
Digital Marketing Manager
at Conversational Automation & Intelligence. (E1)
- Cross-functional coordination of digital marketing programs.
- Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
- Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
- Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
- Monitor and report on metrics associated with program execution.
- Ability to leverage data and analytics to expand and optimize programs.
- Accountability for adoption, renewal, and churn improvement goals.
Requirements
- 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
- Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
- Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
- Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
- Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
- Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
- Excellent communication - verbal and written.
- Display effective leadership skills, team collaboration, and executive presentation skills

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Designation- Content Creator
Location- Pondicherry
Responsibilities
Create Photo and Video content for Hidesign, The Promenade & Le Dupleix hotels, Storytellers’ Bar, Le Pondichery & Casablanca.
Creating content will require
Research and planning for the shoots
Shoot Videos and Photos on the planned date, in coordination with the different teams within the company and sourcing products & models if required.
Edit and colour grade the Videos and photos using phone apps as well as softwares such as Premiere, AfterEffects, Photoshop, Lightroom.
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The Content creator will understand reel & post engagement, and continuously improve on various content buckets like – trending reels / educational / entertainment / asmr etc.
Work with a time bound structure for all projects and cater to the requirements of external stakeholders.
Requirements
Premiere, AfterEffects, Photoshop, Lightroom, Word, Excel, Power point.
Technical knowledge of editing & colour grading videos and photos.
Attitude: Assertive, efficient, good organization and people skills and result-oriented.
Should be able to use the transformations components to transform the data
Should possess knowledge on incremental load, full load etc.
Should Design, build and deploy effective packages
Should be able to schedule these packages through task schedulers
Implement stored procedures and effectively query a database
Translate requirements from the business and analyst into technical code
Identify and test for bugs and bottlenecks in the ETL solution
Ensure the best possible performance and quality in the packages
Provide support and fix issues in the packages
Writes advanced SQL including some query tuning
Experience in the identification of data quality
Some database design experience is helpful
Experience designing and building complete ETL/SSIS processes moving and transforming data for
ODS, Staging, and Data Warehousing
Interacting with the clients and coordinating with other stake-holders
Requirement gathering
Write “clean”, well-designed code
Produce detailed specifications of the product/solution
Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality
Requirements:
Prior experience in PHP is required.
Understanding of open source projects like Joomla, Drupal, Wikis, etc
Demonstrable knowledge of web technologies including HTML, CSS, Javascript, AJAX etc
Good knowledge of relational databases, version control tools and of developing web services
Experience in common third-party APIs (Google, Facebook, Ebay, CMS, Web solutions, SaaS productsetc)
Any prior development experience of any SaaS products would be an added advantage
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