Digital Marketing Manager

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills