Digital Marketer

Position- BD Intern

Duration- 6 Months

About the role:

We are currently looking for a Business Development Executive (BDE) to join our digital marketing team. The ideal candidate will be dynamic, results-driven, and have a background in business administration, commerce, or any related field. The primary responsibility of this role is to generate leads, conduct client meetings, and implement sales strategies to drive business growth. It is important that the candidate has a strong understanding of digital marketing concepts and strategies, along with excellent communication and presentation skills. Adaptability and the ability to thrive in a fast-paced environment are also essential qualities for this role.

 Responsibilities:

• Utilize various digital marketing channels such as email marketing, social

media, content marketing, and SEO to attract potential clients.

• Conduct market research to identify target audiences and industries for prospecting.

• Build and maintain strong relationships with clients through regular

communication and follow-ups.

• Collaborate with the sales and marketing teams to develop and execute effective sales strategies to meet revenue targets.

• Stay updated on industry trends and competitor activities to identify new opportunities and stay ahead in the market.

• Excellent communication and interpersonal skills, with the ability to build rapport and influence decision-makers.

Key Responsibilities:

• Design, develop,  implement and evolve our backend platform (whose APIs and functionality provided are used by other game services, apps, and admin back office)
• Develop highly efficient, robust, quality code for applications and services
• Maintain clean coding practices
• Enhancing and supporting existing functions, some of which are 24/7
• Supporting product owners as required
• Providing support to the testing team during testing phases of the projects
• Contributing to solution proposals as required
• Creating work effort estimates as required
• Mentor, train on the best practices junior software associates and other team members.

• Clean coding practices
• Knowledge of scalable web architectures is required
• A solid understanding of Linux, JVM is required
• Knowledge of DevOps, Docker, Build Pipelines is good to have
• Knowledge of git workflow is essential
• Working with SOA, Microservices.

Any specific knowledge / experience:

• Functional programming experience with immubtable datastructures is required
• Knowledge of Erlang / Elixir is a plus.
• Knowledge of Clojure is perfect

Job Summary
SQL development for our Enterprise Resource Planning (ERP) Product offered to SMEs. Regular modifications , creation and validation with testing of stored procedures , views, functions on MS SQL Server.
Responsibilities and Duties
Understanding the ERP Software and use cases.
Regular Creation,modifications and testing of

• Stored Procedures
• Views
• Functions
• Nested Queries
• Table and Schema Designs

Qualifications and Skills
MS SQL

• Procedural Language
• Datatypes
• Objects
• Databases
• Schema

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19.
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India.
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech.
• upGrad is the official education partner for Government of India - Startup India program.
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning.

A highly motivated and passionate individual who has experience in executing end to end web based products and applications; bringing them to production quickly and with high quality. Passionate about building flexible and scalable solutions with an eye for detail and can weigh pros and cons to find best possible solutions.

Role and Responsibilities

• Collaborate with Product Managers to plan, implement and deliver tasks and modules on a timely basis with best practices and adherence to SOPs.
• Understand the product requirements, ask questions, and gather information and feedback to design and deliver scalable and flexible systems.
• Deliver end to end applications from front end web development, back end development, middleware integration and persisting data in no SQL or RDBMS databases.
• Play the role of an unblocker in a tight scrum environment. Should be able to help other developers with challenges, problem solving, and help achieve milestones as per plan.
• Build a highly skilled and efficient team by hiring, keeping the team motivated, and managing performance.
• Build a culture of agile development, continuous improvement, and a strong sense of product ownership.
• Drive a culture of high quality at all stages by leveraging CI/CD and automation.
• Identify architectural issues and plans to resolve them.
• Proactively identify risks and define mitigations plans.
• Prioritize to manage ad-hoc requests in parallel with ongoing projects.
• Hands on with programming with 25%+ of bandwidth going into coding activities owned.

Skills/Experience

• A highly talented developer with 8+ years of hands-on experience in building secure and scalable web based applications using Java in backend and JS based frontend frameworks.
• Demonstrated experience managing teams of 5-10 or more engineers in product or online teams.
• Strong knowledge of Java 8+, databases (SQL and NoSQL) , MySql, Mongo. Willing to learn new technologies (Golang).
• Experience working with Cassandra, Spring Boot, Kafka, RabbitMQ is highly desirable.
• Working knowledge of any one or more of AngularJS/ReactJS/VueJS and CSS3, HTML5.
• Strong experience in data modelling for data storage tools in SQL; experience with noSQL is highly desirable.
• Experience building scalable solutions for 2x, 5x and 10x growth with high quality and flexibility.
• Practitioner of test driven development practices. Experience in creating and adhering to best practices for development.
• Experience working with container technologies like Docker and knowledge of CI/CD processes for automated integration and deployment. Basic knowledge of AWS preferred.
• Strong experience in Microservices (SRP) paradigm.

Qualification

B.Tech/M.Tech/MCA(IT/Computer Science)

• Work on large-scale, custom distributed software systems using JavaScript,
• Node (ReactJS, VueJs) and the likes
• We work almost exclusively on customer site providing a mix of delivery and
• consulting services, so you'll be flexible about travel
• Employ Agile development including task estimation, test automation, deployment automation, and Continuous Integration to improve overall execution speed and product quality
• Work in a dynamic, collaborative, transparent, non-hierarchical, and ego-free culture where your talent is valued over a designation or title
• Spread the word about best practices in software development inside and outside
• Equal Experts community like Expert Talks

• 3 + years of Hands-on development and delivery experience with JavaScript, and frameworks the likes
• HTML, CSS, React Js, Vue Js, Webpack, Grunt, Gulp.
• Testing tools like Jasmine, Jest, Enzyme
• Passion for software engineering and craftsman-like coding prowess
• Great OO skills, including strong design patterns knowledge
• Experience working with Agile, TDD, Lean, and/or Continuous Delivery approaches and best practices, such as Extreme Programming (XP)
• Enthusiastic to work collaboratively with people and sharing your ideas to solve real business problems.

•  3+ years of experience in Machine Learning
• Bachelors/Masters in Computer Engineering/Science.
• Bachelors/Masters in Engineering/Mathematics/Statistics with sound knowledge of programming and computer concepts.
• 10 and 12th acedemics 70 % & above.

Skills :
 - Strong Python/ programming skills
 - Good conceptual understanding of Machine Learning/Deep Learning/Natural Language            Processing
 - Strong verbal and written communication skills.
 - Should be able to manage team, meet project deadlines and interface with clients.
 - Should be able to work across different domains and quickly ramp up the business                   processes & flows & translate business problems into the data solutions

Profile: Social Media Executive

No. of Position : 1

Role Type: Permanent

Experience: Upto 4 years

Salary : 25-30k

Day shifts, 6 days working (No cabs)

Sunday Off.

·         Candidate should have worked with a NGO

·         Candidate should have handled the NGO website, Facebook, twitter pages of a NGO

·         Should be able to design and plan the activities for NGO

·         Should have Excellent writing skills ( English/Hindi )    

·         Candidate worked as a social worker with a but have good writing skills can be showcased

·         Candidate worked as a content writer for a NGO can also be showcased.

·         Immediate joiners will be preferred as it’s a urgent position

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement