Sales and Marketing Intern

As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

We are building a global content marketplace that brings companies and content creators together to scale up content creation processes across 50+ content verticals and 150+ industries. Over the past 2.5 years, we’ve worked with companies like India Today, Amazon India, Adobe, Swiggy, Dunzo, Businessworld, Paisabazaar, IndiGo Airlines, Apollo Hospitals, Infoedge, Times Group, Digit, BookMyShow, UpGrad, Yulu, YourStory, and 350+ other brands.

We are creating high-quality remote talent workforces across Content Writers, Graphic Designers, Video Makers, Content Strategists, Audio Artists, and eventually aim to cover each and every creative professional involved in the marketing domain. Imagine us being able to build virtual marketing teams for any company globally, by providing them a product that solves for content operations and gives the customer the ability to strategize, create, distribute and manage all their content projects at one place. At the same time, they have the ability to be able to extend their team by being matched with high-quality creators from our talent marketplace for different projects that they have. It isn’t long before content becomes so fundamental to individuals and brands alike, that there is a need for buying and selling content on-demand. We want to be that force of change!

Responsibilities: -

• We are looking for solid senior back-end developers who are well-versed with NodeJs.
• The tech stack on the back end side - MySQL, Postgres, Redis, Node, TypeScript, Express, Knex.
• We are looking at folks who have a minimum of 6-7 years of experience in back-end development and have been strong experience.
• The mindset is very different and we are looking for folks who have evolved fast in terms of skills and in terms of working on their own projects.

Primary Responsibilities

• Design, architect and develop advanced software solutions in a cross functional Agile team supporting multiple projects and initiatives
• Collaborate with product owners and/or the business on requirements definition, development of functional specifications, and design
• Collaborate on or lead development of technical design and specifications as required
• Code, test and document new applications as well as changes to existing system functionality and ensure successful completion
• Take on leadership roles as needed

Skills & Requirements

• Bachelor’s Degree required, preferably in Computer Science or related field
• 3+ years of software development experience using GoLang/Java programming language
• Experience with cloud technologies (AWS/Azure/GCP/Pivotal Cloud Foundry/any private cloud) and containerization is required
• AWS - experience in extensive use of AWS offerings like Redis, Kafka etc.
• Experience with a micro-services architecture is a plus
• Excellent communication, collaboration, reporting, analytical and problem-solving skills
• Experience with PostgreSQL or other Relational Databases
• Test-driven development mindset and a focus on quality, scalability, and performance
• Strong programming fundamentals and ability to produce high quality code
• Solid understanding of Agile (SCRUM) Development Process required

Senior Full Stack Engineer

• 3+ years of relevant experience in software development building web applications
• Demonstrated technical capability developing applications using Node JS, Express/NestJS/SailsJS, and any industry-standard RDBMS
• Well acquainted with cutting edge front-end frameworks like React, Javascript dialects like ES6, TypeScript
• CSS frameworks like Bootstrap, Foundation HTML5, CSS3 and tools like Gulp/Webpack
• Strong analytical and problem- solving skills paired with the ability to develop creative and efficient solutions
• Enjoys and gets energized by complex problem solving and ability to push the innovation on solutions
• Ability to work both independently and in various team settings