Digital Marketing

• Architect and Develop: Design, implement, and maintain high-performance backend services using Java/Golang and intuitive frontend interfaces using React.
• Technical Leadership: Provide technical guidance and mentorship to junior developers, promoting best practices and fostering a collaborative environment.
• Code Quality: Write clean, efficient, and well-documented code following industry best practices and coding standards.
• Collaboration: Work with backend developers, frontend developers, product managers, and other stakeholders to gather requirements and deliver robust solutions.
• Performance Optimization: Identify and address performance bottlenecks and scalability issues.
• Debugging and Troubleshooting: Diagnose and resolve complex issues in both backend and frontend components.
• Testing: Implement comprehensive testing strategies, including unit tests, integration tests, and end-to-end tests.
• Continuous Learning: Stay current with the latest industry trends, technologies, and best practices in full stack development.

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Urgently required Head - Products/Solutions Officer Mumbai for India’s largest micro retail solutions provider.

Mandatory:

BE/BTech with MBA from institutes of repute/ Tier 1 school/Tier 2 School

BE OR B.tech is compulsory

experience in web/ mobile apps

exp in payment gateway

iot and it infrastructure

Agile/Scrum Software Development methodologies.

Experience: 10-15 yrs

Location: Mumbai( WFO)

Responsibilities:

▪ Will be the Chief of Staff to the CEO - managing products & solutions, overseeing Buying & Merchandising (products and categories) & Marketing departments.
▪ Will be the products/solutions custodian of the organization with the CEO. Ability to contribute/align/build on the CEO’s solution(s) vision. Understands interplay between products, service, solution, business case and operationalization for Hardware and software both.
▪ Lives and breathes solutions: existing and potential, identifies both unserved and underserved needs. Constantly tracks markets and internal clients and consumers to make best in class solutions available ahead of time
▪ Regular stakeholder interactions: Head strategic initiatives for Micro Retail and business case, Buying & Merchandising for range and partners. Digital, Sales and Operations for dip sticks, business potential and operationalization
▪ Solution development and Solution management: Experience within project management, software & hardware development lifecycle, process and solutions design
▪ Builds Go-To-Market with Sales, Operations and Marketing
▪ Co owns P&L with Sales and Operations. Tracks products/solutions performance regularly to ensure plans/tweaks in time
▪ Work with cross functional teams for development of products, solutions and project management
▪ Govern and continuously improve the products/solutions based on implementation road map
▪ Problem solving, consumer centricity, spotting opportunities, solving problems, reducing friction
▪ Steer the technical direction for product and solution security mechanisms Requirements
Qualification

 Job Description:

• Should have hands-on experience in Web Development

• Good understanding of PHP and Object-oriented programming paradigm.

• Able to understand project requirement and handle project independently.

• Strong learning capability.

• Having a good knowledge of Jquery.

• Framework experience would be beneficial.

• Should be comfortable to work with the team.

• Should be comfortable with work on any MVC based framework.

JD-

• Experience in C# ASP.NET + MVC + Entity Framework development

• Experience in JavaScript and jQuery

• Experience in Web Services and third party API Integrations

• Experience in SQL Server databases

Responsibilities

• Design, code, test, and manage various applications

• Collaborate with the engineering team and product team

• Follow outlined standards of quality related to code and systems

• Deploy tested code to the production environment

Business development can be summarized as the ideas, initiatives, and activities that help make a business better.

The target area would be clients looking forward to Digital Marketing services. Hence includes,

• Increasing revenues
• Growth in terms of business expansion,
• Increasing profitability by building strategic partnerships and making strategic business decisions.
• Responsible for prospecting, identifying, and developing business with new customers                              
• Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
• Introduce the new client to the operations team and assist the operations team to work for the new client.
• Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
• Providing management with client/market feedback.
• Ability to identify client needs and decide deliverables for the same.
• Should be self-driven, target-oriented, and passionate

Role Business

• Industry Type IT
• Functional Area Sales & Business Development
• Employment Type Full Time, Permanent
• Role Category BD / Pre Sales

Education

• UG: Any Graduate
• PG: Any Postgraduate
• Doctorate: Doctorate Not Required