Digital Marketing

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

📢 Job Opportunity – Digital Marketing & Customer Support (Fresher/Intern)

📍 Location: Hyderabad / Gurugram

💼 Experience: 0–1 Year

🎓 Qualification: Any Graduate

✅ Certification / Internship in Digital Marketing is Mandatory

🔹 Role Overview:

We are hiring enthusiastic freshers for a blended role in Digital Marketing and Customer Support. The candidate will support our digital campaigns, engage with customers, and assist in online brand activities. This is a great opportunity to start your career with practical exposure and learning.

🔹 Key Responsibilities:

• Assist in planning and executing digital marketing campaigns (SEO, SEM, Social Media, Email Marketing).
• Handle customer queries via email, chat, and calls, ensuring timely resolution.
• Monitor and analyze campaign performance to suggest improvements.
• Coordinate with internal teams for content and campaign execution.
• Maintain customer satisfaction by providing quality support.

🔹 Required Skills:

• Strong communication and problem-solving skills.
• Basic knowledge of SEO, Google Ads, Social Media, and Analytics.
• Customer-first attitude with good interpersonal skills.
• Ability to multitask and learn quickly.

Responsibilities

• Work with large and complex blockchain data sets and derive investment relevant metrics in close partnership with financial analysts and blockchain engineers.
• Apply knowledge of statistics, programming, data modeling, simulation, and advanced mathematics to recognize patterns, identify opportunities, pose business questions, and make valuable discoveries leading to the development of fundamental metrics needed to evaluate various crypto assets.
• Build a strong understanding of existing metrics used to value various decentralized applications and protocols.
• Build customer facing metrics and dashboards.
• Work closely with analysts, engineers, Product Managers and provide feedback as we develop our data analytics and research platform.

Qualifications

• Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience (or) degree in an analytical field (e.g. Computer Science, Engineering, Mathematics, Statistics, Operations Research, Management Science)
• 3+ years experience with data analysis and metrics development
• 3+ years experience analyzing and interpreting data, drawing conclusions, defining recommended actions, and reporting results across stakeholders
• 2+ years experience writing SQL queries
• 2+ years experience scripting in Python
• Demonstrated curiosity in and excitement for Web3/blockchain technologies

• Design and build advanced applications for the iOS platform

• Experience is required in IOS

• Collaborate with cross-functional teams to define, design, and ship new features.

• Unit-test code for robustness, including edge cases, usability, and general reliability.

• Work on bug fixing and improving application performance.

• Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

• Working experience in iOS development using Swift, RX Swift,

• Have published one or more iOS apps in the app store

• A deep familiarity with Objective-C and Cocoa Touch

• Experience working with iOS frameworks such as Core Data, Core Animation, Core Graphics and Core Text

• Experience with third-party libraries and APIs

• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies

• Solid understanding of the full mobile development life cycle

• working experience on Media streaming

• Working experience on Modular programming, RX Swift, Auto layout, Push Notification & Deep Linking.

Primary Responsibilities:

• We need strong SQL database development skills using the MS SQL server.
• Strong skill in SQL server integration services (SSIS) for ETL development.
• Strong Experience in full life cycle database development project using SQL server.
• Experience in designing and implementing complex logical and physical data models.
• Exposure to web services & web technologies (Javascript, Jquery, CSS, HTML).
• Knowledge of other high-level languages (PERL, Python) will be an added advantage
• Nice to have SQL certification.

Good to have: