Digital Marketing Executive
at Manufacturers and suppliers in Construction Equipment
Communicate with Web developer to better our existing website
Communicate with SEO agency to assign task to them and take reporting on weekly basis
Creating templates and send bulk emails through Mailchimp
Making posts for SMO and posting them
Maintaining different MIS for measuring the progress of digital marketing efforts
Job Types: Full-time, Permanent
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Responsibilities:
- Conducting on-page and off-page analysis.
- Using tools such as Google Analytics and Google Search console to compile regular performance and error Reports.
- The creation of on-page and off-page SEO strategies for clients in various industries.
- Carrying out detailed keyword research according to the latest google trend.
- Paying particular attention to any significant Google algorithm and Google Updates changes.
Requirement:
- Fresher to 5 years of experience in successfully developing and executing SEO campaigns ( Should have knowledge accordingly).
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems Preferred: A candidate with excellent communication and writing skills.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.
Your Role:
We are looking for an SEO and Organic Marketing Manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to create and implement the brand’s SEO and Content strategy. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.
About Us:
CareerNinja is a VC-funded, fast growing Edtech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.
Responsibilities
1. Plan, Develop and implement effective SEO strategies in order to increase the organic traffic to the website/landing page/blog.
2. Work towards organic search optimization and ROI maximization by collaborating with web developers and marketing team
3. Regularly perform thorough keywords research
4. Optimize the content of landing pages, blogs and websites and monitor redirects, click rate, bounce rate, and other KPIs
5. Develop and manage content calendar and get work done according to the acquisition goals monthly
6. Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc.
7. Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
8. Collaborate with agencies to feature referrals and guest blogs/listicles
9. Produce high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
10. Accountable for overseeing all content marketing initiatives and team across all channels to drive traffic, engagement and leads.
Must Have
1. 3+ years of Proven experience as SEO Manager, SEM Manager or similar role
2. Overall marketing experience of 4-6 Years
3. Strong organizational, communication and leadership skills
4. Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
5. Strong experience of working closely with design, content, marketing to implement high-leverage campaigns
Good to Have
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Great content writing and marketing skills.
3. A high level of comfort with data and strong research and analytical skills
4. Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc
Why Work With Us-
We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it!
You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.
- Improving organic search results for desktop and mobile Version on all major search engines.
- Developing and implement On Page Optimization and Off Page Optimization.
- Working with the development team, Designing Team, Content Team to ensure SEO best practices are properly implemented on the website.
- Conducting website audits, and make progress Reports
- Implementing the required changes to website architecture, content, linking and other factors to improve SEO positions for all target keywords.
- Optimizing landing pages and blogs.
- Doing Competitor research and analysis to identify SEO opportunities, maintain the tracker.
- Being responsible for DA ranking, Website Ranking and Keywords Ranking
- Ensuring Direct link-building and blogger outreach for guest posting
- Being responsible for creating high-quality link building for site
- Keeping abreast with the latest updates in Search engine Algorithms.
What you need to have:
- Proven SEO execution experience of 3+ years
- Knowledge of standard and current SEO practices
- Knowledge of HTML/ CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends, Webmaster Tools)
- Solid understanding of performance marketing, conversion, and organic customer acquisition.
- Excellent communication skills
- Analytical mindset with numerical aptitude
- Passion and ambition to grow in the digital marketing field
● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
Performance Marketing Manager
at Believe that their dogs deserve the best. (B1)
- Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
- They’ve likely got 5+ years of digital marketing experience
- Should be comfortable contributing to strategy
- It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
- Will have led a team before
- Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
- Should understand some of the conversion tracking, attribution, display, and Facebook too
- Needs to be numerate e.g. above to extract reports, manipulate in Excel, etc.
- Comfortable challenging processes and strategy
- Strong verbal and written English required
SEO and PPC Marketing Expert
We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
Digital marketing interns
condidate should be excellent in writing english content
Digital Marketer
Collaborate with the Creative Services team on digital or print needs for each event.
Capture event content for social media channels when applicable.
Make sales outreach via phone, in-person and via email
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
