Digital Marketing Executive

Position: SEO Executive

Experience: 0 - 1 year

Job Description:

• Proficient in Technical, On-Page and Off-Page SEO.
• Strong understanding of Google Analytics and Google Search Console.
• Experience in social media optimization and paid promotion - Twitter, Facebook, Linkedin, etc.
• Experience in Google Adwords a big plus
• Strong understanding of digital marketing fundamentals and recent Google Panda and Penguin updates
• Plan, execute and measure experiments and conversion tests
• Measuring and reporting on the performance of all digital marketing campaigns
• Good communication (both written and verbal) skills is a MUST

We are seeking a dynamic 1+ years of experience Social Media Executive to join our team. As a Social Media Executive, you will play a pivotal role in crafting and executing social media strategies to drive engagement, brand awareness, and growth across various platforms.

Responsibilities:

• Content Creation: Develop creative and engaging content for social media platforms, including text, images, and videos.
• Social Media Management: Manage and maintain social media profiles and pages, ensuring consistent brand voice and image.
• Audience Engagement: Interact with the audience, respond to comments and messages, and foster community engagement.
• Analytics and Insights: Monitor social media metrics, track performance, and generate insights to improve content and strategy.
• Campaigns and Promotions: Plan and execute social media campaigns, contests, and promotions to meet marketing goals.
• Trend Monitoring: Stay updated on social media trends, tools, and best practices to keep our strategies fresh and effective.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong understanding of various social media platforms including FB, IG, LinkedIn, Twitter, Youtube, etc.
• Creative mindset and the ability to think outside the box.
• Excellent communication and writing skills.
• Analytical mindset with the ability to interpret data.
• Familiarity with social media scheduling and analytics tools.
• Ability to work independently and as part of a team.

Responsibilities

• Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyses content marketing metrics and make changes as needed.
• Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
• SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
• Excellent verbal and written communication skills

Qualifications

Any Graduate/Post Graduate

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics

Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.

Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.

• Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimizing copy and landing pages for search engine marketing
• Performing ongoing keyword discovery, expansion and optimization
• Researching and implementing search engine optimization recommendations
• Researching and analyzing competitor advertising links
• Developing and implementing link building strategy
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Desired Candidate Profile

• Proven SEO experience
• On Page SEO- Keywords auditing and developing required tags and optimizations
• Off Page SEO- Thorough knowledge of backlinking techniques
• Proven SEM experience managing PPC campaigns across Google and Facebook business
• Solid understanding of performance marketing, conversion and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proven backlink experience- sites built backlinks for and raised traffic (will check url)
• Website links to previously conducted on-page optimizations
• Previously conducted keyword embedding for #1 rank Google    

Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. 

Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

Must have start up experience.

Wordpress, clickfunnels exp would be a plus.

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends