Digital Marketing Executive

Key responsibilities

• Design, develop, and maintain automated test scripts using Katalon Studio for web, API, mobile, and desktop applications.
• Create and execute detailed test plans, test cases, and test scripts based on business requirements and technical specifications.
• Perform functional, regression, smoke, integration, and end-to-end testing across multiple environments.
• Build and manage reusable test frameworks and keyword-driven test libraries within Katalon.
• Integrate automated tests into CI/CD pipelines using tools like Jenkins, GitLab CI, or Azure DevOps.
• Conduct API testing using Katalon's built-in API testing capabilities and tools like Postman or REST Assured.
• Log, track, and verify defects using bug tracking tools such as Jira; ensure timely closure of issues.
• Participate in sprint planning, daily standups, and retrospectives as part of an Agile team.
• Analyse test results, generate reports, and communicate quality metrics to stakeholders.
• Mentor junior QA team members and contribute to continuous improvement of QA processes.

Good to have

• Katalon certification or any ISTQB / CSTE quality assurance certification.
• Experience with Appium or mobile testing frameworks for Android and iOS.
• Knowledge of performance testing tools such as JMeter or Gatling.
• Familiarity with BDD frameworks like Cucumber and Gherkin syntax.
• Exposure to cloud-based testing platforms such as BrowserStack or Sauce Labs.
• Understanding of SQL for database validation and backend testing.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Responsibilities:

·       Develop and maintain mobile applications using Flutter framework

·       Work with UI/UX designers to implement engaging and intuitive user interfaces

·       Collaborate with back-end developers to integrate with RESTful APIs and other services

·       Participate in code reviews and provide constructive feedback to improve code quality

·       Stay up-to-date with emerging trends and technologies in mobile app development

·       Participate in Agile development process, including sprint planning, daily stand-ups, and retrospectives

·       Debug and troubleshoot issues reported by end-users

·       Contribute to the development of project plans, timelines, and budgets

·       Communicate effectively with team members and project stakeholders

Requirements:

·       Bachelor's degree in Computer Science or related field

·       Strong experience with Flutter framework and Dart programming language

·       Experience with mobile app development for both iOS and Android platforms

·       Strong understanding of software design patterns and architectural principles

·       Strong debugging and troubleshooting skills

·       Experience with Agile development methodologies

About CredFlow :

Imagine a business- always stressed with increasing outstanding dues in the market, pressure from vendors and other creditors to pay off debts, managing operations, sourcing material and the list is endless! Now imagine the plight of millions of such businesses globally.

At CredFlow, we are solving SMEs' most pressing problem of cash flow management. We are a full-stack cash flow management solution automating accounts receivables and building multiple stacks of financial solutions on top of that. We have seen pretty good traction in the past few months, achieved product-market fit and are scaling fast. We already have more than 30 Lakh businesses on the CredFlow network and more than $70 billion worth of invoices on the platform.

Above all, we have a gold mine waiting to be unlocked - the humongous amount of financial data flowing through our servers! 

In 2021 we raised a 2.1 million $ seed round from marquee VC Funds. We have recently raised $7 million in Series A from marquee VC Funds.

Company Website Link: https://credflow.in/about%20us.html

Role Title: Business Development Executive – Inside Sales

Process: Revenue generation, cold calling, B2B sales, Product demo.

Work Days: 6 days per week

Job Location: Noida

Office Hours: Work from office (10 AM to 7 PM)

Key Responsibilities:

● Reach out to warm leads on call and schedule product demos.

● Understand customer needs and requirements.

● Share product quotation and close the sale

● Maintain relationships with the customers.

● Get customer referrals from existing paid users.

● Provide after-sale support.

● Share weekly and monthly Sales Forecasts of probable conversion.

● Share product feedback to the product management team.

Skills and Background:

● Excellent communication skills

● Prior sales experience is preferred.

● Good Logical and Analytical skills.

● Smart and Collaborative team

● Best in the market Incentive Structure.

● Early-Stage startup experience.

● Graduate/Postgraduate

• 5+ years of experience building real-time and distributed system architecture, from whiteboard to production
• Strong programming skills in Python, Scala  and SQL.
• Versatility. Experience across the entire spectrum of data engineering, including:
• Data stores (e.g., AWS RDS, AWS Athena, AWS Aurora, AWS Redshift)
• Data pipeline and workflow orchestration tools (e.g., Azkaban, Airflow)
• Data processing technologies (e.g., Spark, Pentaho)
• Deployment and monitoring large database clusters in public cloud platforms (e.g., Docker, Terraform, Datadog)
• Creating ETL or ELT pipelines that transform and process petabytes of structured and unstructured data in real-time
• Industry experience building and productionizing innovative end-to-end Machine Learning systems is a plus.

Technical Skills/Requirements

 Demonstrated expertise in building, shipping and supporting innovative, scalable

enterprise-class applications

 Strong familiarity with Object Orientation concepts

 Strong Experience in Java, J2EE, Core Java, Advance Java is must

 Strong Experience in working with database server is must

 Experience with web development frameworks like Spring is must.

 Experienced in using Websphere, WebLogic, JBOSS or TomCat application

servers

 Must be knowledgeable in at least one of the relational DBs (Oracle, DB2 or MS-

SQL)

 Experience is Javascript

 Experience in CSS, Angular, EXTJS, Bootstrap, JQuery is preferred

 Experience in JSP, Servlet, Tag Libray,, XSLT, Restful API’s is preferred

 Good understanding of Java, J2EE, SOA/Web services, EAI patterns, long

running business processes, UML and OOAD.

 4+ years of overall software development experience, preferably in a product

development company

• Very strong in HTML & mobile techniques;
• Strong knowledge of Codeigniter / Laravel;
• Front-end skills HTML, CSS, CSS3, CSS3 animations, JavaScript,bootstrap;
• Experience with Angular or React;
• Popular JavaScript libraries/frameworks e.g. jQuery, LESS / Sass;
• Back-end skills PHP, MySQL or equivalent language such as C#, java, etc.;
• Strong knowledge of source control e.g. Bitbucket, Github;
• Experience with deployment and configuration of common stacks (LAMP, MERN, MEAN)
• Ability to work with design files for web development needs;
• In-depth experience with MongoDB & MySQL, including SQL & PL/SQL, or NoSQL query building
• Knowledge of tools & frameworks such as Gulp, Grunt, Node, Composer, etc.
• Ability to work with APIs;
• Experience working with CMS systems e.g. Magento, Wordpress;
• Good knowledge of web hosting environments e.g. cPanel, AWS, Google;
• Python skills are a plus