Digital Marketing Head

Fast Growing Ethnic Wear Brand

Digital Marketing Head

Unnati

Company

Home

Digital Marketing Head

at Fast Growing Ethnic Wear Brand

Agency job

via Unnati

8 - 12 yrs

₹18L - ₹25L / yr

Delhi

Skills

Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

marketing campaigns

Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.

As a Digital Marketing Head, you will be responsible for overseeing the planning, development and execution of the company’s marketing initiatives. Reporting directly to the Business Head, your primary responsibility is to generate revenue and take full ownership of our online presence, offline presence, customer acquisition and retention programs. You will bring to the table your experience in building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

Companies hiring on Cutshort

Similar jobs

Graphic Designer

at Charge Dock

Posted by Shivi Theraja

Bengaluru (Bangalore)

1 - 2 yrs

₹3L - ₹4L / yr

Graphic Designing

Graphics

Motion graphic design

Adobe Photoshop

Adobe Photoshop Lightroom

Position : Graphic Designer - Bengaluru
Reports to : Social Media-Team Lead
Experience : 1 to 3 Years
Qualification : Graduate / PG / MBA
IT Proficiency : Should be proficient in Microsoft Office (Excel, PowerPoint, Word, etc.)
Languages : Kannada & English – Hindi will be added advantage
Industry : Automotive & Advertising
Salary (CTC) : 3 Lakh to 4 lakh per annum

About the company:
Charge Dock is a Bangalore-based mobility start-up that specializes in building public EV charging infrastructure. Charge Dock designs, develops, manufactures,
installs, and operates EV charging stations across all makes and models of vehicles.
Charge Dock also manufactures EV charging stations for global markets apart from providing charging services.

Job Overview:
We are looking for a Graphic Designer to create engaging and on-brand graphics for a variety of media. Create content for the company’s social media platforms.
Research and ideate fresh new content to increase engagement on all platforms.

Responsibilities
 Study design briefs and determine requirements
 Schedule projects and define budget constraints
 Conceptualize visuals based on requirements
 Prepare rough drafts and present ideas
 Develop illustrations, logos and other designs using software or by hand
 Use the appropriate color and layouts for each graphic
 Test graphics across various media
 Amend designs after feedback
 Ensure final graphics and layouts are visually appealing and on-brand
Requirements and skills
 Proven graphic designing experience
 A strong portfolio of illustrations or other graphics
 Familiarity with design software and technologies (such as InDesign,
Illustrator, Dreamweaver, Photoshop)
 A keen eye for aesthetics and details
 Excellent communication skills
 Ability to work methodically and meet deadlines
 Degree in Design, Fine Arts or related field is a plus
Software skills
 Adobe Illustrator, Photoshop, Lightroom
 After Effects (will an advantage)

Audience Analyst

Agency job

via Anetcorp Ind Pvt Ltd by Jyoti Yadav

Remote only

8 - 15 yrs

₹5L - ₹15L / yr

Salesforce Management

SQL

Social Media Marketing (SMM)

Salesforce Cloud Marketing

Audience segments

+1 more

Responsibilities

Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

Intermediate SQL programming experience required
Minimum 2 years’ experience working with relational databases
Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

Responsibilities

Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

Intermediate SQL programming experience required
Minimum 2 years’ experience working with relational databases
Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

Tech Lead

at BigStep Technologies Pvt Ltd

1 video

3 recruiters

Posted by Pratishtha Thakur

Remote, NCR (Delhi | Gurgaon | Noida)

7 - 14 yrs

₹10L - ₹30L / yr

NodeJS (Node.js)

Angular (2+)

MongoDB

Express

Javascript

+4 more

**Work remotely / Work From Home with BigStep Technologies throughout your tenure**

Desired candidates must have 7+ years of total experience in backend development with good expertise in MEAN Stack (MongoDB, ExpressJS, AngularJS, Node.js) and JavaScript, along with strong development and coding skills, good analytical and problem-solving skills.

