EDI Tester / QA Analyst

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

We are looking for a dynamic and detail-oriented HR Executive to support the human resources department in all facets of HR operations. This role involves managing employee relations, recruitment, performance management, training, and administrative duties to ensure smooth HR processes and a positive work environment.

Qualifications:

• Bachelor’s degree in Human Resources, Business Administration, or related field.
• 3+ years of experience in an HR role, preferably in a fast-paced environment or organization.
• Experience with HRMS/HRIS (Human Resource Management Systems) and MS Office Suite (Excel, Word, PowerPoint) is preferred.

Skills and Abilities:

• Strong knowledge of HR practices and labor laws.
• Excellent communication and interpersonal skills.
• Ability to maintain confidentiality and handle sensitive information.
• Strong organizational skills with attention to detail.
• Ability to handle multiple tasks and prioritize effectively.

Responsibilities:

IoT Deployment (on-field) and maintenance
Lead assembly, testing, and finalization of IoT products 
Black Box Testing: BLE, WiFi
Integration testing: (IoT, backend, and Android)
Test report and deployment setup documentation
Apply quality engineering principles throughout the Agile product lifecycle.
Collaborate closely with cross-functional teams.

Required qualifications:

2021/2022 passed out B.Tech Graduate in ECE or EEE
Hands-on experience with microcontrollers like Arduino and ESP.
Knowledge of C programming language.
Excellent communication and critical thinking skills.
Good organizational skills and a detail-oriented mindset.
Ability to work in a fast-paced environment with minimal supervision.
Sense of ownership and pride in your performance and its impact on the company’s success.
Team player.
Good time management skills.


Preferred qualifications:

Good understanding of embedded and IoT systems.

Who can apply

Only those candidates should apply who
are available for full-time (in-office)
can start the Job immediately
are from Mumbai
have relevant skills and interests

● Handle calls on leads generated for skin related services on our digital platforms. ● The initial call will be primarily a sales pitch followed by issue resolutions and query handling. ● Describe the services and USPs of the same and try to generate maximum conversions. Continuous follow ups with Potential clients ● Handle skin specific queries pertaining to our services. Overall Problem solving for patients and coordination as necessary. Handle any operations related activities that may be required. ● Tabulate and record responses from all channels on excel. Generate relevant reports from the same. ● Schedule appointments for clients and coordinate with the required therapist who shall visit the client ● Analyze quality of calls and strive for improvement.

Details

1. Work hours - 8 hours/day (Monday to Saturday)
2. Duration - 4 months
3. Full-time Internship

Responsibilities

1. Performing research to gather relevant information for the design.
2. Getting a good understanding of the design sensibilities/guidelines and coming up with concepts for the design based on the requirements of the client.
3. Developing creative and attractive illustrations, logos, website designs and other social designs.
4. Using Adobe XD, Photoshop, Illustrator, Affinity Designer (optional), Canva (optional), Sigma (optional) for creating designs.
5. Understanding design guidelines, copywriting rules and typography concepts in order to work with the content given by the content team.
6. Improving designs based on the given feedback.
7. Ensuring projects are completed with high quality and on schedule.

About us

404 DM is a fast-growing data-driven creative solutions provider, with a portfolio of brands that include Myntra, Flipkart, and Wildcraft. Our team essentially stands for all things digital with an abundance of creativity. The focus lies in building - right from crafting compelling narratives that capture a brand's essence to the long-lasting relationships that are developed with each and every client, the agency believes that this is the driving force behind the work they do. 404 DM offers a wide variety of services in the digital sphere, including design, technology, media planning, and above all, creative strategizing that helps brands stand out amidst their contemporaries.

We are building this really cool product that will change the way brands do their marketing and acquire customers. We're looking for equally driven and highly skilled people to join us. We'd love to have a conversation with you and see if you and our team are the right fit for each other.

Roles and Responsibilities

• Defines site objectives by analyzing user requirements; envisioning system features and functionality.
• Designs and develops user interfaces to Internet/intranet applications by setting expectations and features priorities throughout the development life cycle; determining design methodologies and toolsets; completing programming using languages and software products; designing and conducting tests.
• Recommends system solutions by comparing advantages and disadvantages of custom development and purchase alternatives.
• Integrates applications by designing database architecture and server scripting; studying and establishing connectivity with network systems, search engines, and information servers.
• Completes applications development by coordinating requirements, schedules, and activities; contributing to team meetings; troubleshooting development and production problems across multiple environments and operating platforms.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Supports and develops web application developers by providing advice, coaching.
• SADs (Senior application Developer ) maintain the job duties of a supervisor as well as a lower-level application developer These duties can include regular consultations with the Team concerning software, creating new programs, and testing newly installed programs to verify functionality.
• The managerial side of being a leader can include writing reports on team progress and presenting those reports to upper executive committees, per Coding standards. SADs also make executive-level standards decisions for their department, ensure company policies are being followed and counsel employees as needed

Desired Candidate Profile

• Bachelor's or Master's degree in information technology or computer sciences. Combining full - time academics degree with certification in computer languages and software programs could be an added advantage.
• At least 5 to 8 years of experience as a leader with hands-on experience in programming languages such as Javascript, HTML, C++, PHP, Angular, Ajax, Rest Api, Node.Js, JQuery, MySQL, API Oath Integration, Shopify, Open Source app development, Social media Developer tool.

We are a young, ambitious investor-funded technology startup bringing innovative new ideas to age-old problems within the hospitality sector. Our product connects and creates a global community of makers in the hospitality space while offering an efficient, simple solution for all their property management needs. Our team has a collective experience of over 25 years in this sector and are determined to use this knowledge to create a product that we would love to use. We currently operate out of  Berlin, Germany and Goa, India, but are fully remote for the forseeable future. You will be working alongside a dynamic, creative, analytical & collaborative team that is passionate about meaningful work and always treat each other with kindness and respect. 

Job Description

We are looking for a React Native developer with prior experience in building mobile applications. You will be responsible for architecting and building this application, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, we are looking for a strong team player who can find the balance between perfectionism and speed. 

We are currently building most of our product using the MERN stack but fundamentally believe that any technology is merely a tool to serve a greater purpose of making our customers lives amazing.

Responsibilities

• Build smooth and functional UI’s for our mobile app which works across both mobile platforms.
• Leverage native APIs for deep integrations within both platforms.
• Diagnose and fix bugs and performance bottlenecks.
• Write automated tests to ensure the product is of the highest quality.

Skills

• Strong written and verbal communication skills enabling a remote work culture within the organization
• Knowledge of programming in React Native is a fundamental requirement. It would be really helpful if you could showcase a past project.
• Firm grasp of the JavaScript language and its nuances, including ES6+ syntax
• Axios or other tools for API
• Material UI and/or Bootstrap
• Ability to write well-documented, clean Javascript code
• Proficiency with git is critical. Familiarity with Jira and Confluence is a plus.
• Comfortable working with third-party dependencies and debugging dependency conflicts
• Deep understanding of efficient REST APIs and Redux state management
• Experience with automated testing suites (jest, enzyme) would be desirable
• Self-driven, an ability to learn fast, efficiently troubleshoot and independently deliver results without constant supervision

Happy to assist with any queries and questions about the role. If interested please drop us a message along with your portfolio