
Digital Marketing Manager
at Conversational Automation & Intelligence. (E1)
- Cross-functional coordination of digital marketing programs.
- Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
- Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
- Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
- Monitor and report on metrics associated with program execution.
- Ability to leverage data and analytics to expand and optimize programs.
- Accountability for adoption, renewal, and churn improvement goals.
Requirements
- 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
- Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
- Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
- Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
- Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
- Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
- Excellent communication - verbal and written.
- Display effective leadership skills, team collaboration, and executive presentation skills

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Industry: Services like Hospitality/Entertainment/ Events / Facilities Etc.
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- Understanding of general Business and Marketing concepts.
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- Strong written and verbal communication skills.
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Skills
- Awareness of Digital Marketing Platforms and Distribution Channels.
- Verbal and Written Communication.
- SEO & SEM, Email campaigns, Google Ads.
- Exposure towards Branding and Market Campaigns is a must.
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Bachelor’s or master’s degree in Computer Engineering, Computer Science, Computer Applications, Mathematics, Statistics or related technical field or equivalent practical experience. Relevant experience of at least 3 years in lieu of above if from a different stream of education.
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Well-versed in and 5+ years of hands-on demonstrable experience with:
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▪ PL/pgSQL & SQL -
5+ years of hands-on development experience in Relational Database (PostgreSQL/SQL Server/Oracle).
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5+ years of hands-on development experience in SQL, PL/PgSQL, including stored procedures, functions, triggers, and views.
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Hands-on experience with demonstrable working experience in Database Design Principles, SQL Query Optimization Techniques, Index Management, Integrity Checks, Statistics, and Isolation levels
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Hands-on experience with demonstrable working experience in Database Read & Write Performance Tuning & Optimization.
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Knowledge and Experience working in Domain Driven Design (DDD) Concepts, Object Oriented Programming System (OOPS) Concepts, Cloud Architecture Concepts, NoSQL Database Concepts are added values
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Knowledge and working experience in Oil & Gas, Financial, & Automotive Domains is a plus
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Hands-on development experience in one or more NoSQL data stores such as Cassandra, HBase, MongoDB, DynamoDB, Elastic Search, Neo4J, etc. a plus.
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Job title: Sr. Customer Success Manager |
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Work Location: Mumbai/Remote |
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Division/Department: Customer Success Onboarding |
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Reports to: Lead CSM |
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Essential Duties and Responsibilities:
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Education and/or Work Experience Requirements:
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