Graphic Designer

Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Pondicherry

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Pondicherry)
• Experience - 2-4  years

Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

We are a growing team of 150+ professional experts coming from diverse backgrounds who have keen expertise in dealing with Digital Products. A flexible work environment, a high level of empowerment, involvement in the company's business decisions, leadership development through mentoring, skills development initiatives are the big takeaways at Appitsimple Infotek.  

URL: https://appitsimple.com/about  

Appitsimple is looking for a highly resourceful EA to CEO with the ability to also be extremely effective independently.

Responsibilities:

• Managing an active calendar of appointments of the CEO
• Complete a broad variety of administrative tasks.
• Provide a bridge for smooth communication between the CEO and internal departments
• Taking MOM and working closely and effectively with the CEO to keep him well informed of upcoming commitments and responsibilities.
• Maintain and take care of organization data.
• Proficient in Microsoft Office.

 Requirements

• Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
• Very strong interpersonal skills and the ability to build relationships with employees 
• Expert-level is written and verbal communication skills.
• Demonstrated proactive approaches to problem-solving with strong decision-making capability.
• Proven ability to handle confidential information with discretion.
• Demonstrated ability to achieve high-performance goals and meet deadlines in a fast-paced environment.
• Forward-looking thinker, who actively seeks opportunities and proposes solutions.

We are hiring a Technical Business Analyst who wants to advance their knowledge and experience in Privacy & Security. The ideal candidate will have interest and experience in data privacy and application & data security. We will be providing training resources to ramp up on privacy & security, but candidates with technical background, and interest in privacy & security are preferred.

As the successful candidate, you will be required to: 

• Gathering and documenting needs and use of data from internal and external stakeholders, including privacy requirements based on laws & regulations, document security best practices and requirements.
• Research, analyze, and document business requirements. Prepare high quality analysis such as summarizing security best practices, privacy laws, business requirements specifications, functional and technical specifications, traceability matrices, etc.
• Create user stories based on functional requirements gathered from business teams.
• Work with developers and support teams to resolve defects and environment issues
• Creating data and process workflows.
• Good communication and problem-solving skills.
• Engage and work closely with development team and stakeholders, including attending scrum meetings.

To be eligible for this role, you should possess the following: 

• Bachelor’s or Engineering Degree in Computer Science or a related field.
• 4+ years of relevant experience as a Business Analyst.
• 2+ years of experience using JIRA and Confluence.
• Should have good communication and presentation skills with the ability to adapt to a range of audiences
• Must be self-driven, self-motivated with good soft skills.
• Must have good software engineering skills, thorough knowledge of SDLC, STLC.
• Excellent organizational and time management skills
• Quick learner and attention to detail
• Portray strong analytical and problem-solving skills and the ability to work within a collaborative team environment; Ability to multi-task and manage multiple projects
• Open for new challenges and learning and flexible to work and support the team as per the business need
• Understand and analyze Business, Functional, and technical requirements of the project
• Knowledge in using any of the bug tracking tool like Bugzilla/Jira