Roles and Responsibilities :

What You'll Do

Create the system architecture for any product from scratch as well as drive it for more than one development teams
Design and deliver solutions that enable fast and efficient deployment of quality code to production
Document the architectural blueprint and end to end design through flowcharts and diagrams.
Set coding standards for development teams and ensure all released code is following standards
Oversee the code review process, performing reviews when necessary
Establish strong communication channels and relationships with the development teams, supporting them throughout the release cycle
Continuously evaluate the existing software to identify areas of improvement and ensure architectural integrity as additional features are added.
Lead DevOps and implement tooling and process improvements when you identify gaps
Work with various stakeholders and identify the scope of the work, provide high level estimations, create a timeline and come up with the approach and design for the same.
Evaluate and recommend tools, technologies and processes to ensure the highest quality product platform.
Coach and mentor the development teams to improve the overall expertise and skills of the team.
Take care of the development of critical components and POCs for new technologies to be used.
Deliver high quality deliverables individually/as a team adhering to industry best practices.
Troubleshoot any errors or issues that arise in the application/infrastructure components quickly and efficiently.

What You Bring

7+ years in software development or product engineering
Proficient in MEAN Stack
Good experience in backend development with Node.js
Expertise in developing RESTful APIs
Have created multi-transactional and highly redundant systems from ideation to production
Customer-centric mindset
Expertise in Agile SCRUM best practices
Expertise in implementing front-end of applications using HTML5, Angular.js
Proficient in MVC, OOPS concepts, Web Development Concepts, HTML, JSON, REST API development
Strong coding skills, good analytical and problem-solving skills
Ability to break down complex technical concepts into something digestible by non-technical stakeholders

**Work remotely / Work From Home with BigStep Technologies throughout your tenure**

Roles and Responsibilities :

What You'll Do

Create the system architecture for any product from scratch as well as drive it for more than one development teams
Design and deliver solutions that enable fast and efficient deployment of quality code to production
Document the architectural blueprint and end to end design through flowcharts and diagrams.
Set coding standards for development teams and ensure all released code is following standards
Oversee the code review process, performing reviews when necessary
Establish strong communication channels and relationships with the development teams, supporting them throughout the release cycle
Continuously evaluate the existing software to identify areas of improvement and ensure architectural integrity as additional features are added.
Lead DevOps and implement tooling and process improvements when you identify gaps
Work with various stakeholders and identify the scope of the work, provide high level estimations, create a timeline and come up with the approach and design for the same.
Evaluate and recommend tools, technologies and processes to ensure the highest quality product platform.
Coach and mentor the development teams to improve the overall expertise and skills of the team.
Take care of the development of critical components and POCs for new technologies to be used.
Deliver high quality deliverables individually/as a team adhering to industry best practices.
Troubleshoot any errors or issues that arise in the application/infrastructure components quickly and efficiently.

What You Bring

7+ years in software development or product engineering
Proficient in MEAN Stack
Good experience in backend development with Node.js
Expertise in developing RESTful APIs
Have created multi-transactional and highly redundant systems from ideation to production
Customer-centric mindset
Expertise in Agile SCRUM best practices
Expertise in implementing front-end of applications using HTML5, Angular.js
Proficient in MVC, OOPS concepts, Web Development Concepts, HTML, JSON, REST API development
Strong coding skills, good analytical and problem-solving skills
Ability to break down complex technical concepts into something digestible by non-technical stakeholders

Fullstack Developer

at AgreeYa Solutions

3 recruiters

Posted by Minakshi Priyadarshani

Noida

5 - 10 yrs

₹5L - ₹22L / yr

ASP.NET

.NET

.NET Core

Angular (2+)

AngularJS (1.x)

Hi Friends,

We have an urgent opening for Full Stack developer role.

