

iMocha is a Leader in Digital Skill Assessment for Global Enterprises. iMocha’s suite of products for recruitment and L&D are now empowering users across 1000+ organizations in 70 countries to digitize their recruiting and upskilling operations. Currently we are growing by 250% Year-On-Year. With several awards and recognition in its kitty, we have been awarded as No. 1 PaaS Company of India by Microsoft. We are also featured in ‘Google’ as top recruitment tool and recognized by ‘Forbes’ as top methods of screening applicants. 

 

We care for our employees and follow a ‘Work Happy Culture’ where we have flexible office timings and consider every employee as an asset to the company. And YES... We do not track your working hours and a strict ‘NO’ to micro-management so that the work-life balance is maintained. Moreover, iMocha is ‘Great Place to Work’ certified with 4.9 ratings on Glassdoor. And guess what? The CEO of Microsoft also talks about iMocha. Here is what Satya Nadella has to say how iMocha assists recruiters to increase pace of hiring- https://www.youtube.com/watch?v=XwyAIwtfiUM&;t=194s 

For more details, visit us – https://www.imocha.io 


https://blog.imocha.io/imocha-set-to-scale-new-heights-with-14-million-series-a-funding-led-by-eight-roads-venture?cm-email

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Founded
2012
Type
Product
Size
100-500 employees
Stage
Raised funding
View full company details
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