Digital Marketing Manager

Job Title:- Digital Marketing Executive

Experience:- 3-6 Years

Location:- Bangalore

Work Mode:- WFO

Primary Skills:-

3+  years experience as a Digital Marketing Professional 

Understanding the importance of the Website 

Experience in Email marketing and carry it to the digital forum 

Social media marketing - visibility 

Experience in branding 

Must understand page optimization and off page optimization, 

Understand the value of Search engine optimization but as a complementary skill. 

Blog writing and Content generation 

Secondary Skills :-

Knowledge on Google certification and Google analytics, Google AdWords 

 Setting up tracking systems for marketing campaigns and online activities 

Experience in Website maintenance and press releases 

Latest marketing techniques  

Qualification:- MBA ( Marketing ), BBA 

Responsibilities:-

Responsible for formulation and execution of the company’s Digital Marketing Strategy 

Creation and management of website 

Independently managing all digital marketing activities 

Set up and management of Linked in and twitter accounts 

Writing blogs and content on digital forum to ensure visibility 

Responsible to develop and implement the Online Marketing and Brand Positioning 

strategies 

Create key reporting and performance indicators based on business requirements 

Brand management on the digital forum  

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

• Develop and execute influencer marketing strategies and creative

campaigns

• Identify and build relationships with prominent influencers
• Building an influencer ecosystem for e-commerce/start-ups.
• Research relevant influencers and contact them.
• Build good relationships with influencers.
• Negotiating with influencers
• Monitor influencer activity, analyse their performance, identify areas

of improvement, and recommend

• Research relevant industry experts, competitors.
• Brainstorm new, creative approaches to influencer/ affiliate/

collaboration campaigns.

• Liaising with the marketing team to create and coordinate

marketing strateg

• Provide Thought Leadership to Develop Global Marketing strategies to support and sustain the company’s business growth.
• Develop and implement a strategic marketing plan.
• Create and manage marketing budgets and monitor costs.
• Develop and implement Brand Strategies to build company brand equity
• Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies.
• Closely work with the leadership team to create growth strategies, new product/ service development, and brand extensions.
• Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business
• Manage and optimize the websites within the group and use digital marketing methods to increase traffic and the online demand for our services.
• Lead communication strategy for marketing initiatives and social media campaigns
• Plan, execute, and measure lead generation programs to grow the sales pipeline.
• Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics
• Manage, optimize, and provide analytics on the company’s presence in social media and other channels.
• Ensure the creation of case study content that demonstrates the benefits of our Services, Products & Training portfolio
• Strategic Brand Management
• Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company’s technology authority and create a positive image to attract good talent.
• Demonstrate effective communication and Interpersonal Skills.
• Ability to work in Global, Matrix and Team environment
• Organize PR-related activities to showcase the company and its leadership’s industry strengths.
• Undertake competition analysis and tracking with regular updates to Sales & leadership.
• Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events).
• Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook

• Develop, implement and manage social media strategy for all our games
• Manage Brand Presence & online reputation across all platforms
• Assist in developing the and executing the marketing & branding strategy to improve market share and reach
• Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc
• Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends
• Develop innovative brand campaigns online in line with business objectives and strategies
• Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes
• Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities
• Strategise and oversee marketing campaign from planning to execution for all Digital platforms
• Periodically perform competitor analysis on all mediums
• Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.
• Develop strategies to further penetrate the market of Poker
• Handling of brand P&L for effective topline and bottom-line deliveries
• Ensure that we leverage on the common market intelligence & consumer needs
• Analyze player behavior and suggest marketing strategies to enhance the user experience
• Monitor the brand(s) spending in accordance with allocated budgets and business performance
• Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.
• Collaborate with all stakeholders – internal and external – to consistently deliver on the agreed objectives in the assigned timelines.
• Should drive and calculate ROI for all marketing initiatives
• Spearheading product and tactical innovations on the brand
• Identification and implementation of brand/line extension opportunities