Digital Marketing Manager
- Cross-functional coordination of digital marketing programs.
- Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
- Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
- Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
- Monitor and report on metrics associated with program execution.
- Ability to leverage data and analytics to expand and optimize programs.
- Accountability for adoption, renewal, and churn improvement goals.
Requirements
- 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
- Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
- Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
- Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
- Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
- Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
- Excellent communication - verbal and written.
- Display effective leadership skills, team collaboration, and executive presentation skills
About Conversational Automation & Intelligence. (E1)
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Location: Hyderabad, Telangana
Job Type: Full-time onsite
Experience: Minimum 2 years
Salary Range: INR 2,00,000 - 4,00,000 per annum
Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.
Key Responsibilities:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.
Qualifications:
Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.
Salary and Benefits:
Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.
Responsibilities:
· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.
· Assist with the planning of marketing strategies to help drive traffic and engagement to the website
· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Keep up to date with any social media trends
· Track social media influencers
· Ensure you produce a consistent brand message across all the social media channels
· Regularly monitor competitor social media sites and create competitor analysis reports
· Contribute to the company blog
· Assist with social media performance reports
· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Writing effective SEO content for blogs, websites and social media accounts.
· Coordination with the digital marketing team to report findings and recommendations.
Qualifications:
· Outgoing and easy to work with.
· Substantial social media presence.
· Ambitious and hardworking.
· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.
· Excellent communication skills
Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a ORM Specialist, you will be responsible for online content, tracking and analysis of reputation factors and successful management of brand’s reputation.
What you will do:
- Facilitating problem resolution along with other questions
- Consistently creating an exceptional consumer experience with each contact via inbound / outbound post/ tweet/ email
- Ensuring that all written communication is carried out as per the set procedures
- Working towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
- Establishing policies and procedures, systems and standards that will avoid any negative impacts on the organization
Desired Candidate Profile
What you need to have:- A degree in digital marketing, social media marketing/branding is recommended
- Bachelors or Masters in Business Management or Mass Communication would be preferred
- Working knowledge/familiarity with social listening tools
- Minimum 2 years of Escalation handling experience on the Social Media Platform
- Experience in Customer Centric approach
- Excellent written communication skills
- Able to work under pressure
- Experience in FinTech industry would be an added advantage
- 5-8 years of experience in handling social media and Influencer marketing campaigns
- Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms
- Understanding of SEO and web traffic metrics
- Good knowledge of social media KPIs
- Proven track record in outreach campaign strategies
- In-depth knowledge of the social media marketing industry
- Impeccable verbal and written communication skills
Responsibilities
- Develop and execute social media strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience, and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies, and influencers.
- Find new and better ways of measuring social media activity.
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
Key Performance Indicators
- Creating unique value propositions for both brand and key products and implement them with an always-on calendar
- Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
- Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
- Improve engagement rate for the brand across relevant platforms.
Core competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Executes projects to be high quality, on-time, and cost-effective/on budget.
- Fosters timeline development and monitors progress, ensuring deadlines are met.
- Manages overall project scope and ensures staffing assumptions adhere to a budget.
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
- Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
- Manages work and professional development of assigned project manager(s)
- Works with project managers to ensure the team is aligned with client requirements.
- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated.
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
- Develops a total understanding of online target audience and mindset modes.
- Writes and transmits conference reports to clients and agency teams.
- Reviews statements and estimates of work prior to client review.
- Provides campaign performance reporting and analysis to clients.
- Ensures accountability is established during the project planning process.
Skills/Requirements:
- 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational, and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners.
- Strong interest in technology or digital marketing
- Bachelor’s degree or equivalent in a related field.
Digital Growth
Driving awareness campaigns on digital channels
Evens and PR
Must have worked with food FMCG brands
- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets