Digital Marketing Head

Fast Growing Ethnic Wear Brand

Digital Marketing Head

Unnati

Company

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Digital Marketing Head

at Fast Growing Ethnic Wear Brand

Agency job

via Unnati

8 - 12 yrs

₹18L - ₹25L / yr

Delhi

Skills

Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

marketing campaigns

Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.

As a Digital Marketing Head, you will be responsible for overseeing the planning, development and execution of the company’s marketing initiatives. Reporting directly to the Business Head, your primary responsibility is to generate revenue and take full ownership of our online presence, offline presence, customer acquisition and retention programs. You will bring to the table your experience in building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

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