Digital Marketing Manager
at Conversational Automation & Intelligence. (E1)
- Cross-functional coordination of digital marketing programs.
- Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
- Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
- Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
- Monitor and report on metrics associated with program execution.
- Ability to leverage data and analytics to expand and optimize programs.
- Accountability for adoption, renewal, and churn improvement goals.
Requirements
- 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
- Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
- Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
- Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
- Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
- Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
- Excellent communication - verbal and written.
- Display effective leadership skills, team collaboration, and executive presentation skills
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