Exp-4-10 Yrs
Location - Noida
Must Have skill :- Dot net core+Angular

If some one is interested, please share your updated cv with me

Regards,
Minakshi

Java Spring Boot Developer

at SarvaGram

1 recruiter

Posted by Suraj Mundada

Pune

1 - 6 yrs

₹6L - ₹30L / yr

Spring Boot

Spring MVC

Spring

Java

J2EE

+2 more

Responsibilities -
1. Be hands-on and ship good quality code Fast
2. Understand business and product requirements and brainstorm the technology solutions
3. Take responsibility for the individual modules development, maintenance, deployment
4. Understand existing code, maintain and improve it.

Qualifications -
1. 1+ years of Hands on experience in Core Java,Spring Boot, Spring MVC, Hibernate, Play etc
2. Hands on experience in SQL and NoSQL databases like Postgres, MongoDB, ElasticSearch, Redis
3. Knowledge of software development models like RAD and Agile
4. Quick Learner

Technical consultant

Leading Textile Manufacturing Company

Agency job

via Unnati by Priya C H

Surat, Vapi

6 - 8 yrs

₹5L - ₹10L / yr

Unit testing

Performance Testing

Regression Testing

Software Testing (QA)

SQL Server Reporting Services (SSRS)

+1 more

The Indian textile industry is experiencing an upswing with increased demand from all over the world. Technological innovation is the core reason behind significant advancements in this sector.

Our client is one of the oldest technical textile manufacturers in India. They produce a diverse range of products leveraging state of the art technology and innovation. The company is known for producing specialized products such as cordura, geo-synthetics and parasail fabrics of topnotch quality.

They cater to armed forces - DRDO is one of their prominent clients. Besides, US and EU markets are their biggest customers purchasing material for parachutes, automotive and industrial applications. Through years of operations, the company has set up joint ventures and entered into long term agreements with many reputed companies in India and abroad.

As a Technical Consultant, you will be responsible for proposing necessary changes in business process to go with product functionality and configuring the product to suit the requirements.

What you will do:

Developing import functionality from Excel to ERP on premise
Preparing test scripts for testing the configured scenarios
Testing may also include Unit testing, Performance Testing, User Acceptance Testing, Regression Testing
Testing the end to product scenarios in line with product standards and resolving conflicts with the help of technical team

Desired Candidate Profile

What you must have:

At least five years' experience in ERP implementation, configuration, system design or related business experience
Good command on SSRS reporting and Technical
Excellent online presentation skills using Teams. Able to implement both Discrete and Process Manufacturing
Deep knowledge in AP, AR, GL, Inventory, Warehouse management and FA
Knowledge in Microsoft Dynamics AX 2012 ,R3
Certification and/or experience in Microsoft Dynamics 365 for Finance and Operations, AX 2012 R2, R3 or AX 7/D365FO are a plus
Proficiency with Excel, PowerPoint, Outlook and Word

As a Technical Consultant, you will be responsible for proposing necessary changes in business process to go with product functionality and configuring the product to suit the requirements.

What you will do:

Developing import functionality from Excel to ERP on premise
Preparing test scripts for testing the configured scenarios
Testing may also include Unit testing, Performance Testing, User Acceptance Testing, Regression Testing
Testing the end to product scenarios in line with product standards and resolving conflicts with the help of technical team

Desired Candidate Profile

What you must have:

At least five years' experience in ERP implementation, configuration, system design or related business experience
Good command on SSRS reporting and Technical
Excellent online presentation skills using Teams. Able to implement both Discrete and Process Manufacturing
Deep knowledge in AP, AR, GL, Inventory, Warehouse management and FA
Knowledge in Microsoft Dynamics AX 2012 ,R3
Certification and/or experience in Microsoft Dynamics 365 for Finance and Operations, AX 2012 R2, R3 or AX 7/D365FO are a plus
Proficiency with Excel, PowerPoint, Outlook and Word

Performance marketer

at Hawkecommerce

1 recruiter

Posted by Ambika P

Gurugram

2 - 7 yrs

₹4L - ₹6L / yr

Facebook Marketing

Google Analytics

Google Adwords

PPC

Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.

Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.

Business Analyst -Banking Domain

at Fragma Data Systems

8 recruiters

Agency job

via Fragma Data Systems by Priyanka U

Remote, Bengaluru (Bangalore)

0 - 7 yrs

₹3L - ₹8L / yr

Business Analysis

Business Analyst

SQL

Banking

Apache Hive

Work Days- Sunday to Thursday
Day Shift
Banking Domain

Job Description :

1. Candidate should have Strong SQL skills and manipulate large data sets in a database.
2. Advanced Excel proficiency including Pivot tables, lookup/hookup, graphs, etc.
3. Knowledge and experience in the Banking industry are preferred.
4. Top decile SQL skills are a MUST (Experience in Hive/Spark-SQL is strongly preferred)
5. Should possess a strong combination of analytical, technical, and business savvy.
6. Ability to thrive in a fast-paced start-up environment, and to manage multiple, competing priorities simultaneously.Must be comfortable in ambiguity and constantly evolving environment

Key Responsibilities :

1. Will be the point of contact for reporting/data management needs and will be responsible to drive complex data analysis and propose improvement opportunities in existing tools and reports.

2. The Business Analyst will be responsible to establish best practices in data management, data visualization, and report distribution.

3. Understanding client requirements and converting them into technical and business deliverables.

4. Leverage data warehouse and other data sources to answer business queries.

5. Doing the ad-hoc analysis and presenting results in a clear manner.

QA - Automation

at November First

1 video

2 recruiters

Posted by Pradeep Gururani

Bengaluru (Bangalore)

2 - 5 yrs

₹5L - ₹12L / yr

Selenium

Software Testing (QA)

Automation

TypeScript

We are seeking a skilled QA engineer who has experience in automation. Candidates from startup eco-system will be preferred.

Requirements:

Have worked on JS based automation framework i.e. Protractor or Puppeteer.
Have minimum of 2 years of strong experience in front-end automation.
Understand how Single Page Apps work.
Experience of automating API tests (our current automation is via C#).
Understand how CI/CD works.
Learn-ability and a good team player.

We are seeking a skilled QA engineer who has experience in automation. Candidates from startup eco-system will be preferred.

Requirements:

Have worked on JS based automation framework i.e. Protractor or Puppeteer.
Have minimum of 2 years of strong experience in front-end automation.
Understand how Single Page Apps work.
Experience of automating API tests (our current automation is via C#).
Understand how CI/CD works.
Learn-ability and a good team player.

Inside Sales Specialist

at sequretek it solutions pvt ltd

2 recruiters

Posted by shoaib Dalkhania

Bengaluru (Bangalore)

1 - 4 yrs

₹1L - ₹4L / yr

Inside Sales

Channel Sales

Sales

We are looking for a competitive and trustworthy Inside Sales Officer on company’s payroll. You will be responsible for discovering and pursuing new sales prospects, meeting sales targets and goals set by the company in select Indian markets. The goal is to meet and surpass the company’s expectations to drive rapid and sustainable growth. Responsibilities: • Target based Sales Qualified Lead (SQL) generation and meeting sales goals. • Excellent communication skills • Aptitude for Sales • B.E. / B. Tech in IT/Comp Science (Fresher or having around 1 year of B2B sales or Inside Sales experience). • Excellent knowledge of MS Office and CRM Tools like Suite CRM to input and manage leads. • Experience in B2B (Business to Business) IT Software sales or IT Security Solutions Sales or IT product sales like Servers, Storage, Networking etc. • To seek out new sales opportunities actively through cold calling, LinkedIn networking and discovery using Google and social media. • Deliver appropriate presentations on products/ services • Organize and deliver remote demos (Zoom) through pre-sales team • Experience in B2B Cyber Security Product Sales or IT software sales is preferred • Fast learner and passion for sales • Self-motivated with a results-driven approach (To furnish past sales achievements against targets)

Why apply to jobs via Cutshort