Email Deliverability Specialist
Internal Customer
2 - 6 yrs
₹1L - ₹6L / yr
Pune
Skills
Email Marketing
email
email campaigns
drip campaigns
DNS
SPAM
IP reputation
SMTP
Can spam
GDPR
CASL
Spamhaus
Email on acid
Litmus
About us:-
Facile is a professional services firm focused on delivering digital transformation for our clients, putting people, process & technology to work for creating competitive advantage. Our outsourcing offering spans IT Services, Back Office BPO (Data Processing Services) , Call Centre (Customer Service) Outsourcing and Digital Marketing.
Job Description for the position of “Email Deliverability Specialist”
We are looking for an Email Deliverability Specialist who will be responsible for driving different campaigns like; Drip campaigns, Email and Push channel campaigns etc. and must have in-depth knowledge of email campaign management, marketing automation, channel metrics, and analytics.
Responsibilities
- Day-to-day execution of email deliverability, including onboarding configuration, troubleshooting campaign challenges, creating/segmenting lists.
- Strong understanding of ISP/domain-specific delivery policies, whitelisting and feedback loops with ISPs
- Expert knowledge of “best practices” for sending bulk email and list management
- A good understanding of email end-to-end delivery including IP addresses, DNS, SMTP, authentication and email headers
- Aid in meeting client goals by improving email delivery, unsubscribe rate, and other e-mail metrics.
- Contact vendors on a regular basic including in-depth weekly or monthly calls, or as needed.
- Collaborate with internal teams, helping the QA Team test email assets across different email clients and ESPs.
- Keep current on the latest trends in email technology.
- Provide guidance on scaling our email capability with additional hardware or software capabilities
- Maintain the performance and health of the email channel with regard to deliverability and segmentation
Requirements
- 1+ years of experience in email services/delivery role
- Comprehensive understanding of CAN-SPAM, CASL, GDPR and other international email regulations.
- Comfortable with source version control software (Git)
- Proficiency in email production, delivery platforms, troubleshooting
- Proficient in Microsoft Office
- Knowledge of CAN-SPAM/anti-spam laws
- Strong attention to detail and a creative thinker with an eye for design
- Proven team player mindset – openly shares knowledge, train & mentor junior colleagues
- Ability to thrive in a fast-moving environment with demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines
- Proven record of Integrity with following through on commitments
- Quick study of new material and products
- High level of enthusiasm
- Proven problem solver that takes initiative
- Result oriented with a strong work ethic
- Expertise with third-party testing and analysis tools, like Spamhaus, Email on Acid, Litmus, Return Path, 250OK, and SNDS.
Please feel free to contact me if you need anything.
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