Digital Marketing

Academic Qualification

 B.Tech/B.Sc/MSc in Electronics only

Job Description / Responsibilities

 1.    Thorough knowledge in MS office tools

2.      Knowledge in technical content writing

3.      Domain knowledge in Electronics and Communications Systems is an added advantage

Enterprise Minds, with core focus on engineering products, automation and intelligence, partners customers on the trajectory towards increasing outcomes, relevance and growth.

Harnessing the power of Data and the forces that define AI, Machine Learning and Data Science, we believe in institutionalizing go-to-market models and not just explore possibilities.

We believe in a customer-centric ethic without and people-centric paradigm within. With a strong sense of community, ownership, and collaboration our people work in a spirit of co-creation, co-innovation and co-development to engineer next-generation software products with the help of accelerators.

Through Communities we connect and attract talent that shares skills and expertise. Through Innovation Labs and global design studios we deliver creative solutions.
We create vertical isolated pods which has narrow but deep focus. We also create horizontal pods to collaborate and deliver sustainable outcomes.

We follow Agile methodologies to fail fast and deliver scalable and modular solutions. We constantly self-asses and realign to work with each customer in the most impactful manner.

Pre-requisites for the Role

1.Job ID-EMJB0120PS

1. Primary skill:

• Java version 8.0
• Apache Kafka
• Java version 8.0
• SQL
• Good communication skills, proactive and responsible way of working

1. Secondary skill:

 (Good to have)

• Wicket/JSF/Struts/Servlet/JSP experience on any of the web development technology
• SQL Server / Oracle
• JPA/JCA
• Spring (Boot, Cloud, additional feature)
• Micro Services
• Container Orchestration (e.g. Docker)
• Container Management System (e.g. Kubernetes)
• Continuous Integration and Continuous Delivery (e.g. Jenkins)

1. Years of Experience: 5-8 Years
2. Location:(Hybrid Model)
3. Position-2
4. Budget- Max 30 LPA
5. NP- Immediate

Primary Role & Responsibility

As a senior software engineer, your daily work involves technically challenging applications and projects where your code makes a direct contribution to the further development and upkeep of our VI solutions and to its application in projects.

As a software engineer, we expect much more from you than just the ability to design and develop good software. We find it important that you possess an inherent drive to get the best out of yourself every day, that you are inquisitive and that you are not intimidated by situations which require you to branch off from the beaten track. You work together with colleagues in a SCRUM team. In addition, you have regular contact with other software teams, software architects, testers and end users. Good communication skills are therefore extremely important, as well as the ability to think pro-actively and suggest possible improvements. This gives you every opportunity to contribute your personal input and grow and develop within the department.

The often-complex functionality of the software includes business logic, controls for logistical transport, communication with external computer systems, reporting, data analysis and simulation. This functionality is spread across the various components of the VIBES suite. You design, program and test the software based on a design concept and a set of requirements. In some cases, you must personally formulate these requirements together with the (end) users and / or internal stakeholders. Learn more about the VI products.

Desired Profile & Experience: Knowledge of Kafka and experience with Java

Job Description:

• Educational Qualification:

• E., B. Tech, BSc. Tech, MCA, or an equivalent degree

• Essential:

• Strong Knowledge of Core Java & Advanced Java.
• In-depth knowledge of Spring MVC framework, Spring Security framework, Tag libraries, Hibernate framework, Spring Boot, Micro services, etc.
• Should have the knowledge and experience in REST API, JSON, XML.
• Knowledge of frontend technology - Angular/React, JSP, HTML, CSS.
• Should have thorough Knowledge of any Two of the RDBMS, i.e., Oracle, MSSQL, PostgreSQL, IBM DB2, etc.
• Should have understanding of NoSQL Databases such as MongoDB.
• Databases Designing and implementing in accordance to end-users information needs and views.
• Hands on database triggers, function and procedures.
• Strong knowledge of Web based applications.
• Should have know-how of 3-tier architecture.
• Should have understanding of HTTP/s (SSL).
• Should have Hands on experience of Microsoft OS, Linux OS, etc.
• Should have used SVN, Bug tracking and Test case repository tools.
• Knowledge / exposure to Secured Coding Practices keeping the requirements to avoid OWASP top 10 vulnerabilities in Application.  Ability to understand and fix such vulnerabilities.  This would be an added advantage.
• Knowledge of Software Effort estimation
• Inclination towards Documentation (Very Important)
• Should have at least 2 years’ experience as a full stack developer.

• 2 to 5 years of experience (or equivalent understanding of software engineering)
• Familiar with one backend language (Node, Go, Java, Python)
• Familiar with Javascript/Typescript and a UI framework
• Willingness and interest in learning new tech/processes (Airflow, AWS, IaaS, etc.)

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints