We’re looking for a Campaign Manager with hands-on experience using tools like Instantly, Clay, and Smartlead to build and scale cold outreach or lead generation campaigns that convert.
🔧 Responsibilities
- Plan, execute, and optimize outbound email campaigns using Instantly and/or Smartlead
- Use Clay to enrich lead data and personalize at scale
- Build and maintain lead lists, automate workflows, and monitor deliverability
- A/B test subject lines, messaging, and sequences to improve response rates
- Monitor KPIs like open rate, reply rate, positive response rate, and booked calls
- Collaborate with copywriters, sales teams, and growth teams to align on messaging
- Maintain a clean, segmented, and up-to-date lead database
- Generate reports and insights to inform campaign strategies
- Stay ahead of industry trends and new tools in the outreach/growth space
✅ Requirements
- 1–3+ years experience in cold email outreach, outbound marketing, or growth hacking
- Proficiency in Instantly, Clay, and Smartlead (or similar tools like Lemlist, Apollo, etc.)
- Strong understanding of email deliverability, personalization, and cold outreach best practices
- Experience working with B2B SaaS or service-based businesses preferred
- Solid grasp of sales funnels and lead gen workflows
- Analytical mindset with ability to derive insights from metrics
- Excellent written and verbal communication skills
- Self-starter with strong organizational skills and attention to detail
✨ Bonus Points
- Experience with LinkedIn automation tools or multi-channel outreach
- Knowledge of Zapier, Make (Integromat), or other automation platforms
- Familiarity with CRM systems like HubSpot, Close, or Pipedrive
- Background in sales development or growth marketing
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon