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Conversational Automation & Intelligence. (E1) logo
Digital Marketing Manager
Conversational Automation & Intelligence. (E1)
Digital Marketing Manager
Conversational Automation & Intelligence. (E1)'s logo

Digital Marketing Manager

at Conversational Automation & Intelligence. (E1)

Agency job
4 - 10 yrs
₹12L - ₹15L / yr
Mumbai
Skills
Digital Marketing
Forecasting
Brand Management
Digital Marketing manager
Digital Marketing Head
Budgeting
  • Cross-functional coordination of digital marketing programs.
  • Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
  • Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
  • Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
  • Monitor and report on metrics associated with program execution.
  • Ability to leverage data and analytics to expand and optimize programs.
  • Accountability for adoption, renewal, and churn improvement goals.

Requirements

  • 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
  • Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
  • Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
  • Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
  • Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
  • Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
  • Excellent communication - verbal and written.
  • Display effective leadership skills, team collaboration, and executive presentation skills

 

 

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