Designing and delivering creative, distinctive fashion for the trendy, contemporary Indian since 2012. Today, we are a lifestyle fashion brand that makes distinctive fashion for the trendy, contemporary Indian. We are a 400 member team that has sold 2 million products to people from all across India. In five years, we have built a homegrown company with in-house capabilities in design, manufacturing, technology, data science, and marketing. We are best known for our prints, that balance creativity and relatability, and our innovative designs. This means our range of products is always fresh and up-to-date. Perhaps this is why we sell over 1 lakh products a month. Our innovation focus extends to our operations as well. We are vertically integrated, manufacture our own products, and cut out the middleman wherever possible. This direct-to-consumer model allows us to create high-quality fashion at affordable prices.